Pâtisserie E. Ladurée
Ladurée
TypePrivate (SAS)
IndustryConfectionery
GenrePâtisserie
Founded1862 (1862) in Paris, France
FounderLouis Ernest Ladurée
HeadquartersParis, France
ProductsPastries and candy
OwnerStéphane Courbit[1]
Websitewww.laduree.fr/en/
Celadon green façade at the Champs-Élysées flagship
The queue inside Ladurée's Champs-Élysées flagship
Pastries on display in the Champs-Élysées flagship

Pâtisserie E. Ladurée, commonly known as Ladurée (French pronunciation: [la.dy.ʁe]), is a French manufacturer and retailer of high-end pastries and candy, which was established in 1862. It is one of the world's best-known sellers of the double-decker macaron, 15,000 of which are sold every day. The company is a société par actions simplifiée (simplified joint stock corporation) and has its head office in Paris, France.[2][3]

Early years

Louis Ernest Ladurée, a miller, founded a bakery in 1862 on the rue Royale, Paris. During the Paris Commune uprising of 1871, the bakery was burnt down. A pastry shop was built at the same location, and Jules Chéret was entrusted with the interior decoration. The chubby cherubs dressed as pastry cooks, painted by him on the ceiling, form the company's emblem. The interior of the premises were painted in the same celadon colour as the façade.

Ladurée's rise to fame came in 1930 when his little cousin, Pierre Desfontaines, had the original idea of the double-decker, sticking two macaron shells together with a creamy ganache as filling.[4] Queen Catherine de' Medici had brought the macaron to France from Italy in the 16th century, and the recipe for the biscuit had hardly varied over the years, but the amounts of the ingredients used and the appearance of the end product were up to the individual bakers.

French pastry chef Pierre Hermé helped orchestrate the expansion of Ladurée: "In one year Ladurée went from a little bakery in the eighth district of Paris to a big brand name. When I arrived, there was not a lot of organization. I really brought the savoir-faire to the company. When I arrived, they didn't have a logo."[5]

Recent history

In 1993, Groupe Holder took over Ladurée.[6] The Holder family also owns the PAUL bakery chain in France. Following the takeover, the company began an expansion drive to turn Ladurée from the single rue Royale bakery into a chain, setting up pastry shops and tea rooms on the Champs-Élysées and in Le Printemps Haussmann in 1997, followed by Ladurée Bonaparte in 2002.

The international development of Ladurée started in 2005 with London, in the Harrods department store.[7] In 1997, two shops opened in Paris – the first on the Champs-Élysées, next to its tea room, decorated by Jacques Garcia, and the second in the rue Bonaparte, decorated by Roxane Rodriguez. A shop opened in 2006 in London, also decorated by Roxane Rodriguez. The takeaway models of the rue Bonaparte and Harrods stores were exported to their other locations.[8]

Ladurée stores are now also present[9] in Canada, Belgium, India, Ireland, Japan, Kuwait, Luxembourg, Monaco, Qatar, Saudi Arabia, Switzerland, the United Arab Emirates, the United Kingdom, and the United States.

In 2012, Ladurée released a makeup collection inspired by the colours of their macarons.[10] It became available in Japan in February 2012, and in Europe from November 2012.

In 2019, Ladurée switched to a vegan-only menu at their Beverly Hills location.[11]

In March 2022 80% of Ladurée was bought by Stephane Courbit through Lov Group.[12] Mélanie Carron became the new managing director, replacing David Holder, the son of the founder of the Holder group.

Collaborations

In February 2014, Marie-Hélène de Taillac, a jewelry designer, collaborated with Ladurée to create sets of fashion macaron.[13] The box containing the macarons depicts de Taillac's "Rainbow" necklace, featuring gold sequins and the piece's multicolored briolette gemstone.[13] Ladurée had Marie-Hélène de Taillac-inspired window installations in its Tokyo, Paris, and New York City stores.[13]

In 2018 fashion house Vera Wang produced a range of desserts in collaboration with Ladurée.[14]

In 2021 the Italian designer LadoubleJ collaborated with Ladurėe to produce a porcelain collection. [15]

In 2022 the American children's and party product company Meri Meri collaborated with Ladurée to produce a selection of French tea party decorations and accessories, including candles and dinner plates.[16]

Ladurée made the pastries for the film Marie Antoinette, directed by Sofia Coppola; its famous macarons can be seen in a scene between Marie Antoinette and Ambassador Mercy.[17]

They can also be seen in The CW's hit teen drama Gossip Girl as Blair Waldorf's favorite pastries.

Ladurée regularly collaborate with fashion designers: in 2009 with Christian Louboutin, then the same year with Marni.

In 2011, Ladurée was chosen to conceive macarons for Albert II, Prince of Monaco and Charlene Wittstock's wedding.

Controversy

The Court of Appeal in Paris granted "moral" copyright (the right to be credited) to the creator of certain Ladurée stores' elaborate interior design. This came about as a consequence when Ladurée reproduced photographs of the premises in a book. By final judgment of March 3, 2017. The Paris Court of Appeal, ruling contradictorily (extract). Confirm the judgment rendered on January 29, 2016 between the parties by the Paris Supreme Court. By judgment contradictory and delivered in first instance on January 29, the Paris Supreme Court (extract) says that the decorations of the lounge in the first floor of the pastry Ladurée Bonaparte, in Paris, of the black lounge and the lounge Opéra for the pastry Ladurée Harrods in London, of the Lounge Marie-Antoinette of the tearoom Ladurée Ginza in Tokyo are protected by copyright, said that Madam Rodriguez is the author of these decorations (extracts), condamne PASTRIES E.LADUREE COMPANIES and HACHETTE BOOK and Mister Serge GLEIZES in solidum to pay 15 000 Euros sum to Madam Roxane RODRIGUEZ for the damage resulting of violations on the right morale of author. Publication on newspaper "Le Monde" on June, 28th, 2018 The newspaper "Challenges" wrote an article on November, 13th, 2017 : " Ladurée poursuivi en justice par son ancienne décoratrice" by David Bensoussan.[18]

Locations

Apart from ten stores in Paris and one in Versailles Ladurée operates stores in the following airports and cities, as of July 2022:

Europe

  • Cannes, France (1)
  • Charles de Gaulle Airport, Paris, France (3)
  • Dublin, Ireland (1)
  • Geneva, Switzerland (4)
  • Lausanne, Switzerland (2)
  • London, England (5)
  • Luxembourg, Luxembourg (1)
  • Megève, France (1)
  • Monaco (1)
  • Nice, France (4)
  • Paris, France (10)
  • Orly Airport (4)
  • Versailles, France (1)

Asia

Ladurée in Siam Paragon, Thailand
  • Dubai, UAE (4)
  • Abu Dhabi, UAE (2)
  • Sharjah, UAE (1)
  • Shanghai, China (3)
  • Kuwait City, Kuwait (3)
  • New Delhi, India (1)
  • Kyoto, Japan (1)
  • Tokyo, Japan (5)
  • Yokohama, Japan (1)
  • Doha, Qatar (2)
  • Almaty, Kazakhstan (1)

North and South America

Ladurée in Toronto, Canada
United States
  • Glendale, CA (1)
  • Beverly Hills, CA (1)
  • New York City, NY (3)
  • Miami, FL (2)
  • Washington, DC (1)
  • Bethesda, Maryland (1) [19]
Canada
  • Toronto, ON
  • Vancouver, BC
Mexico
  • Mexico City (1)

References

  1. ↑ "Stéphane Courbit prêt à avaler Ladurée". lefigaro.fr. 12 March 2021. Retrieved 16 December 2021.
  2. ↑ "PATISSERIE E.LADUREE (PARIS 7) Chiffre d'affaires, résultat, bilans sur SOCIETE.COM - 572045540". www.societe.com. Retrieved 5 September 2022.
  3. ↑ Bader, Claire. "Ladurée : le Vuitton du macaron". Capital. Archived from the original on 16 February 2017. Retrieved 29 November 2013.
  4. ↑ "Discover Paris". Archived from the original on 28 February 2007. Retrieved 3 March 2007.
  5. ↑ Adelheid Nelson (31 January 2012). "Pierre Herme". Retrieved 15 February 2017.
  6. ↑ "Group Holder". Retrieved 3 March 2007.
  7. ↑ "L'HISTOIRE DE LADURÉE". www.laduree.fr. Archived from the original on 15 January 2022. Retrieved 4 August 2020.
  8. ↑ "sybarites.org". Retrieved 3 March 2007.
  9. ↑ "Ladurée : Home Maison International". Archived from the original on 22 October 2015. Retrieved 21 October 2015.
  10. ↑ "Makeup inspired by macarons". Archived from the original on 20 October 2020. Retrieved 20 December 2012.
  11. ↑ Directo-Meston, Danielle; Directo-Meston, Danielle (26 September 2019). "French Patisserie Ladurée Goes Vegan in Beverly Hills". The Hollywood Reporter. Retrieved 22 March 2022.
  12. ↑ https://luxus-plus.com/en/laduree-redeploys-under-new-ownership/
  13. ↑ https://www.townandcountrymag.com/leisure/dining/a15062880/vera-wang-laduree-collaboration/
  14. ↑ https://www.vogue.com/article/laduree-la-doublej-collection
  15. ↑ https://www.laduree.us/laduree-x-meri-meri.html
  16. ↑ "A Tribute to Marie Antoinette" (PDF). Archived from the original (PDF) on 27 November 2006. Retrieved 3 March 2007. (33.1 KiB)
  17. ↑ "Ladurée poursuivi en justice par son ancienne décoratrice". Challenges (in French). Retrieved 29 June 2018.
  18. ↑ Schere, Dan (3 June 2022). "Laduree Paris bakery now open on Bethesda Row". Bethesda Magazine. Retrieved 23 June 2022.

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