Krispy Krunchy Chicken
TypePrivate
IndustryFast food restaurant
Founded1989 (1989) in Lafayette, Louisiana
FounderNeal Onebane
Headquarters
Alexandria, Louisiana
Number of locations
2,700+ (2022)
Area served
United States[1][2]
Key people
Dan Shapiro
(CEO (2021))
Websitehttps://www.krispykrunchy.com/

Krispy Krunchy Foods LLC, also known as Krispy Krunchy Chicken® or KKC, is a quick-serve fried chicken chain founded in 1989 in Lafayette, Louisiana.[3][4][5] It has over 2,700 locations across 47 states in the U.S., and is offered mainly in convenience stores and gas stations.[6][4][7]

History

Krispy Krunchy Chicken®, founded in Louisiana in 1989, is a quick-serve solution for convenience stores, truck stops, universities, casinos and big box retailers across the U.S.  The store-in-store concept allows licensees to serve hand-breaded, mild Cajun-spiced fried chicken and all white meat tenders to its guests, to increase their in-store profitability and drive frequency.  The full menu also includes a variety of sides and the brand’s trademark honey biscuits.

With convenience store businessman Dan Shapiro as Krispy Krunchy Chicken's executive vice president and owner,[5] Krispy Krunchy Chicken® products increased from being carried in 200 convenience stores to being carried in over 2,200 in 2006. Annual sales were $12.6 million that year.[8]

In 2014, annual sales were $155 million.[8]

In 2017, there were 509 new Krispy Krunchy Chicken stores and a total of 2,294 stores across the United States and in Malaysia and American Samoa.[2]

Business model

KKC mostly partners with owners of convenience and grocery stores to sell its products.[9]

Operators of Krispy Krunchy Chicken locations do not pay franchise or royalty fees. Instead, operators pay Krispy Krunchy Chicken to distribute inventory (equipment and graphics) to their stores.[8][9]

Products

Krispy Krunchy Chicken offers Cajun-style[6] Krispy Chicken, chicken meals, family meals, Cajun Tenders and wings. The family meals include two sides: six honey butter biscuits and an order of family fries. Other sides and snacks include corn dogs, red beans and rice, mac-n-cheese, mashed potatoes and gravy, jambalaya, boudin bites, and boneless wings.[10]

The company's fried chicken sandwich includes hand-breaded fried chicken, dill pickles and a honey butter spread. In 2020, select locations began offering the sandwich on a sweet butter bun.[1]

The signature chicken marinade is included in the breading of the chicken and also injected directly into the chicken.[5][9]

The seafood menu includes honey butter fried shrimp and fried fish.[10]

COVID-19 response

In early 2018, Krispy Krunchy Chicken began a partnership with Uber Eats, Grubhub and DoorDash to start its delivery service.[11] During the onset of the COVID-19 pandemic, the company developed offers and discounts for customers using the food delivery apps.[12]

In 2020, Krispy Krunchy Chicken partnered with Jaxson Hayes to provide 500 meals to environmental services crew at Ochsner Health facilities.[13]

See also

References

  1. 1 2 Dworski, Brett (3 March 2020). "Krispy Krunchy Chicken Debuts Sweet Butter Bun". CSP. Retrieved 18 June 2021.
  2. 1 2 "Krispy Krunchy Chicken to open its first Mexican location". Mexico News Daily. 16 June 2018. Retrieved 18 June 2021.
  3. ↑ "Krispy Krunchy Chicken | About". www.krispykrunchy.com. Retrieved 30 March 2019.
  4. 1 2 "Krispy Krunchy Chicken: Fried franchise wins taste buds one fill-up at a time". USA TODAY. Retrieved 30 March 2019.
  5. 1 2 3 Wyatt, Megan (4 January 2018). "Men behind Lafayette-based fried chicken chain honored for international success". The Daily Advertiser.
  6. 1 2 Joseph, Ryan (19 July 2017). "You Probably Haven't Heard of America's Best Fried Chicken Chain". Thrillist. Retrieved 30 Mar 2019.
  7. ↑ Sauder, Erin. "Krispy Krunchy Chicken, deemed 'best fast-food fried chicken,' finds home in East Dundee". Elgin Courier-News. Retrieved 30 March 2019.
  8. 1 2 3 Gremillion, Nick (9 August 2017). "The multi-million dollar fried chicken chain that calls Lafayette home". KLFY.com. Retrieved 18 June 2021.
  9. 1 2 3 Ford, Sabrina (15 June 2018). "Krispy Krunchy Chicken: Fried franchise wins taste buds one fill-up at a time". USA Today. Retrieved 18 June 2021.
  10. 1 2 "Menu". Krispy Krunchy Chicken. Retrieved 18 June 2021.
  11. ↑ Dworski, Brett (18 August 2020). "Inside Krispy Krunchy Chicken's Push for Delivery". CSP. Retrieved 18 June 2021.
  12. ↑ "3 Ways to Promote C-Store Takeout & Delivery During COVID-19 - GSP". GSP. Retrieved 18 June 2021.
  13. ↑ "Jaxson Hayes and Krispy Krunchy Chicken team up to donate meals to frontline workers". NBA. 12 May 2020. Retrieved 18 June 2021.
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