Kenichiro Yoshida (born 20 October 1959) is a Japanese businessman who has been the chief executive officer of Sony[1] since April 2018,[2] succeeding Kazuo Hirai, prior to which Yoshida was the company's chief financial officer. Yoshida joined Sony in 1987, and worked across the company's subsidiaries in the US and Japan.[1]

In the year 2000, he worked for Sony subsidiary So-net, which he took public in 2005. He rejoined Sony in 2013 as deputy chief financial officer and was promoted to chief financial officer the following year.[1] In his role as CFO, he was credited with pushing the company through an extensive restructuring which turned around Sony's losses from consumer electronics.[3][1][4][5]

References

  1. 1 2 3 4 Inagaki, Kana (2 February 2018). "Sony names Kenichiro Yoshida as new chief". Financial Times.
  2. ↑ Blair, Gavin J. (21 May 2018). "New Sony CEO Kenichiro Yoshida Outlines Shift Towards Content". The Hollywood Reporter.
  3. ↑ Inagaki, Kana; Barber, Lionel (8 October 2018). "Sony chief vows recovery is no false dawn". Financial Times.
  4. ↑ Nakamura, Yuji (2 February 2018). "Sony promotes Kenichiro Yoshida to CEO, Kazuo Hirai to take over as chairman". mint.
  5. ↑ Auto, Hermes. "Can new Sony CEO make the company hip again? | The Straits Times". www.straitstimes.com.


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