PT Baba Rafi Indonesia
Kebab Turki Baba Rafi
TypeSubsidiary
IndustryKebab shop
Founded2003 (2003) (original)
2005 (2005) (franchise)
Founders
[1]
HeadquartersPondok Labu, Cilandak, South Jakarta, Indonesia
Number of locations
1,300+ (2022)
Area served
ProductsKebabs, hamburgers, sandwiches, roti canai, drinks, kripik, frozen foods
ParentBaba Rafi Enterprise
Websitewww.babarafi.com
A Kebab Turki Baba Rafi stand at the 2019 Gig on the Green at the Embassy of Australia, Jakarta

PT Baba Rafi Indonesia, d/b/a Kebab Turki Baba Rafi (abbreviated as KTBR) is the world's largest chain of kebab shops, which operates more than 1,300 outlets[2] in Indonesia, Malaysia, the Philippines, and Bangladesh. Headquartered in Indonesia, the business began in 2003 as a cart operated by young entrepreneurs, Nilam Sari and Hendy Setiono.[1] In 2005, the business applied the franchise system. It is owned by the founders through their company Baba Rafi Enterprise, which also owns Piramizza, Bebek Garang, and Voila! 360’ communication agency.[1]

An outlet is operated either by a franchisee or by the corporation itself.[3] It is also a pioneer of sharia investing franchise in Indonesia. A variety of outlet types are used, such as food carts, shops, booth, indoor, and non-stop 24-hour outlets.

Kebab Turki Baba Rafi primarily sells doner kebabs, hamburgers, sandwiches (such as shawarma and hot dogs), kripik, roti canai, and frozen foods.[4][5]

The Philippines outlets also serves drinks, such as matcha, lemonade, and tamarind.

History

The business began in 2003, with a cart operated by husband and wife team Nilam Sari and Hendy Setiono at Nginden Semolo Street in Surabaya, Indonesia. They built the business inspired by a journey to Qatar and the many sellers of Turkish-style doner kebab or shawarma. The "Baba Rafi" name was taken from Arabic word, "baba" meaning father, and "Rafi" is inspired from their first child's name, Rafi Darmawan.

In 2005, the business applied the franchise system for growing the business. It expanded to Malaysia, the expansion succeeded. The outlets operate not only in Indonesia, but also in Malaysia and the Philippines.[6] Later, Kebab Turki Baba Rafi has continued its expansion into Singapore, Brunei, China, Sri Lanka, the Netherlands,[7] Hong Kong, Bangladesh,[8] and India.[9] The company imports around 200 tonnes (200 long tons; 220 short tons) of halal-certified meat from New Zealand every three months.[7]

Headquarters

The Kebab Turki Baba Rafi headquarters complex, Graha Baba Rafi, is located in Pondok Labu Cilandak, South Jakarta. The office from Nginden Semolo, Surabaya and its facility moved to Jakarta, between 2008-2009.

References

  1. 1 2 3 Foo, Vivian (25 April 2017). "World's biggest kebab chain Baba Rafi in talks to divest large stake - Reuters". Reuters. Archived from the original on 3 January 2019. Retrieved 2019-01-03.
  2. ↑ "Kebab Turki Baba Rafi | The World's Biggest Kebab Chain". Babarafi.com (in Indonesian). Retrieved May 10, 2022.
  3. ↑ Rachmadi, B.N. (2007). Franchising - Membedah Tawaran Franch.: (in Indonesian). Gramedia Pustaka Utama. p. 84. ISBN 978-979-22-2762-8. Retrieved December 16, 2017.
  4. ↑ "Kebab franchise plans to open 200 more outlets in next five years - SME - The Star Online". www.thestar.com.my. Retrieved 16 December 2017.
  5. ↑ "How digital fuelled Baba Rafi's globalisation". 7 January 2016. Retrieved 16 December 2017.
  6. ↑ "Kebab Baba Rafi Rambah Malaysia dan Filipina - Suara Pembaruan". Retrieved 16 December 2017.
  7. 1 2 "World's biggest kebab chain, Baba Rafi, could be coming to NZ". Stuff. August 26, 2015. Retrieved December 16, 2017.
  8. ↑ Slay, Widiyabuana (June 20, 2013). "Bisnis Kebab Baba Rafi Dirintis Pemuda 19 Tahun asal Surabaya". Tribunnews.com (in Indonesian). Retrieved May 10, 2022.
  9. ↑ Supriyanto, Yudi (December 14, 2020). "Waralaba Kebab Baba Rafi Ekspansi ke India". Bisnis.com (in Indonesian). Retrieved May 10, 2022.
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