Kajabi LLC
TypePrivate
IndustryAdvertising and marketing
Founded2010[1]
FounderKenny Rueter[1]
Headquarters
Irvine, California
,
U.S.
Key people
Ahad Khan, CEO[2]
Kenny Rueter, Executive Chairman[3]
Sean Solme Kim, President and Chief Product Officer[3]
ProductsKajabi SaaS platform for selling digital content
Number of employees
200 (2021)[3]
Websitekajabi.com

Kajabi LLC is an Irvine, California-based SaaS technology company that develops a platform for creators and entrepreneurs to create, market and sell digital content.[1] The company is a tech unicorn, with a $2 billion valuation.[4]

The company was founded in 2010, and its CEO as of March 2022 is Ahad Khan.[1][2]

History

Kajabi was founded in Irvine, California in 2010 by Kenny Rueter, a software engineer who created a PVC sprinkler toy for his sons.[5] The toy was popular, and after having difficulty trying to monetize a related how-to video on YouTube, Rueter started Kajabi.[5] The company integrated various software that digital entrepreneurs needed to start online businesses.[6]

In November 2019, the company took its first outside capital since its inception, a minority equity investment from Spectrum Equity Partners.[6]

In 2021, Ahad Khan took over as CEO, and founder Rueter became executive chairman.[3] In May 2021, the company raised a $550 million funding round at a $2 billion valuation, making it a tech unicorn.[4] The funding round was led by Tiger Global, with participation from TPG Capital, Tidemark Capital, Owl Rock, Meritech Capital Partners, and Spectrum Equity.[3] In July, the company added podcast hosting and marketing features for business owners.[7] Also in 2021, the company was named to the Inc 5000 list of the fastest growing private companies in the United States for the 7th straight year.[8] Also in 2021, the company launched a television advertising campaign "What Will You Create", created by Los Angeles-based production company Snow Beach.[9]

In February 2022, former TikTok and Amazon executive Sean Solme Kim joined the company as president and chief product officer.[3]

Products

Kajabi develops an online subscription platform that allows members to build and manage websites to monetize digital offerings such as online courses, membership communities and podcasts.[4] Its customers are part of the knowledge economy.[3] Categories for which content is created include personal development, health and fitness, business finance, marketing, education, parenting and lifestyle hobbies.[7] The platform includes marketing tools such as email, and payment processing tools to accept subscription fees.[3]

Operations

Kajabi is headquartered in Irvine, California. Its CEO is Ahad Khan. As of 2021, the company reported 200 employees.[3]

As of February 2022, the company reported 51,000 active users in 138 countries.[3] It also reported $3 billion of sales from over 60 million people.[3]

References

  1. 1 2 3 4 "Kajabi Raises $550M; Valued at Over $2 Billion". Finsmes. May 4, 2021. Retrieved April 6, 2022.
  2. 1 2 "Ahad Khan". Bloomberg. Retrieved April 7, 2022.
  3. 1 2 3 4 5 6 7 8 9 10 11 "TikTok Exec Sean Kim Joins Kajabi as President". Orange County Business Journal. February 14, 2022. Retrieved April 6, 2022.
  4. 1 2 3 "Kajabi Nabs $550M For Knowledge Economy". Orange County Business Journal. May 10, 2021. Retrieved April 7, 2022.
  5. 1 2 "EXCLUSIVE Kajabi, e-commerce startup for knowledge businesses, raises $550 million". Reuters. May 4, 2021. Retrieved April 7, 2022.
  6. 1 2 "The Spectrum Equity-backed video education platform Kajabi has already hit $60 million in ARR". TechCrunch. October 1, 2020. Retrieved April 6, 2022.
  7. 1 2 "Cash-Flush Kajabi Adds Podcasts to Mix". Orange County Business Journal. July 19, 2021. Retrieved April 7, 2022.
  8. ↑ "No.1,136 Kajabi". Inc. Retrieved April 6, 2022.
  9. ↑ "'We found a more engaged audience': Why Kajabi is increasing its media spending on TV now". Digiday. July 29, 2021. Retrieved April 6, 2022.
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