Kaixin001
开心网
Type of site
Social network service
Available inChinese
URLhttp://www.kaixin001.com
CommercialYes
RegistrationRequired
LaunchedApril 2008
Current statusActive

Kaixin001 (Chinese: 开心网; pinyin: Kāixīnwǎng; lit. 'Happy Net') is a social networking website launched in March 2008.[1][2][3]

In 2015, Kaixin001 ranks as the 743rd most popular website in China and 7,277 overall according to Alexa Internet.[4]

On 20 May 2009, Kaixin001 formally sued Qianxiang Group for unfair competition. Qianxiang Group runs one of China's popular social networks Renren. It purchased the kaixin.com domain and launched a Kaixin001 clone.[5] This enables Renren to confuse users and attract some Kaixin001 potential users to the Kaixin.com clone.[6] In October 2011, Kaixin001 won a victory. The Beijing Second Intermediate People's Court ordered Oak Pacific to cease all use of kaixin.com and pay 400,000 renminbi ($60,000) in damages.[7] The other main competition for Kaixin001 is Weibo.com, which is like a hybrid of Twitter and Facebook. Weibo.com has 140 million users and is owned by Sina.com.

Applications

Kaixin001 launched the social games craze in China.[8]

  • Friends for Sale: A game that users can price and sell their friends.
  • Parking Wars: Ironically most people in China can't afford a real car, which makes this game all the more compelling.
  • iLike: Up until recent crackdowns, the Chinese equivalent allowed you to upload and share your entire music collection with your friends.
  • Where I’ve Been: This application defaults to a province map of China because most people have never left the country.[9]

Users

  • Kaixin001 attracted white-collar office workers by focusing on fun, addictive social games.
  • Kaixin001's users are highly active. It averages 34 pageviews and 33 minutes spent on the site per user, numbers that are about twice as high as the competition. Kaixin001's white-collar love surfing the site at work, and occasionally in their free time too.[10]

Advertising Campaign

Kaixin001 focused on advertisements planted deep into its products. Some cases made a great success that a lot of users didn't even know it was an ad. In 2009 and 2010, players of Kaixin001's Happy Garden could plant seeds and squeeze juice for Lohas, a soft drink made by COFCO, China's biggest food manufacturer; they can also enter a lottery to win Lohas. And players of Happy Restaurant could earn virtual currency by hanging ads for companies on the walls of their virtual eateries. After meals, they can also hand out sticks of Wrigley's gum. [11]

Mobile Games

After the Chinese internet titan Tencent investment Kaixin001 in 2011, Kaixin001 began to develop mobile games. By July 2014, Kaixin001 released 18 mobile games, the most successful one was named Clash of Three Kingdoms, a simulation mobile game. It also conducted some international business, with its revenue from Korea and Taiwan at more than US$6 million per month. [12][13][14][15]

See also

References

  1. ↑ "Kaixin001: A souped-up Facebook clone - CNET Asia Blogs: Little Red Blog by Rick Martin, China". Archived from the original on 2008-09-23. Retrieved 2008-09-14.
  2. ↑ "Fierce Mobile Content – High Performance Delivered". www.fiercemobilecontent.com. Archived from the original on 2010-08-05.
  3. ↑ "China's top four social networks: RenRen, Kaixin001, Qzone, and 51.com | VentureBeat". venturebeat.com. Archived from the original on 2010-09-18.
  4. ↑ "Traffic Info on Kaixin001". Alexa Internet. Archived from the original on 2017-08-27. Retrieved 2015-09-10.
  5. ↑ "Kaixin001: China's Apple of Social Networks". 16 October 2008.
  6. ↑ Renren and Kaixin001: China's Social Networks are going on an IPO, while at home competition is going up a notch, Thinking Chinese, April 2011
  7. ↑ "The Facebooks of China". 12 January 2011.
  8. ↑ "China's top four social networks: RenRen, Kaixin001, Qzone, and 51.com | VentureBeat". venturebeat.com. Archived from the original on 2010-09-18.
  9. ↑ "Kaixin001: China's Apple of Social Networks". 16 October 2008.
  10. ↑ "China's top four social networks: RenRen, Kaixin001, Qzone, and 51.com | VentureBeat". venturebeat.com. Archived from the original on 2010-09-18.
  11. ↑ "The Facebooks of China". 12 January 2011.
  12. ↑ "腾讯宣布战略投资开心网_互联网_科技时代_新浪网".
  13. ↑ ""开心游戏"品牌推出 程炳皓解读"精品、精细、精准"策略".
  14. ↑ "开心网《一统天下》月流水3000万 将推三国手游_游戏_腾讯网".
  15. ↑ https://sociic.com/
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