KUOO
Broadcast areaIowa Great Lakes Area[1]
Frequency103.9 MHz
BrandingFM 104 Campus Radio
Programming
FormatAdult contemporary
AffiliationsFox News Radio
Ownership
OwnerCommunity First Broadcasting
KUQQ, KUYY
History
First air date
April 1, 1985
Call sign meaning
University of OkobOji
Technical information
Facility ID8502
ClassC2
ERP50,000 Watts
HAAT150 meters
Transmitter coordinates
43°24′20″N 95°05′01″W / 43.40556°N 95.08361°W / 43.40556; -95.08361
Links
WebcastListen Live
Websitekuooradio.com

KUOO (103.9 FM) is a radio station that broadcasts an adult contemporary format. Licensed to Spirit Lake, Iowa, United States, it serves the Iowa Great Lakes Area. KUOO is owned by Community First Broadcasting (as of January 1, 2010). The station shares a studio location with sister station KUQQ in Spirit Lake.

Founding and Early History

KUOO was founded in the early 1980s by Paul Hedberg, owner of several radio stations in southern Minnesota and northern Iowa (including KBEW, KQAD, KEEZ, KLSS, and KRIB). Hedberg recounts the impetus for KUOO in his autobiography, The Time of My Life: "Dickinson County, Iowa, had a resident population of 16,000 but during summer months that ballooned to 34,000 – and to as many as 80,000 on weekends. With this in mind, I filed an application with the FCC in the summer of 1983 for a construction permit to operate a new station on 103.9 MHz."[2]

A competing application with the FCC, coupled with difficulties finding a tower location that would satisfy the FAA, delayed the construction of KUOO for roughly two years. Hedberg recalls the process that led to the station's name: "I came up with two ideas for call letters: KIGL (for “Iowa Great Lakes”) and KUOO (for “University of Okoboji”), based on the idea of Herman and Emil Richter, who owned The Three Sons clothing store in Milford. The brothers had built a cottage industry selling all sorts of clothing and novelties with the seal of their fictitious University."[3] Hedberg settled on KUOO, and organized the station as the Campus Radio Company.

KUOO leveraged this connection with this non-existent university in its earliest advertising packages: "The idea was to solicit local businesses to be part of the Kickoff Team of the Fighting Phantoms at the University of Okoboji, and they would be major sponsors for our coverage of the annual football game between the University of Okoboji and Notre Dame each September 31st," accompanied by "jingles that tied in to the theme, [that used] cheerleader IDs in cadence with our call letters: “K-U-O-O…OK-O-BO-JI!!”[4] The prevailing gimmick of “On-Campus Radio” originating from this spurious “Blue Water Alma Mater” proved a great success.[5]

References

  1. ↑ Station Info. KUOO Radio. Retrieved on 2010-04-08.
  2. ↑ Paul C. Hedberg, The Time of My Life (Spirit Lake, IA: University of Okoboji Press, 2014), 121.
  3. ↑ Hedberg, The Time of My Life, 123.
  4. ↑ Hedberg, The Time of My Life, 123.
  5. ↑ Hedberg, The Time of My Life, 124.


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