KMSG-LD
KMSG logo
Channels
Branding
  • My TV 53 (general)
  • New. Local. Unique. (newscasts)
Programming
Affiliations53.1: MyNetworkTV
Ownership
OwnerCocola Broadcasting Companies, LLC
KGMC
History
FoundedSeptember 6, 1995
First air date
September 29, 1999 (1999-09-29)
Former call signs
  • K09XA (1999)
  • K55IM (1999–2001)
  • KMSG-LP (2001–2012)
Former channel number(s)
  • Analog: 55 (UHF, 1999–2006), 39 (UHF, 2006–2012)
  • Digital: 39 (UHF, 2012–2019)
  • Virtual: 43 (2019–2020)
Technical information[1]
Licensing authority
FCC
Facility ID65762
ClassLD
ERP15 kW
HAAT622.9 m (2,044 ft)
Transmitter coordinates36°44′45.2″N 119°17′2.4″W / 36.745889°N 119.284000°W / 36.745889; -119.284000 (KMSG-LP)
Links
Public license information
LMS
Websitewww.mytv53.com

KMSG-LD (channel 53) is a low-power television station in Fresno, California, United States, affiliated with MyNetworkTV. It is owned by Cocola Broadcasting alongside Merced-licensed Estrella TV affiliate KGMC (channel 43) and seven other low-power stations. KMSG-LD's transmitter is located on Bear Mountain, near Meadow Lakes, California.

History

KVVG-LD started out as KVVG-LP, an affiliate of Almavision for the Visalia area in early 2005. Formerly on channel 31, it later moved to channel 54. KVVG-LP changed to Tvida Vision in mid-2005. As of 2011, the station converted to a digital signal, as KVVG-LD.

The KVVG calls were originally used on a DuMont affiliate on channel 27 in Tulare in the 1950s. The KMSG calls were originally used on what is now CW affiliate KFRE-TV (channel 59) from its sign-on from 1985 to 2001.

Until mid-2006, KMSG's programming was also seen on KPMC-LP (channel 42, now KZKC-LD) in Bakersfield, which was sold to McGraw-Hill, becoming a standalone Azteca América affiliate and later a translator of ABC affiliate KERO-TV (channel 23).

On September 28, 2020, MyNetworkTV programming moved to KMSG, after the network's previous affiliate, KAIL (channel 7), switched to TCT.

On December 31, 2022, Azteca América ceased operations.

Newscasts

When KMSG took on the MyNetworkTV affiliation, the station aired an edition of KFSN-TV's Action News at 8:00 p.m. weeknights, which previously aired on KAIL. The newscast ended in December 2021 and the station aired NewsNet for three months following.

KMSG offers 2½ hours of news per week (30 minutes each weekday) with the San Joaquin Valley's only 8 p.m. newscast, My 53 News at 8:00, hosted by news director Austin Reed, which debuted April 1, 2022, and is simulcast on sister station KNXT-LD. The half-hour newscast immediately repeats.[2] KMSG also airs the weekly syndicated program The Reed Report produced by Reed, which also airs on KWVT-LD.[3]

Technical information

Subchannel

Subchannel of KMSG-LD[4]
Channel Res. Aspect Short name Programming
53.1 1080i16:9KMSG-DTMain KMSG-LD programming / MyNetworkTV

Former rebroadcasters

References

  1. ↑ "Facility Technical Data for KMSG-LD". Licensing and Management System. Federal Communications Commission.
  2. ↑ Jones, Scott. "News on the Very Cheap". FTVLive. Retrieved May 22, 2022.
  3. ↑ "The Reed Report – AustinReedNetwork.com". Retrieved May 22, 2022.
  4. ↑ "KMSG-LD FRESNO, CA". rabbitears.info. Retrieved September 27, 2021.
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