Kókómjólk
Logo of Kókómjólk
Logo of Kókómjólk
TypeChocolate milk
ManufacturerMjólkursamsalan
Region of originIceland
Introduced1973
Colourbrown
Websitewww.ms.is/vorumerki/kokomjolk

Kókómjólk (Icelandic pronunciation: [ˈkʰouːˌkɔˌmjoul̥k], Chocomilk) is an Icelandic chocolate milk beverage manufactured by Mjólkursamsalan since 1973 and has been produced solely in Selfoss, which produces more than 9 million cartons a year. The brand's slogan is "you get strength from kókómjólk" (Icelandic: Þú færð kraft úr kókómjólk).

The beverage originally had a purple and yellow striped female cat mascot named Branda ("bröndótt" being the Icelandic word for brindle), which was replaced by a male cat named Klói in 1990.[1] The mascot's design was changed in 2014 where its body composition was made leaner.[2]

Starting in early 2006, a sugar-free version of the drink was put on the market.[3]

Mascot

Klói is the mascot of Kókómjólk and was originally created by Jón Axel Egilsson.[4] His appearance is a lean anthropormorphic cat with stripes and his signature colors are pink and yellow.[5] His appearance has changed a lot over the years but got a major redesign in 2014 and his body was made more leaner and more athletic.[6] Klói is frequently seen saying the brand's slogan "you get strength from kókómjólk" (Icelandic: Þú færð kraft úr kókómjólk).[7]

Production

Kókómjólk started production in 1973 and has been in production solely in Selfoss.[1][6] As of 2023, 9 million cartons are consumed every year.[1] In 2012 the brand won first place in the International Food Contest in the dairy category, which was the first time the manufacturer, Mjólkursamsalan won that contest.[8]

References

  1. 1 2 3 Magnús Hlynur Hreiðarsson (2023-06-14). "Níu milljónir ferna drukknar af Kókómjólk árlega". Vísir (in Icelandic). Retrieved 2023-10-10.
  2. ↑ "From Iceland — Kókómjólk's Klói Gets Sexy Make Over". The Reykjavik Grapevine. 2014-07-17. Retrieved 2020-09-03.
  3. ↑ "Ný sykurskert Kókómjólk". Fréttablaðið (in Icelandic). No. 106. 2006-04-21.
  4. ↑ "JÓN AXEL EGILSSON". Vatnslitafélag Íslands. Retrieved 2023-10-10.
  5. ↑ Höskuldur Daði Magnússon (2018-09-27). "Telja illa vegið að Klóa og kókómjólk". Morgunblaðið. No. 227.
  6. 1 2 Kjartan Atli Kjartansson (2014-07-16). "Klói er orðinn köttaður". Vísir (in Icelandic). Retrieved 2023-10-11.
  7. ↑ "Hvernig fær maður kraft?". DV (in Icelandic). 2008-05-23. p. 22.
  8. ↑ "Icelandic Skyr with baked apples picked as best dairy product of 2017". Iceland Magazine. 2017-10-05. Retrieved 2023-10-11.
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