John T. Gourville is an American economist currently the Albert J. Weatherhead, Jr. Professor of Business Administration at Harvard Business School.[1][2]

References

  1. ↑ "John T. Gourville". hbs.edu. Retrieved April 29, 2017.
  2. ↑ "Eager Sellers and Stony Buyers: Understanding the Psychology of New-Product Adoption". Harvard Business Review. hbr.org. June 2006. Retrieved April 29, 2017.


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