Jochen Zeitz
Born
Jochen Zeitz

(1963-04-06) 6 April 1963[1]
Mannheim, Germany[1]
EducationEuropean Business School
TitleChairman, President and CEO of Harley-Davidson, Inc.
Chairman of LiveWire, Inc.
SpouseKate Garwood
Children2

Jochen Zeitz (born 6 April 1963) is a businessman serving as the president, CEO and chairman of the board of Harley-Davidson, Inc.[2] He is also Chairman of LiveWire Inc..Before that, he served as the chairman and CEO of Puma for 18 years. He also served as board member of Kering, the luxury goods company and chaired their Sustainability Committee, for whom he developed its global sustainability strategy. Zeitz is currently a board member of Harley Davidson, The B Team and Cranemere. In addition to this, Zeitz previously served on the board of Wilderness Safaris. Jochen Zeitz is also the co-founder of The B Team[3] with Sir Richard Branson, Zeitz MOCAA and Founder of the Zeitz Foundation to support sustainable solutions that balance conservation, community, culture and commerce, and The Long Run.

Early life

Zeitz was born in Mannheim, Germany. He studied in Germany, Italy, France, and the United States, and graduated from the European Business School in International Marketing and Finance.

Career

Zeitz began his professional career with Colgate-Palmolive in New York and Hamburg. He joined PUMA in 1990, and in 1993 was appointed Chairman and CEO, becoming the youngest CEO in German history to head a public company at the age of 30. He then spearheaded the worldwide restructuring of PUMA, which was in financial difficulties at the time, and implemented a long-term development plan [4][5] t hat saw PUMA's share price gain around 4000 percent [6] in 13 years, from 8.6 Euros in his first year as CEO to an all-time high of 350 Euros [7] when the majority stake of the company was acquired by Kering in 2007.[8] Zeitz turned PUMA from a failing company into one of the top three sporting goods brands in the world. After acquiring PUMA, Jochen Zeitz then joined Kering as a board member.

In 2008, Zeitz introduced PUMAVision, an ethical framework defined by the four key principles of being fair, honest, positive and creative as applied to all professional behaviour, business procedures and relationships throughout and outside of PUMA. Zeitz conceived of the Environmental Profit & Loss Account (E P&L).[9] In May 2011 he announced PUMA's Environmental Profit & Loss Account,[10] which puts a monetary value to a businesses use of ecosystem services across the entire supply chain. From 2010 to 2012, Zeitz was CEO of the Sport & Lifestyle division, which included PUMA and Volcom, and its Chief Sustainability Officer (CSO), then a Director of Kering and Chairman of the Board's sustainable development committee.

In 2014, Zeitz co-founded The B Team with Sir Richard Branson, an initiative which brings together the world’s top business leaders to promote socially and environmentally conscious business practices across the globe. Zeitz is also a board member of Cranemere, and served on the Board of the Kenya Wildlife Service (KWS) for 3 years.

Zeitz is now the Chairman, President and CEO of Harley-Davidson. He has been a member of the Board of Directors of Harley-Davidson since 2007 and served as the Chair of Harley-Davidson’s Sustainability Committee since its inception in 2011.

Known for “proven turnaround” skills Zeitz assumed the helm of Harley-Davidson first as interim CEO in February 2020 and took over the job permanently in May 2020. In July, Zeitz announced The Rewire which led to a new five-year strategic plan called The Hardwire. The Rewire included prioritizing markets that matter and enhancing core strengths of the company while balancing expansion into new spaces. The Hardwire strategy includes a new pre-owned motorcycle program; investment in the parts, accessories, riding gear and financial services segments of the business; and a new division focused exclusively on electric motorcycles. In a subsequent financial filing Harley-Davidson Inc. reported better-than-expected results in a sign that its turnaround plan was taking hold.

In February 2021, inspired by KKR & Co Inc executive Pete Stavros,[11] Zeitz announced the motorcycle maker would give stock grants to employees, including hourly and factory workers, to align with executives and shareholders.

In December 2021, Zeitz announced LiveWire, the electric-motorcycle division of Harley-Davidson, will become a separate publicly traded company to “operate with the same agility and speed as a startup.” The company went public on the NYSE on 27 September 2022.[12] On the day of listing, Zeitz was the first CEO to ring the opening and closing bell of trading on the NYSE, also being the first to run two public-listed companies. Serving as Livewire's first chairman & CEO since going public, he handed over leadership on 12 June 2023 to his successor Karim Donnez, while remaining as chairman of the company. Zeitz is credited with bringing the company’s first electric model (Harley-Davidson LiveWire) to fruition in 2019.

In 2023, The Hardwire is now in its third year of implementation and since its launch, the company has not missed quarterly earnings.[13][14] Zeitz’s turnaround plan at Harley, was aimed at revitalizing the company as a premium brand and is already considered a success story. [15] [16]

Philanthropy

In 2008 Zeitz founded the not-for-profit Zeitz Foundation for Intercultural Ecosphere Safety to support creative and innovative sustainable projects and solutions that balance conservation, community development, culture, and commerce (the "4Cs") in a quadruple bottom line approach, promoting an inclusive, holistic paradigm of conservation that enhances livelihoods and fosters intercultural dialogue while building sustainable businesses. Owner of Segera Conservancy (including its eco-safari retreat that is a founding Long Run Destination), Zeitz preserves 50,000 acres of wildlife habitat in Kenya which follows this holistic 4C philosophy to sustainably support its local communities and provide a safe refuge for endangered wildlife.

Founded by Jochen Zeitz and the ZEITZ foundation in 2009, The Long Run is a membership organisation of nature-based tourism businesses that are committed to driving sustainability through a holistic 4C philosophy. Safeguarding over 21 million acres of nature in 22 different countries, touching the lives of over 750,000 people and protecting over 30,000 plant and animal species, The Long Run has become the largest organisation of its kind worldwide. Zeitz is also Vice-President of Fauna and Flora International.

Zeitz Museum of Contemporary Art Africa

The Zeitz Collection was founded in 2002. Since 2008 it has committed to becoming one of the most representative collections of contemporary art from the African continent and its diaspora. The Zeitz Collection bought 85 works at the 2013 Venice Biennale, including the award-winning installation at the Angola pavilion by artist Edson Chagas, a series of photographs by Zanele Muholi from the South Africa pavilion, and three large sculptures by Michele Mathison in the Zimbabwe pavilion.[17]

In partnership with the Victoria & Alfred Waterfront, Zeitz founded the Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA), located in the historic grain silo in Cape Town's Victoria & Alfred Waterfront.[18][19][20] The museum features 9,500 square meters (102,000 square feet) of space over nine floors, including 6,000 square meters (65,000 square feet) for displays. In 2014, Thomas Heatherwick was chosen to design the conversion of the 1920s granary into a museum, including 80 galleries, 18 education rooms, a rooftop sculpture garden as well as storage and conservation areas, a restaurant, a coffee shop, and bookstores. The official public opening of the museum took place in September 2017.[21] The opening ceremony was presided over by Archbishop Emeritus Desmond Tutu.[22] In the first year of opening the Zeitz MOCAA was visited by over 300,000 people and named one of the best museums in the world by the Time Magazine.[23]

Writing and film

In 2010, Zeitz co-wrote and published Prayer, Profit and Principles – Monk and Manager in dialogue with Anselm Grün, a Benedictine monk.[24] The book has been translated into 15 languages and covers topics such as sustainability, the economy and prosperity, culture, values, success and responsibility.

In 2014 Zeitz co-wrote and published The Breakthrough Challenge: 10 Ways to Connect Today's Profits with Tomorrow's Bottom Line with John Elkington.[25]

In 2021, Zeitz served as Executive Producer of the film Breaking Boundaries. This documentary film, narrated by Sir David Attenborough, breaks down the climate thresholds needed for the survival of the planet and humanity. The ten-minute trailer was screened to world leaders at the Biden Climate Summit in April 2021, and was released globally on Netflix in June 2021.

Zeitz also served as Producer on the award-winning documentary film ‘Ranger'. Set within Kenya’s Maasai homeland, an intimate and contemporary story of self-discovery unfolds as 12 women become East Africa’s first all-female anti-poaching unit. Upending the male-dominated world of military-style ranger training, these women instead undergo an extensive program of deep trauma-release and healing, triggering profound transformation within themselves and sending shockwaves through their communities.[26] The acclaimed film was accepted into 14 Film Festivals and won Best Documentary Feature at the 2023 Sedona International Film Festival.[27]

Honours and awards

Zeitz has received the "Strategist of the Year" three times from the Financial Times,[28] "Entrepreneur of the Year",[29] “Trendsetter of the Year” and “Best of European Business Award 2006″.[30] In 2004, he was awarded the Federal Cross of Merit of Germany.[31] In 2009, he was named Honorary Warden of Kenya by the Kenya Wildlife Service.[32] In 2010, the German Sustainability Foundation gave Zeitz an award for Germany's most sustainable future strategies.[33] He was named a Conde Nast Traveler “Visionaries 2012”[34] and one of Fast Company’s “10 Most Important Players at the Rio +20 Conference”.[35] He received the 2012 German Image Award,[36] the 2013 Banksia International Award[37] and the Visionary Award for the 2013 Travel + Leisure Global Vision Award.[38] In 2015 he was awarded the Special Advocacy Award for Responsible Capitalism.>[39] The award ceremony was held at Lancaster House in London, and presented by Sajid Javid, Secretary of State for Business, Innovation and Skills. In the same year, he was ranked #18 of "The World's Top 100 Compassionate Business Leaders" by Salt Magazine and awarded for his advocacy of Responsible Capitalism by FIRST Magazine. In 2016, the Zoological Society of London honoured Zeitz as a ZSL Conservation Fellow. In 2017, Zeitz was named #26 in OOOM's "The World's Most Inspiring People" list. In 2019, Conde Nast Traveler named Zeitz as one of “The 44 People Changing the Way We Travel”.[40] In 2023, Zeitz was awarded the David Rockefeller Bridging Leadership award, recognising his ability to build trust across divides, a collaborative and inclusive approach to solving local, national and global challenges. [41]

References

  1. 1 2 "Uneasy rider Jochen Zeitz on the long road to making Harley-Davidson hip again". The Times. 25 July 2021. Retrieved 27 June 2022.(subscription required)
  2. ↑ "Harley-Davidson USA". Harley-Davidson. Retrieved 9 March 2023.
  3. ↑ "Call For Wellington Award Nominations". The Engineering Economist. 57 (4): 308–309. December 2012. doi:10.1080/0013791x.2012.729947. ISSN 0013-791X. S2CID 219639868.
  4. ↑ "September/October Issue". CFA Magazine. 17 (5): 1–48. September 2006. doi:10.2469/cfm.v17.n5.4274. ISSN 1543-1398.
  5. ↑ O'Hara, Alexander (24 May 2018). "Movers and Shakers?". Oxford Scholarship Online. doi:10.1093/oso/9780190857967.003.0004.
  6. ↑ "What's next?", The Common Fisheries Policy, Chichester, UK: John Wiley & Sons, Ltd, pp. 341–366, 5 March 2016, doi:10.1002/9781119085676.ch17, ISBN 978-1-119-08567-6, retrieved 9 March 2023
  7. ↑ "Taking Stock, December 2016: An Update on Vietnam's Recent Economic Developments". December 2016. doi:10.1596/25748. {{cite journal}}: Cite journal requires |journal= (help)
  8. ↑ "28. The Clever Little Tailor– 70. The Golden Key", The Original Folk and Fairy Tales of the Brothers Grimm, Princeton University Press, pp. 377–474, 31 December 2015, doi:10.1515/9781400851898-010, ISBN 9781400851898, retrieved 9 March 2023
  9. ↑ Rajan, Sreenivas (2012). "Rediff: Innovation in India". SSRN Electronic Journal. doi:10.2139/ssrn.2056197. ISSN 1556-5068.
  10. ↑ Rosen, Jay (31 December 2012), "3. Phone-Hacking Crisis Shows News Corp Is No Ordinary News Company. The Guardian", The Best Business Writing 2012, Columbia University Press, pp. 32–37, doi:10.7312/star16073-004, ISBN 9780231160735, retrieved 9 March 2023
  11. ↑ "KKR Partner Pete Stavros to Set Up New Fund to Promote Employee Ownership | NCEO". www.nceo.org. Retrieved 9 March 2023.
  12. ↑ Swarts, David (27 September 2022). "LiveWire Goes Public On New York Stock Exchange". Roadracing World Magazine | Motorcycle Riding, Racing & Tech News. Retrieved 9 March 2023.
  13. ↑ "Harley-Davidson Delivers Strong Fourth Quarter Financial Results Successfully Completing Second Year of Hardwire Strategic Plan". investor.harley-davidson.com. Retrieved 9 March 2023.
  14. ↑ Team, Trefis. "Harley-Davidson Stock Had A Stellar 2022. What Does 2023 Hold?". Forbes. Retrieved 9 March 2023.
  15. ↑ "Journal Sentinel". www.jsonline.com. Retrieved 25 September 2023.
  16. ↑ Waldmeir, Patti (24 July 2023). "Fans show Harley-Davidson has not quite run out of gas". Financial Times. Retrieved 25 September 2023.
  17. ↑ "Douglas, Caroline, (born 25 June 1961), Director, Contemporary Art Society, since 2013", Who's Who, Oxford University Press, 1 December 2014, doi:10.1093/ww/9780199540884.013.u279578, retrieved 9 March 2023
  18. ↑ Fin24. "Fate of V&A Waterfront's grain silo decided". Business. Retrieved 9 March 2023.{{cite web}}: CS1 maint: numeric names: authors list (link)
  19. ↑ "Former Puma chairman behind contemporary African art museum in Cape Town - The Art Newspaper". 5 December 2013. Archived from the original on 5 December 2013. Retrieved 9 March 2023.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  20. ↑ "V&A Waterfront to see a R500m 'repurpose'". Moneyweb. 5 March 2014. Retrieved 9 March 2023.
  21. ↑ Kolver, Leandi. "Local partners for V&A Waterfront grain silo conversion announced". www.engineeringnews.co.za. Retrieved 9 March 2023.
  22. ↑ "To Build - Issue 22 - November 2017 to February 2018 by Media Xpose - Issuu". issuu.com. 29 October 2017. Retrieved 9 March 2023.
  23. ↑ "The World's 100 Greatest Places of 2018". Time. Retrieved 9 March 2023.
  24. ↑ "Pater und Manager". Frankfurter Allgemeine. 23 May 2011. Archived from the original on 27 July 2011. Retrieved 27 June 2022.
  25. ↑ John Elkington; Jochen Zeitz; Sir Richard Branson (4 August 2014). The Breakthrough Challenge: 10 Ways to Connect Today's Profits with Tomorrow's Bottom Line. ISBN 9781118539699.
  26. ↑ "RANGER". RANGER. Retrieved 9 March 2023.
  27. ↑ "2023 Festival Award Winners". Sedona International Film Festival. Retrieved 9 March 2023.
  28. ↑ "Jochen Zeitz announced as FT Boldness in Business keynote speaker | About us | FT.com". Aboutus.ft.com. 24 February 2011. Retrieved 17 December 2016.
  29. ↑ Stocks. "Stocks - Bloomberg". Investing.businessweek.com. Archived from the original on 17 July 2012. Retrieved 17 December 2016.
  30. ↑ "Jochen Zeitz ! Biography of Jochen Zeitz ! Career of Jochen Zeitz - J…". Archived from the original on 10 February 2013.
  31. ↑ "Report". Gq.co.za. Retrieved 17 December 2016.
  32. ↑ "kenyalondonnews Resources and Information". Kenyalondonnews.co.uk. Retrieved 17 December 2016.
  33. ↑ "Videos". Moneycontrol.com. Archived from the original on 18 April 2016. Retrieved 17 December 2016.
  34. ↑ "Jochen Zeitz Is Convincing Companies to Pay for their Impact - Condé Nast Traveler". Cntraveler.com. 15 August 2012. Retrieved 17 December 2016.
  35. ↑ Bruno Berthon (29 June 2012). "The 10 Most Important Players At The Rio+20 Conference | Co.Exist | ideas + impact". Fastcoexist.com. Retrieved 17 December 2016.
  36. ↑ "Der Internationale Deutsche PR-Preis : Home". Der-deutsche-pr-preis.de. Retrieved 17 December 2016.
  37. ↑ "2013 Banksia Leading in Sustainability - Setting the Standard for Small to Medium Businesses Award Finalists". Sustainabilitymatters.net.au. Retrieved 17 December 2016.
  38. ↑ "Archived copy". Travel + Leisure. 8 October 2018. Archived from the original on 1 November 2013. Retrieved 27 June 2022.{{cite web}}: CS1 maint: archived copy as title (link)
  39. ↑ Cammack, Chris (8 January 2016). "2015 Award". Responsible Capitalism. Retrieved 17 December 2016.
  40. ↑ "The 44 People Changing the Way We Travel". Conde Nast Traveler. 8 February 2019. Retrieved 27 June 2022.
  41. ↑ "2023 David Rockefeller Bridging Leadership Award". experience.synergos.org. Retrieved 11 May 2023.
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