Jeremy Fragrance
Jeremy Fragrance at Lambertz Monday Night in February 2016
Born
Daniel Sredzinski

(1989-02-05) February 5, 1989
Oldenburg, West Germany now Germany
Other names
  • Jeremy Williams
Occupations
Websitejeremyfragrance.com

Daniel Schütz (born Daniel Sredzinski; February 5, 1989), better known as Jeremy Fragrance[1] is a German entrepreneur, web video producer, and influencer. He gained international recognition through numerous online video clips in which he introduces and comments on, among other things, perfumes and fragrances. As a trademark, Schütz wears an all-white men's suit in his videos.[1][2][3]

Early life

Daniel Sredzinski was born to Polish immigrants[3] in Oldenburg and lived for a short period of time in the Holzlar district of Bonn.[4] He changed his surname to Schütz sometime later in his life.[1] He became interested in dance through school theater and subsequently started a part-time job at the Oldenburg State Theater and produced private dance tutorials from 2007.[5] Schütz used the stage name Jeremy Williams from 2008 to 2010 and was a member of the unsuccessful casting band Part Six. After that, he briefly joined the music project Golden Circle and released a solo music piece called "All of Me" in 2011.[3][6] He then began studying industrial engineering while also modeling on the side.[3][5]

Career

Starting in 2014, Schütz focused on presenting fragrances on the online video platform YouTube.[7] He operates bilingually, having both a German and a much more successful English-language channel.[3] One of his first videos already achieved over two million views.[2] In 2022, his primary focus of social media activity was on TikTok, where he had six million followers.[8]

In 2018, his video titled 5 Reasons to Wear Fragrances received the FiFi Award for the best perfume vlog from The Fragrance Foundation at an award ceremony in New York.[9][10]

Through a Kickstarter campaign with the goal of raising 25,000 euros to create his own fragrance, Schütz generated almost 800,000 euros[3] and subsequently offered his own perfume collection in an online shop starting in 2018.[5] In 2022, the "self-proclaimed millionaire" stated that he earned "tens of thousands of euros" with every published video. He mentioned that his largest revenue no longer came from advertising contracts but from his own fragrances.[3]

In early November 2021, Schütz was invited by Pakistani Prime Minister Imran Khan to a public relations event along with actors from the Turkish TV series Diriliş Ertuğrul.[11] Furthermore, according to his own statements, Schütz maintains contacts with the ruling family of the United Arab Emirates.[12]

Schütz has made repeated appearances on television and internet shows, including Late Night Berlin (ProSieben), the YouTube channel of Leeroy Matata, or World Wide Wohnzimmer (Funk).[3] Starting in mid-November 2022, Schütz participated in the tenth season of the reality show Promi Big Brother. After voluntarily leaving on the 6th day,[13] he was accompanied by a camera crew, and the documentary Jeremy Fragrance – Number One: From Promi-Big-Brother Back into the World aired on Sat.1 in early December 2022.[5][14]

Reception

Like many other influencers, Schütz advocates excessive self-improvement.[3] He always presents himself optimistically and emphasizes the importance of a high self-esteem. However, he stands out when, for example, he "strays off course in tutorial videos, unexpectedly shouts into the camera, jogs half-naked through city centers, and does one-armed push-ups at the most inappropriate moments." The Redaktionsnetzwerk Deutschland evaluates the actions of this eccentric[1] as "so absurd and bizarre that the 33-year-old has become a living meme." Over time, Schütz' videos have become "louder, more shrill, and more bizarre." He also frequently talks about his peculiar eating habits and daily routines that are meant to promote health. "In the eyes of his counterparts, there is usually a mixture of admiration and head-shaking."[2]

Schütz denies speculations that his behavior can be explained by drug abuse. He claims that his "cocaine-style" is deliberate to generate attention and clicks. In a talk show called deep und deutlich produced by NDR Fernsehen, he stated in 2021: "I support my entire family by fooling around like an idiot. It's just that I make a lot of money with it."[3] At his appearance at the OMR 2023 online conference, Schütz also mentioned, "I have never taken drugs in my life - I don't even drink alcohol [...]. I have a pretty intense mindset, and I'm ethically very cool."[15]

Schütz is highly revered by his fans. "Especially for men, Fragrance is a role model in the cosmetics industry - there are only a few male YouTubers in this field that are taken seriously."[3]

Personal life

Schütz lived temporarily in Los Angeles, Miami, and London; he is based in Oldenburg.[3][16] He has also declared himself to be "The Number 1 Fragrance Icon That Follows The Teachings Of Jesus." in his Instagram bio. [17]

References

  1. 1 2 3 4 "An encounter with Jeremy Fragrance, the Unhinged Future of Influencers". www.gq.com. June 1, 2023. Retrieved January 11, 2024..
  2. 1 2 3 Amon, Alexander (November 10, 2022). "Jeremy Fragrance: "Ich esse keinen Schrott, damit ich geil aussehe"". Der Standard. Retrieved November 27, 2022.
  3. 1 2 3 4 5 6 7 8 9 10 11 12 Schwarzer, Matthias (November 26, 2022). "Jeremy Fragrance: ein Phänomen, das niemand versteht". rnd.de. Retrieved November 27, 2022.
  4. ↑ Kleinfeld, Rolf (May 28, 2018). ""Dufter Typ": Jeremy Fragrance ist Parfüm-Blogger aus Bonn". General-Anzeiger Bonn, Bonn-Beuel (in German). Retrieved November 8, 2021.
  5. 1 2 3 4 "Ex-"PBB"-Kandidat Jeremy Fragrance bekommt eigene Reality-Doku". rtl.de. November 25, 2022. Retrieved November 27, 2022.
  6. ↑ Jeremy Williams - All Of Me official Video HD on YouTube
  7. ↑ "Jeremy Fragrance: How the Scent Influencer Builds His DTC Brand" (in German). omr.com. Retrieved 2021-11-08.
  8. ↑ "Zieht auch TikTok-Star Jeremy Fragrance ein?". stern.de. November 16, 2022. Retrieved November 27, 2022.
  9. ↑ "Parfum-Blogger "Jeremy Fragrance" erhält Duft-Preis in New York". Express (in German). June 21, 2018. Retrieved January 19, 2022.
  10. ↑ Long, April (June 12, 2018). "The 2018 Fragrance Foundation Awards". fragrance.org. The Fragrance Foundation. Retrieved January 19, 2022.
  11. ↑ Rizvi, Sarfaraz (November 4, 2021). "Famous Turkish stars & German fragrance influencer visits Pakistan". bolnews.com. Retrieved January 4, 2022.
  12. ↑ Wie ein deutscher Influencer in einen drohenden Atomkrieg stolpert on YouTube
  13. ↑ ""Promi Big Brother": Jeremy Fragrance will "locker gewinnen" – und verlässt die Show". rnd.de. November 24, 2022. Retrieved November 30, 2022.
  14. ↑ ""Jeremy Fragrance - Number One": Einblicke in sein Leben - Alle Infos zur Reality-Doku". sat1.de. November 30, 2022. Retrieved November 30, 2022.
  15. ↑ "JEREMY FRAGRANCE rockt die OMR 2023: Kraft. Power. Strength". YouTube (in German). Retrieved May 15, 2023.
  16. ↑ Diederich, Michael (July 29, 2021). "Erfolgreich auf YouTube: Parfum-Influencer kehrt nach Oldenburg zurück". nwzonline.de, Region: Stadt Oldenburg. Archived from the original on January 5, 2022. Retrieved January 4, 2022.
  17. ↑ Fragrance, Jeremy. "Jeremy Fragrance: Instagram". instagram.com, Region: Online. Retrieved December 30, 2023.
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