Jeffrey Anderson
Born
Rockford, Illinois, U.S.
Alma mater
Occupation(s)Chief Executive Officer, NCSoft West
Years active2021–present
Spouses
Josette Anderson
​
(m. 2019)​
    Susan Anderson (deceased)
    ​
    ​
    (m. 1990)​
    Children2

    Jeffrey Anderson is currently serving as the founder and managing director of Kickstand, LCC. [1] Kickstand is a boutique corporate advisory firm that offers professional guidance and consulting support to digital gaming, media and technology companies. In this role, Anderson provides seed and venture capital as well as board management, product strategy, and marketing support.

    Biography

    Anderson received an undergraduate degree from the University of Illinois at Urbana–Champaign where he was one in the top 3% of his graduating class.[2] He also has a JD from the University of Chicago where he served on the University of Chicago Law Review.[3] After graduating, he went to work as an attorney at the law firm of Holleb & Coff in Chicago, Illinois. Feeling that the legal profession was not for him, he joined with Thomas Ptak and others to start Mission Studios (which was later sold to Take-Two). After that, he moved to Los Angeles and joined Viacom's consumer products division where he worked on various initiatives from Star Trek licensing to the Bubba Gump Shrimp Company. In 1998, Electronic Arts recruited him to join its Austin, Texas studio to oversee the Ultima Online franchise along with Raph Koster and Richard Garriott.[4]

    Then, in 2001, Turbine Inc recruited him to be its president and CEO. The company had a software development agreement with Microsoft at the time to develop Asheron's Call 2, but wanted to expand the business and become the largest independent MMORPG company in the world. Anderson successfully raised capital from Highland Capital Partners and Polaris Venture Partners, and secured the rights to develop two new MMORPG games known as Dungeons & Dragons Online and The Lord of the Rings Online. He went on to raise $30 million in additional funds from Tudor Ventures and Columbia Capital for development and expansion capital.[5] Anderson left Turbine in 2008 and the company was subsequently sold to Warner Brothers.[6]

    After a short break, Anderson went on to found Quick Hit and Quick Hit Football. This new online gaming studio developed the world's first free-to-play National Football League-licensed online football game.[7] The company raised capital from New Enterprise Associates and had some moderate success before it was ultimately sold to Majesco in 2011.[8] As a part of Majesco's senior executive leadership, Anderson was responsible for driving the company's social and mobile business, including the original Quick Hit Football game as well as Cooking Mama and other titles.

    Once the earn-out from the sale of Majesco was over, Anderson left the company and joined the Game Show Network in 2013[9] as chief strategy officer under David Goldhill. Under his leadership, GSN acquired the makers of Bingo Bash[10] and others. At the time, Bingo Bash was one the world's most profitable and successful social bingo games according to the CY16 annual report published by Eilers and Krejcik.[11] In addition to serving as the CSO, Anderson also spent time operating GSN's many gaming divisions and apps as its executive vice president of social casino and bingo, including Bingo Bash, GSN Casino, Wheel of Fortune Slots, Fresh Deck Poker, and many more.

    After nearly seven years with GSN, Anderson left the company to pursue a new opportunity with Hasbro as the head of its global gaming business. In that role, he served as the senior vice president and general manager of global gaming.[12] At Hasbro, Anderson was responsible for driving Hasbro's portfolio of iconic game brands (such as Monopoly, Risk, Cluedo, and Game of Life) where the total value of the portfolio exceeded 700 million U.S. dollars in global annual sales.[13] Specifically, Anderson oversaw the strong growth over Hasbro's iconic Monopoly brand which is the leader in the 7.2 billion U.S. dollars Tabletop game industry.[14] Moreover, in 2020, Wizards of the Coast announced that its Avalon Hill brands would be moved over to Hasbro and be overseen by the gaming group.[15] Subsequently, Hasbro announced that it was relaunching a new version of HeroQuest, the iconic role-playing game on its crowd-funding platform.[16]

    Following Hasbro, Anderson joined NCSoft West as its chief executive officer, overseeing NCSoft's gaming business in the Americas, EMEA, and Oceana regions. He was appointed to this position on July 28, 2021, replacing Dr. Songyee Yoon.[17] As the head of NCSoft West, Anderson is in charge of the company's internal development at its first-party studio ArenaNet, publishing Aion (video game), Blade & Soul, Fuser (video game), Guild Wars, Lineage II and Lineage 2 Mobile ("L2M"), and corporate operations of more than 400 employees in Aliso Viejo, Austin, Bellevue, London, and San Mateo. Under his leadership, the studio launched the third expansion pack for Guild Wars 2, entitled "End of Dragons," on February 28, 2022[18] as well as releasing the title on Steam (service).[19]

    Awards

    Game Credits

    • Guild Wars 2: End of Dragons (2022)[21]
    • Bingo Bash (2020)[22]
    • GSN Casino (2020)
    • Mirrorball Slots (2020)
    • Grand Casino (2020)
    • Quick Hit NFL Football (2020)[23]
    • Cooking Mama Friends' Café (2011)[24]
    • Bananagrams (2011)[24]
    • Parking Wars 2 (2011)[24]
    • Dungeons & Dragons Online: Eberron Unlimited (2009)[25]
    • The Lord of the Rings Online: Shadows of Angmar (2007)[25]
    • Dungeons & Dragons Online: Stormreach (2006)[25]
    • Asheron's Call: Throne of Destiny (2005)[25]
    • Asheron's Call 2: Fallen Kings (2002)[25]
    • Ultima IX: Ascension (1999)[25]
    • Ultima Online: The Second Age (1998)[25]
    • Bobby Fischer Teaches Chess (1994)[25]

    References

    1. ↑ "Kickstand LLC - Proven, Global Experience" Retrieved April 4, 2023.
    2. ↑ "U. of I. Bronze Tablet 1989" Retrieved March 27, 2020
    3. ↑ "University of Chicago Law Review, vol. 58 masthead" Retrieved April 13, 2020
    4. ↑ "Jeffrey Anderson Video Games Credits" Retrieved March 27, 2020
    5. ↑ "California Technology Ventures, LLC". Archived from the original on October 4, 2013. Retrieved August 2, 2013.
    6. ↑ "Warner Bros. acquires Turbine" Retrieved April 13, 2020
    7. ↑ "Quick Hit Score NFL" Retrieved April 13, 2020
    8. ↑ "Majesco Expands Social Strategy With Quick Hit Acquisition" Retrieved April 13, 2020
    9. ↑ "GSN Hires Jeff Anderson as Senior Vice President, Strategic Planning and Business Development | GSN Corporate". Archived from the original on June 28, 2015. Retrieved August 2, 2013.
    10. ↑ "Bingo! GSN buys Bash Gaming for an estimated $160M to $170M" Retrieved January 2, 2018.
    11. ↑ "Social Casino Gaming Tracker - 4Q16 and CY16" Retrieved January 2, 2018.
    12. ↑ "Leadership Changes at Hasbro" Retrieved May 27, 2020
    13. ↑ "Hasbro 2019 Annual Report" Retrieved May 27, 2020
    14. ↑ "Global board games market value 2017-2023". Statista. Retrieved October 27, 2019.
    15. ↑ "Management of Avalon Hill Board Game Brand Will Move From Wizards Of The Coast To Hasbro". ICv2. Retrieved January 20, 2021.
    16. ↑ "The new version of HeroQuest is a faithful remake of the classic board game". Polygon. September 22, 2020. Retrieved January 20, 2021.
    17. ↑ "Games Industry Veteran Jeffrey Anderson Joins NCSOFT West as New CEO" Retrieved Aug. 3, 2021
    18. ↑ "Guild Wars 2: End of Dragons Launch" Retrieved March 14, 2022
    19. ↑ "Guild Wars 2 Steam Release Date, Time & Twitch Drops"" Retrieved August 23, 2023
    20. ↑ "Globe 100 CEO" Retrieved April 13, 2020
    21. ↑ "Guild Wars 2: End of Dragons" Retrieved March 14, 2022
    22. ↑ "Jeff Anderson's EGR bio" Retrieved April 13, 2020
    23. ↑ "Ready for more football?" Retrieved April 13, 2020
    24. 1 2 3 "Majesco acquires Quick Hit assets and team" Retrieved January 23, 2023
    25. 1 2 3 4 5 6 7 8 "Moby Games - Game Developer Credits" Retrieved April 13, 2020
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