Jane Maas
Born(1932-03-14)March 14, 1932
Jersey City, New Jersey[1]
DiedNovember 16, 2018(2018-11-16) (aged 86)
NationalityAmerican
Occupation(s)Advertising executive and author
Years active1964–2012

Jane Maas (March 14, 1932 – November 16, 2018) was an American advertising executive and author.

Career

Maas started her career as a junior copy editor at Ogilvy & Mathers in 1964 and rose to creative director and eventually became the second female VP of the agency.[2] In 1976, Maas joined agency Wells Rich Greene as senior VP and creative director.[3]

At WRG, Maas has been credited[2] with shepherding the I Love New York tourism campaign for the New York Department of Commerce.[1] Considered a trailblazer in the world of advertising,[2] Maas commenced her career during an era in which few women worked in creative or executive positions and is frequently referenced as one of the founding mothers of advertising.[4]

Books

  • Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces that Cost Less (July 15, 1984), Macmillan, ISBN 9780312077310
  • Adventures of an Advertising Woman (March 12, 1987), Random House, ISBN 9780449212547
  • How to Advertise (2005), Macmillan, ISBN 9780312340216, with Kenneth Roman and Martin Nisenholtz
  • Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond (February 28, 2012), Macmillan, ISBN 9781429941143
  • The Christmas Angel: A Novel (November 19, 2013), Macmillan, ISBN 9781250037589

References

  1. 1 2 Roberts, Sam (November 21, 2018). "Jane Maas, a Pioneer for Women in Advertising, Dies at 86". The New York Times. ISSN 0362-4331. Retrieved March 10, 2019.
  2. 1 2 3 "Jane Maas, Groundbreaking Legend in Advertising, Dies at 86". ANA Blogs. Association of National Advertisers. November 20, 2018. Retrieved March 10, 2019.
  3. ↑ Zanger, Doug (November 26, 2018). "Jane Maas and the Lasting, Honest Impact She Left On Advertising". Adweek. Retrieved March 10, 2019.
  4. ↑ Sobel, Bill (April 23, 2015). "Ad Pioneer Jane Maas: We Never Drank Before Noon". CMSWire.com. Retrieved March 10, 2019.
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