James M. Henderson
Born(1921-03-28)March 28, 1921
Atlanta, Georgia, U.S.
DiedOctober 31, 1995(1995-10-31) (aged 74)
EducationClemson University, University of Denver
Known forFounding Henderson Agency
Political partyRepublican
SpouseDonna Baade
Children3
RelativesJim DeMint (son-in-law)[1]
Military career
BranchUnited States Army
WarsWorld War II[1]

James Marvin Henderson (March 28, 1921 – October 31, 1995)[1] was the founder of the Henderson Agency.

Henderson founded the eponymous agency in 1946.[2][3] The agency was described by The New York Times as "one of the bigger agencies in the Southeast."[3][4]

In 1969, Henderson took a one-year leave of absence from his advertising agency to serve as Special Assistant to the Postmaster General for Public Information, returning February 1970.[5] In 1970, he was the Republican nominee for lieutenant governor of South Carolina.[1] Henderson was elected secretary-treasurer of American Association of Advertising Agencies, "the most prestigious organization in its field" in 1971.[6]

In 1974, his life story to that point was described by a New York Times writer as a "slightly cracker-barrel rags-to-riches saga."[7]

He retired from the Henderson Agency in 1986 at the age of 65. Twenty years later, the headline "A South Carolina Agency Closes Its Doors" told about the end of what The New York Times called Henderson Advertising.[8]

A regional obituary noted that Henderson was "known for putting Greenville on the national advertising map" because it was "in 1980 ... the first ad agency outside of Chicago or New York to be named Advertising Agency of the Year by Advertising Age magazine."[1]

References

  1. 1 2 3 4 5 "James M. Henderson | Legacy of Leadership Profile". knowitall.org. 1999. Retrieved January 23, 2021.
  2. ↑ "Henderson Advertising". Advertising Age. September 15, 2003. Retrieved January 23, 2021.
  3. 1 2 Philip H. Dougherty (April 8, 1986). "Henderson Advertising is sold to eight executives". The New York Times.
  4. ↑ Philip H. Dougherty (November 1, 1983). "Fotomat looks". The New York Times.
  5. ↑ "Special Assistant". The New York Times. February 8, 1970.
  6. ↑ Philip H. Dougherty (May 14, 1971). "Advertising: First Woman Joins 4A's Board". The New York Times.
  7. ↑ Philip H. Dougherty (May 17, 1974). "Advertising: Bid by a 4-A Chief". The New York Times.
  8. ↑ Ken Belson (April 24, 2006). "A South Carolina Agency Closes Its Doors". The New York Times.


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