JAM Liner
JAM Liner Kamias Terminal
ParentJAC Liner
FoundedApril 17, 1968 (1968-04-17)
HeadquartersTagaytay Road, Pulong Santa Cruz, Santa Rosa, Laguna
LocaleSouthern Luzon
Service area
Service typeProvincial Operation
Hubs
  • Buendia
  • Cubao
President, CEODennise Trajano
Websitejamlinerbus.com

JAM Liner Inc. is a bus company that serves direct routes from Manila to provinces of Laguna, Batangas and Quezon. Dennise Trajano serves as JAM Liner's President and CEO as well as Philtranco Services Enterprises, Incorporated.[1][2][3]

Etymology

The name JAM Liner came from the first letter of its founders', Josefina Mercado and her husband, Artemio Mercado, first name and surname. Thus "J"osefina and "A"rtemio "M"ercado.[4]

History

JAM Liner logo before sold to JAC liner

JAM Liner was started on April 7, 1968, by Artemio Mercado and his wife, Josefina Mercado with only four buses. They initially served the Biñan, Laguna to Manila route.[4] By then, the Mercados expanded their bus transport business in Laguna. It came to the point that around 30 percent of the province's transportation services were theirs.

In 1990, they increased their bus network to the provinces of Quezon, Batangas, Camarines Sur, Albay and Sorsogon. They had grown their franchises to around 290 bus units.[5]

However, in 2000, the Jose “Pepito” Ch. Alvarez-led Penta Pacific Realty Corporation took over the management. Chavez integrated JAM Liner's operations with Philtranco Services Enterprises, Inc., a bus company that Penta Pacific also bought out in 1999.[6][7][8][9]

Despite the integration of these two bus companies, JAM Liner and Philtranco run by their own set of company structures, management and subsidiaries. JAM Liner is operated under JAM Group of Companies with their subsidiaries: JAM Liner, JAM Transit, Phil Tourister and First Charters and Tours Transport Corporation; while Philtranco Services Enterprises Inc. has its own subsidiaries: Philtranco, Phikargo, and Amihan Bus Lines.[10][11] The company was later headed by its president and CEO, Dennise Trajano.[1]

JAM Liner, along with Philtranco became innovative in their ticketing services with their ventures to VMoney, and Smart's Pinoy Travel.[12][13]

In 2013, The Dawn composed and perform their company theme song entitled "JAM Tayo" (Tagalog: Let's Jam).[2][14][15]

In 2015, JAM Liner had a joint venture with SM Investments Corporation in expanding their operations to Cebu. The joint venture formed the Metro Rapid Transit Service Inc. or known as "Cebu MyBus".[16] A bus rapid transit system with services within SM Seaside City, SM City Cebu, Mactan–Cebu International Airport, to key cities along Metro Cebu and vice versa.[17][18] It was JAM Liner's first expansion to Visayas and one of their biggest attempt in the region which is predominated by the country's largest, Yanson Group of Bus Companies.[19][20][21][22]

In 2016, JAM Liner along with QRS Logistics and University of the Philippines had their own basketball team for the PBA Developmental League as UP-QRS-JAM.[23][24] Majority of their team members are from UP Maroons who played for UAAP Basketball Games.[25] In March, JAM Liner along with their alliances Philtranco and FastCat unveiled their modernization program in aiming to link Luzon, Visayas and Mindanao. Accordingly, Philtranco and JAM Liner envisioned having a fleet of 1000 with FastCat as their partner in sea to expand their road network, nationwide.[26][27]

In 2021, JAC Liner acquired JAM Liner Inc. and JAM Transit to expand their route network.

Fleet

JAM Liner utilizes buses that are made from a local coach builder, Santarosa Motor Works Philippines. Under the management of JAC Liner Inc., the company acquired new Yutong and King Long buses.

  • Santarosa UD Trucks PKB212N
  • Santarosa Daewoo BS120S
  • Santarosa Daewoo BV115
  • Santarosa Daewoo BS106
  • Santarosa Daewoo BF106
  • Yutong ZK6107HA
  • Yutong ZK6119H2
  • King Long XMQ6112Y

Terminals

JAM Liner together with Lucena Lines (LLI) at JAC Liner Kamias Terminal

Destinations

Metro Manila

Provincial destinations

Former destinations

Subsidiaries

Their subsidiaries as of 2020:[4]

See also

Notes

  1. ↑ Under Laguna Trans subsidiary
  2. ↑ Under Phil Touristers Inc.
  3. ↑ Under Route 9: Cubao–Antipolo
  4. ↑ Under Route 29: PITX–General Mariano Alvarez

References

  1. 1 2 Lyf, Manual To (March 5, 2014). "Manual to Lyf: LakBayan: Via Philippines Joins Hands With Jam and Philtranco Bus Liners As Travel Partners". Manual to Lyf. Archived from the original on December 1, 2016. Retrieved November 30, 2016.
  2. 1 2 "The Dawn kakantahin ang theme song ng JAM Liner". philstar.com. Archived from the original on December 1, 2016. Retrieved November 30, 2016.
  3. ↑ "SM enters transportation scene with JAM Liner". motioncars.inquirer.net. Archived from the original on December 1, 2016. Retrieved November 30, 2016.
  4. 1 2 3 "JAM Liner Inc". jam.com.ph. Archived from the original on December 1, 2016. Retrieved November 30, 2016.
  5. ↑ "Provincial Bus Franchises 2015 – Open Data". data.gov.ph. Archived from the original on November 25, 2016. Retrieved November 30, 2016.
  6. ↑ "PENTA PACIFIC REALTY CORPORATION | Transportation Rental Services, Bus Lines, Transport | Senator Gil Puyat Avenue Corner Makati Avenue, Makati City, Metro Manila". www.yellow-pages.ph. Archived from the original on December 2, 2020. Retrieved November 30, 2016.
  7. ↑ "Penta Pacific Realty Corporation". BusinessList.ph. Archived from the original on December 1, 2016. Retrieved November 30, 2016.
  8. ↑ Flores, Wilson Lee. "Tycoons that 'Forbes' magazine missed on their list". philstar.com. Archived from the original on December 1, 2016. Retrieved November 30, 2016.
  9. ↑ "After logging in Palawan, billionaire wants to be governor". GMA News Online. Archived from the original on December 1, 2016. Retrieved November 30, 2016.
  10. ↑ "JAM Liner Inc". jam.com.ph. Archived from the original on December 1, 2016. Retrieved November 30, 2016.
  11. ↑ "Ride to better health with PhilTranco, FastCat and Jam Liner – Pinoy Parazzi". Pinoy Parazzi. September 8, 2014. Archived from the original on December 1, 2016. Retrieved November 30, 2016.
  12. ↑ "Bus companies Philtranco and Jam Liner to begin using VMoney TAPnPASS payments | Live Freely". www.vmoney.com. Archived from the original on November 18, 2016. Retrieved November 30, 2016.
  13. ↑ "PinoyTravel expands eTicketing with Philtranco and Jam Liner onboard". smart.com.ph. Archived from the original on December 1, 2016. Retrieved November 30, 2016.
  14. ↑ Jam Liner (February 28, 2013), JAM TAYO by The Dawn – Jam Liner Theme Song, archived from the original on December 9, 2017, retrieved November 30, 2016
  15. ↑ "THE DAWN". news.jam.com.ph. Archived from the original on December 1, 2016. Retrieved November 30, 2016.
  16. ↑ "SM enters transportation scene with JAM Liner | SM Investments". sminvestments.com. Archived from the original on May 1, 2017. Retrieved November 30, 2016.
  17. ↑ Mancelita, Ram. "Cebu myBus Guide: Fare, Routes, Bus Stations, Time, Updates – Sugbo.ph – Best Cebu Blog". Sugbo.ph – Best Cebu Blog. Archived from the original on November 30, 2016. Retrieved November 30, 2016.
  18. ↑ "MyBus Daily Schedule SM Cebu to Mactan Airport and vice versa". WE LOVE CEBU. May 22, 2016. Archived from the original on December 1, 2016. Retrieved November 30, 2016.
  19. ↑ "Cebu South Bus Terminal Bus Schedules – Cebu Provincial Government". Cebu Provincial Government. Archived from the original on November 22, 2016. Retrieved December 1, 2016.
  20. ↑ "Ceres Liner Bus Schedule Bacolod to Cebu vice Versa". Attract Tour. Archived from the original on December 1, 2016. Retrieved December 1, 2016.
  21. ↑ "Cebu South Bus Terminal Bus Schedules". pilipinas.org. Archived from the original on December 1, 2016. Retrieved December 1, 2016.
  22. ↑ "LTFRB suspending Ceres buses today". philstar.com. Archived from the original on December 1, 2016. Retrieved December 1, 2016.
  23. ↑ QRS. "PBA D-League Opening Day | QRS". qrs.com.ph. Archived from the original on December 1, 2016. Retrieved November 30, 2016.
  24. ↑ Redbragais (December 3, 2016). "pancit canton musings: PBA DEVELOPMENTAL LEAGUE 6th SEASON – 2016". pancit canton musings. Archived from the original on December 1, 2016. Retrieved November 30, 2016.
  25. ↑ Terrado, Reuben (January 14, 2016). "NU top scorer Gelo Alolino, UST main man Kevin Ferrer reinforce UP Maroons' D-League squad | D-League | SPIN.PH". Sports Interactive Network Philippines. Archived from the original on December 1, 2016. Retrieved November 30, 2016.
  26. ↑ "There's a lot of surprises that Fast Cat... – Filsec – Filipino Ship Enthusiast Coalition | Facebook". www.facebook.com. Archived from the original on December 2, 2020. Retrieved November 30, 2016.
  27. ↑ "JAM, Philtranco & FastCat: Connecting the Philippine Islands". news.jam.com.ph. Archived from the original on December 1, 2016. Retrieved November 30, 2016.
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