Hostess
Hostess Twinkies
Product typeSnack cakes
OwnerHostess Brands
CountryU.S.
Introduced1919 (1919)
MarketsNorth America Europe (United Kingdom)
Websitewww.hostesscakes.com

Hostess Cake, mostly known simply as Hostess, is a brand under which snack cakes are sold by Hostess Brands. The brand originated in 1919 when the first Hostess CupCake was sold. However, it is better-known as the brand under which Twinkies are sold, after that product appeared in 1930.

The brand was owned by the Continental Baking Company until 1995, when Continental was acquired by Interstate Bakeries Corporation. IBC became "Hostess Brands" in 2009 and began liquidating its assets in 2012 following a strike by the BCTGM union. The defunct business is now known as Old HB. In 2013, the cake business of Hostess Brands was sold to a "new" Hostess Brands owned by private equity firms Apollo Global Management and C. Dean Metropoulos and Company, and Hostess-branded products officially returned on July 15, 2013.[1]

Products and advertisements

In the 1970s and 1980s, Hostess frequently promoted its snack foods in whole page comic book advertisements in major publishers such as DC Comics, Marvel Comics, Harvey Comics, Archie Comics and Gold Key Comics.[2]

The format featured a complete one page comic strip story, drawn by one of the relevant publisher's artists such as Neal Adams for DC and Frank Miller for Marvel, where major characters from the publisher of the periodical solve a problem with Hostess Brands products. In the DC and Marvel ads, a superhero typically defeats a villain by distracting and/or bribing them with those products, although there is also a series of advertisements individually featuring the supervillains, The Joker and the Penguin, failing to do the same with their enemies. In the other publishers, their humor focus allowed more varied plots along the same theme. (This was parodied in Dexter's Laboratory, with the Captain America parody Major Glory from the "Justice Friends" sketch using "Justice Fruit Pies" to thwart his enemy.)

Mascots

The brand had several mascots, all anthropomorphicized versions of their products, most notably Twinkie the Kid, a Twinkie dressed like a wrangler.

Other mascots include:

Products

  • Big Wheels
  • Brownie Bites
  • CupCakes - chocolate with cream filling
  • Chocodile Twinkies - chocolate coated sponge cake with creamy filling
  • Ding Dongs - hockey puck-shaped chocolate cake with cream filling and chocolate glazing
  • Donettes - doughnuts
  • Fruit Pies - flaky pastry with flavored custard filling
  • Ho Hos - chocolate cake with cream swirl dipped in chocolate, based on the Swiss roll
  • Kazbars - layers of chocolate cake, crème, crunchy candy bits, and either caramel or chocolate fudge, coated in an exterior layer of more chocolate[3]
  • Mini Muffins
  • Sno Balls - covered with marshmallow frosting and coconut flakes
  • Suzy Q's - oblong sandwich of devil's food cake with white crème or banana-flavored filling
  • Twinkies - flagship product is a golden sponge cake with creamy filling
  • Tiger Tails
  • Zingers (originally sold under the Dolly Madison brand) - similar to a Twinkie with creamy filling with icing on top

See also

References

  1. ↑ Lapowski, Issie (July 15, 2013) Inside Hostess's 'Sweetest Comeback' Campaign Inc.. Retrieved April 25, 2015.
  2. ↑ "Hostess Cup Cakes". Grand Comics Database. Retrieved 24 June 2022.
  3. ↑ Pagán, Angela L. (February 24, 2023). "Hostess Is Making Its Comeback With a New Cake". The Takeout. Retrieved July 18, 2023.
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