HelloSociety
IndustryMarketing Communications
Number of locations
Santa Monica, CA, United States
Area served
Worldwide
Key people
Kyla Brennan
(CEO / Founder)
ParentThe New York Times Company
Websitewww.hellosociety.com

HelloSociety was a Santa Monica, CA-based social media marketing and technology firm that helped brands partner with influencers.[1] Kyla Brennan is its CEO and founder.[1]

The company was purchased by The New York Times Company in March 2016.[2][3]

History

HelloSociety started out as HelloInsights, an analytics ad measurement tool, and expanded to a whole suite.[1] The company was the first Pinterest marketing and analytics firm.[4] In 2015, the company expanded its network to include influencers on Instagram, Snapchat, YouTube, and other social media platforms.[2]

In March 2016, the New York Times Company bought HelloSociety for an undisclosed amount, and it was announced that the company would be integrated with the Times' internal social media agency, T Brand Studio.[2]

Products

HelloSociety’s product suite was made up of five parts: HelloInsights, HelloPartners, HelloBuzz, HelloCreative, and HelloManager.[1]

References

  1. 1 2 3 4 "Science Inc.-backed HelloInsights becomes HelloSociety, a Pinterest marketing agency for brands". Retrieved Oct 8, 2013.
  2. 1 2 3 "New York Times Buys HelloSociety, A Social Media Agency". labusinessjournal.com. 2016-03-11. Retrieved 2016-03-11.
  3. ↑ Ha, Anthony. "The New York Times acquires influencer marketing agency HelloSociety". TechCrunch. Retrieved 27 August 2016.
  4. ↑ "The New York Times Just Bought A Hot Marketing Company". Fortune. 11 March 2016. Retrieved 27 August 2016.
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