Green Tomato Cars
Industrytransportation / taxi service
Founded2006
FoundersJonny Goldstone
Tom Pakenham
Headquarters
London
,
England
ProductsMobile App
OwnerIntercede t/a Travelhire
Websitehttps://www.greentomatocars.com

Green Tomato Cars is a London-based taxi service that focuses on being environmentally friendly. Customers can order a taxi by phone, through the company's website, or by using a smartphone app, similar to Uber.[1][2][3] They were the first car service in London to operate the Toyota Prius as their flagship car, and the first to use the Toyota Mirai – a hydrogen fuel cell zero emissions vehicle.[4] As of 2019, Green Tomato Cars had a fleet of more than 600 Toyota Prius hybrids, and plug-in hybrid and zero emission executive cars.[5] Chauffeur specialist Travelhire acquired Green Tomato Cars from Transdev in February 2019.[6]

History

Green Tomato Cars was founded in 2006 by University of Cambridge lawyers Jonny Goldstone and Tom Pakenham. They started the business in West London with four cars.[7][8] The company grew after Sky UK became a corporate client and assisted with finance, allowing an additional ten cars.[9] In 2010, the company was purchased by Transdev, later known as Veolia Transdev.[5]

In 2012, the firm were asked by the London Organising Committee of the Olympic and Paralympic Games (LOCOG) to supplement the remaining empty spaces in their transportation sector.[9] In May 2014, the company expanded to Washington, D.C.,[10] and Paris.[11] They also started a franchise in Sydney in Australia. GT Cars.[12]

Goldstone returned to the business as Managing Director in 2017 following the departure of Julia Thomas after an internal reorganisation within Transdev.[8][13] In 2018, GTC planned to upgrade their taxi fleet to exclusively zero emissions and hybrid vehicles.[13]

Services and vehicles

The company offers booking through the web, over the phone, or via a smartphone app.[1][2][14]

Controversies

In 2009, Toyota globally recalled the Prius over concerns with the braking system, which caused financial problems for Green Tomato Cars. Toyota recalled over 180,000 Priuses out of 8 million worldwide to update the braking system software.[15]

In 2012, Green Tomato Cars agreed to a deal with a Chinese electric car manufacturer to deploy a fleet of 50 BYD e6 purely electric vehicles. The company pulled out of the deal two years later, saying that the organisations "mutually decided that we will not pursue this venture further". It was speculated this was because of a lack of compatible charging stations in London.[16][17]

References

  1. 1 2 "Green Tomato Cars on the App Store". App Store.
  2. 1 2 "Green Tomato Cars – Apps on Google Play". play.google.com.
  3. ↑ "Uber set to lose London licence". Money Saving Expert. 22 September 2017. Retrieved 5 April 2018.
  4. ↑ "London's First Hydrogen-fuelled Minicabs Take To The Streets – Hydrogen London". www.hydrogenlondon.org.
  5. 1 2 "Green Tomato Cars: Racing to stay ahead in a low-emission world". businessgreen.com. Retrieved 4 April 2018.
  6. ↑ "Transdev exits UK private hire market as Green Tomato Cars is sold to Travelhire". Professional Driver. 1 February 2019. Retrieved 17 December 2021.
  7. ↑ "Interview with Jonny Goldstone MD & Co-Founder of Green Tomato Cars". 15 January 2018.
  8. 1 2 "Green Tomato Cars' fleet to be 'exclusively zero emission or hybrid' by end of 2018". www.fleetnews.co.uk.
  9. 1 2 "How to crack the taxi trade? Go green - Features - LondonlovesBusiness.com". www.londonlovesbusiness.com.
  10. ↑ "What is ISO 14001:2015? – Environmental Management Certification – ASQ". asq.org.
  11. ↑ "greentomatocars, VTC green à Paris, installe ses ruches solidaires ! – Transdev".
  12. ↑ Patrick Dixon, Johan Gorecki (2010), Sustainagility: How Smart Innovation and Agile Companies will Help Protect our Future, Kogan Page Publishers, p. 76, ISBN 9780749460846
  13. 1 2 "Green Tomato Cars founder returns to London". 5 December 2017.
  14. ↑ "Cordic and greentomatocars collaboration bears fruit with Apple". Cambridge Network.
  15. ↑ "Toyota in global recall of Prius". BBC News. 9 February 2010.
  16. ↑ Bursa, Mark. "Green Tomato Cars pulls the plug on Chinese electric taxi deal". www.prodrivermags.com.
  17. ↑ Gibbs, Nick (17 February 2014). "Britain's largest electric taxi deal collapses". The Daily Telegraph. London.
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