Development

Production of the pilot episode was a collaboration between numerous companies and individuals in 1993. Welsh animation studio Aaargh! Animation Ltd was then created specifically for the purpose of making the 'Gogs' series as a result of the success of the initial pilot episode created by Deiniol Morris, Siôn Jones and Michael Mort.

(Later Aaargh Animation Ltd. went on to produce the animated segments of the 1997 film A Life Less Ordinary, and numerous commercials including ones for Levi jeans.^[3][4])

Welsh channel S4C originally commissioned the pilot episode of Gogs. This episode was originally only aired on Welsh television, and was funded mainly by S4C.

The pilot episode, originally entitled 'Y Cymro Cyntaf' ('The First Welshmen') was the brainchild of friends Siôn Jones and Deiniol Morris. The initial treatment centred around the idea of a group of cavemen discovering fire and then losing it immediately.

Early in the development stage, Deiniol enlisted fellow animator and Newport college alumni Michael Mort to join the project and the concept was then reworked to incorporate the classic family structure (which did not feature in the initial treatment). Mort introduced the dinosaur element to the show as an homage to classic Ray Harryhausen movies. Mort was also responsible for designing and building the characters, as well as storyboarding, co-directing and animating the pilot episode.

After the success of the pilot episode, Michael and Deiniol went on to form Aaargh! Animation to produce two more series of five minute episodes. Sion Jones continued to be involved as a script writer and set builder over the course of the production. Deiniol subsequently directed the half hour special Gogwana, which was to be the final installment of the Gogs.

After the Gogs TV show was cancelled, Aaargh! Animation was dissolved and Mort and Morris parted company. Deiniol Morris and Sion Jones did not subsequently pursue careers in the animation industry. Mort continued working in the field, directing many commercials and creating the character of Chuck Steel who went on to appear in a short film (Chuck Steel: Raging Balls of Steel Justice 2013) and a feature length movie (Chuck Steel: Night of the Trampires 2021).^[5]

Airings

The first series was initially brought to a minor Welsh audience by Meirion Davies of S4C in late 1993, complete with Welsh language titles and credits, and thereby less suitable for English language channels. Gogs sprung on to an international platform with the help of Colin Rose at the BBC, who had the show translated for an English-speaking audience and aired on BBC Two in the Christmas holidays of 1996. The Gogs did not use any language. This was a deliberate move by the creators of the show as it would make Gogs a better commercial prospect for prospective commissioners S4C by eliminating the costly need to translate and re-dub the voices and would also cut production costs by saving time in overdubbing and animating lip sync.^[4] After this, a second series, Gogs II, was produced and aired in 1997, and in 1998 the Gogwana 30-minute special and finale. The show also aired in the US as a segment on The Three Friends and Jerry on Fox Family in 1998

Later history and stalled film

Both series of Gogs and the Gogwana special were critically well received and garnered numerous awards. However, Gogwana would prove to be the last ever episode of the show. The high costs of producing claymation compared to the emerging sophistication of computer-generated animation (even one episode of Gogs took a very long time to produce with the small team, little resources and funding they had), and the prime time slot allocated to Gogs which would be better filled with "more conventional" sitcoms, ensured that Gogs was not commissioned for a third series or another special by the BBC. Steven Spielberg and his newly founded DreamWorks had recently attempted to retain the services of Nick Park, head of British studio Aardman Animations and creator of Wallace and Gromit, to make an animated caveman film; however Aardman "resisted being bought by Hollywood lock stock and barrel." Soon after, Spielberg saw the first episode of Gogs, which revolves around the consequences of the Gogs discovering fire for the first time; Spielberg was being impressed by it he offered Gogs creators AAArgh! work in the United States instead of Aardman. Morris and Mort met with Spielberg at his ranch and admitted they would be tempted by an offer to produce a theatrical Gogs with DreamWorks,^[6] although no deal was made and there were no further developments to the plan. DreamWorks later resumed their contract with Park and Aardman, resulting in the films Chicken Run and Flushed Away. In 2005, Aardman announced they were working with DreamWorks on an animated caveman comedy without AAArgh!; it was to be called Crood Awakening in which a clan chief is threatened by the arrival of a prehistoric genius who comes up with revolutionary new inventions like fire. Co-written by John Cleese it eventually became the 2013 film The Croods.^[7][8]

Gogs

• Gogas – The "grandfather figure" of the Gog family and elderly patriarch of the clan. Gogas is derived from two Welsh words 'go' and 'cas'. They translate into English as 'quite' and 'nasty': a quite accurate description of the sometimes maniacal grandfather. Gogas has a bald patch, white hair, and unkempt facial hair. He is completely senile, hot-headed, uncouth and crude, and wants to do things all his own way. His most prized possession is his club, and his solution to pretty much any problem is to bash it with it. Gogas is surprisingly one of the more physical of the group, often being the first to fight off giant bears and hungry dinosaurs with his club, although this is down to his craziness rather than bravery. At night, he snores like a wailing coyote. In the "Gogwana" special, Gogas is given a small backstory.
• Goglas – The "father figure" of the clan. From the Welsh language word 'goglais' which translates to 'tickle'. Goglas is the middle-aged son of the elderly "grandfather figure" Gogas. Goglas has a Neanderthal-like face, shoulder length dark hair, and a dark cropped beard. Goglas is a slobby and lazy lay-about, mostly concerned with idling around and living life his own way. Although he occasionally goes out hunting, he is often the first to run away from danger, and abandon his family in cowardly fashion and is not averse to leaving them behind in such situations. Goglas often fights with his teenage son Ogo and his bear-like wife Ogla who, despite often crudely fighting with him, also gives him somewhat unwanted affection.
• Ogla – The "mother figure" of the clan, and Goglas' mate. Ogla is derived from 'Oglau' and is the colloquial North Walian Welsh word for 'smell'. Enormous, bear-like and bossy, she is the matriarch of the family. None dare challenge her. Though at times disgusted and disliking of the rest of her family, she does care for them deep down, particularly her baby Gwj, when she is not kicking Gwj around. Ogla keeps her dark hair tied with bones.
• Ogo – The son and firstborn of Goglas and Ogla. Ogo is named after creators Siôn Jones and Deiniol Morris' history teacher during their schooldays. 'Ogo' being a shortened version of ogof, the Welsh word for 'cave'. Ogo is a teenager. Has a simian expression and has ginger hair which sometimes appears blonde. This is due to inconsistent film developing because the model itself has ginger hair. He is extremely slow and dim-witted, the dumbest of the clan, yet is constantly trying to impress and follow the orders of the others. He always fails however, and usually gets covered in mess or his teeth knocked out. Most of the rest of the time, all he does is pick his nose and eat it, or chases animals such as centipedes and eats them instead.
• Igi – The hippie and pacifist daughter, presumably a teenager like Ogo, although younger than Ogo. She has shoulder-length black hair which also covers her eyes. Igi is the smartest of all the Gogs, even something of a genius many millennia ahead of her time, drawing things such as scientific equations and blueprints of cars, planes and helicopters on rocks. She invents things such as a bird-costume and a hot-air balloon made out of a dinosaur's carcass in the half-hour special Gogwana. She is the quietest and least obscene member of the clan. However, also being the smallest and physically weakest, Igi is often victimized or misunderstood, or left behind when the rest are fleeing from danger. Her grandfather Gogas hits her over the head with a club when he sees her advanced drawings, although they give Gogas the idea to build a swing for baby Gwj, which subsequently has been mistakenly taken as some ceremonial building such as Stonehenge.
• Gwj – The infant and second son and lastborn of Goglas and Ogla. His name is derived from the nickname of co-originator Deiniol Morris' brother in law. It also has elements of the term of endearment "coochie coo" used for babies. He is cute at a first glance, but is actually very brave, tough and sneaky. Gwj is sometimes subjected to the same cartoonish violence as the others, and kicked off screen by the others when they cannot be doing with him, although Gwj is never injured and indeed seems the hardiest of the entire clan, laughing in the face of danger instead of running away from danger like the rest of them. What Gwj spends most of his time doing is crying and screaming (Composer Arwyn Davies sampled the screams and weaved them into the theme tune of the Gogs series), and the other Gogs have to desperately find ways to get him to stop. Besides that, he often defecates and gets into horrible messes a lot, and into very sticky situations (usually at the same time). Gwj often has snotty, horrible colds, and sometimes blows snot at the screen.

Cannibal tribe

Main antagonist of Gogwana.

• Cannibal pygmies
• Cannibal chieftain

Animals

Named episodes

• Fire – the English-language pilot, Fire, premiered on BBC2, 21 December 1996 at 8.50pm.
• Stone Circle
• Hunt
• Cave
• Earthquakes
• Inventions
• Trappers
• Illness
• Bear
• Gramps RIP
• Apes and Men
• Babysitting
• Snow
• Gogwana Special (1998 finale)^[4]

Critical

Based on 241 user ratings, Gogs has a weighted average vote of 7.5 out of 10 on the Internet Movie Database. Of the IMDB users who rated the show, 43.2% rated it 10 out of 10.^[9]

Awards