The G.I. Joe fallacy is the mistaken belief that mere awareness of a cognitive or social bias is sufficient to effectively counteract its influence. This fallacy derives its name from the animated television series G.I. Joe, which aired in the 1980s and concluded each episode with a public service announcement emphasizing the importance of knowledge by stating, "Now you know. And knowing is half the battle."[1][2]

References

  1. ↑ Ariella S. Kristal; Laurie R. Santos (2021). "G.I. Joe Phenomena: Understanding the Limits of Metacognitive Awareness on Debiasing" (Working paper). Harvard Business School. Retrieved 6 June 2023.
  2. ↑ "What scientific idea is ready for retirement?". Edge.org. 6 June 2023. Retrieved 6 June 2023.
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