Fashion Central
Type of businessPublic
Type of site
Online Magazine[1]
Available inEnglish
HeadquartersLahore, Punjab, Pakistan
Area servedWorld Wide
Founder(s)Shoaeb Shams and QuratulAin
Key peopleShoaeb Shams, QuratulAin, Khawaja Pervaiz Saeed
IndustryFashion and Lifestyle
ProductsFashion apparel and Lifestyle
URLhttp://www.fashioncentral.pk/
Launched2007

Fashion Central is an online fashion magazine based in Lahore, Pakistan covering events in Pakistani Fashion Industry.[2] The name Fashion Central comes from the idea of providing a central portal for all fashion-related affairs in Pakistan. The magazine won the PASHA ICT Award in 2010.[3]

History

Founded in 2007, Fashion Central was initially launched as an online E-commerce portal. After about 6 months the website was totally revamped and was reinvented as an online fashion[4] and lifestyle magazine.[5] In early 2011 the website added ecommerce as one of its services. The products being offered include apparel, perfumes, lifestyle items, and other fashion and lifestyle-related accessories. Delivery options are available for countries across the globe with multiple payment options. The products on sale[6] at FashionCentral are directly sourced from known designers.

Main categories

The main categories are Pakistani fashion designers,[7] models, stylists, photographers, fashion events,[8] trends and lifestyle. Subcategories include health, beauty, parenting, fashion accessories, food and home décor.[9] [10] [11]

References

  1. ↑ "Paki.biz". Paki.biz. Retrieved 2015-11-19.
  2. ↑ "Fashion Central". Facebook.com. Retrieved 2015-11-19.
  3. ↑ "P@SHA ICT Awards 2010 – Winners & Runners up | PASHA ICT Awards 2010". Archived from the original on August 23, 2011. Retrieved October 11, 2011.
  4. ↑ "Fashion Central moves into the world of International Fashion". PRLog. 2010-10-29. Retrieved 2015-11-19.
  5. ↑ "New fashion portal to promote local industry". thenews.com.pk. 2008-07-29. Retrieved 2015-11-19.
  6. ↑ "Online Shopping in Pakistan, Buy Women Clothing & Accessories - Fashion Central eShop". Shopping.fashioncentral.pk. Retrieved 2015-11-19.
  7. ↑ http://valuesdiary.com/famous-fashion-designers-pakistan/
  8. ↑ "Daily Times - Latest Pakistan News, World, Business, Sports, Lifestyle". www.dailytimes.com.pk. Archived from the original on November 3, 2011.
  9. ↑ Sibtain, Momina (2013-09-29). "Fashion Central hops on the multi-brand wagon - The Express Tribune". Tribune.com.pk. Retrieved 2015-11-19.
  10. ↑ "Multi-brand outlet launch stirs city fashion scene - Newspaper". Dawn.Com. 2013-09-29. Retrieved 2015-11-19.
  11. ↑ "Pretty Woman".
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