Fabula AI
TypePrivate
IndustryDeep learning
Founded20 April 2018 (2018-04-20)
Founders
Headquarters
London
ParentX Corp.
Websitewww.fabula.ai

Fabula AI was an artificial intelligence company founded in 2018. It focused on geometric deep learning, and used it to tackle the dissemination of 'fake news', tracking how content spread on social networks rather than focusing on the content itself. Founded by Michael Bronstein, Ernesto Schmitt, Federico Monti and Damon Mannion, Fabula was acquired by Twitter, Inc. in 2020, to help with their fight against misinformation.[1][2][3][4]

Early history

Fabula was co-founded on 20 April 2018 by Imperial College Professor Michael Bronstein, PhD student Federico Monti, entrepreneur Ernesto Schmitt and Damon Mannion.[5][6][4] Bronstein was chair in machine learning and pattern recognition at Imperial College, London at the time, while Monti was at the University of Lugano, Switzerland. Later that year, the company raised an undisclosed sum from various individual angel investors.[7]

The company was founded to solve the problem of online disinformation, or 'fake news' by looking at how it spreads on social networks rather than focusing on the content itself, as some other approaches take.[8][9] It achieved this through its use of patented algorithms that use the emergent field of "Geometric Deep Learning" to detect online disinformation, employing geometric graph deep learning to detect network manipulation.[10]

By February 2019, Fabula AI was "able to identify 93 per cent of ‘fake news’ within hours of dissemination". This 93% accuracy was achieved within a few hours of the news first appearing.[11][12]

Twitter acquisition

On 3 June 2019, Twitter announced its acquisition of Fabula AI for an undisclosed sum, likely to tackle disinformation it was receiving increasing political pressure for.[13][14][15][16][17][18]

"Our acquisition of Fabula builds on other investments we’ve made in machine learning, for example, Madbits in 2014, Whetlab in 2015 and Magic Pony in 2016. Fabula's team will be joining the Twitter Cortex team of ML engineers, data scientists, and researchers. Cortex is the central ML org at Twitter with the goal to advance machine learning inside & outside Twitter."

— Parag Agrawal, Twitter CTO.[19][20]

References

  1. ↑ Moon, Mariella (4 June 2018). "Twitter acquires AI startup to help it fight fake news Its technology has a 93 percent success rate in detecting fake news, according to 'TechCrunch.'". Engadget. Retrieved 8 June 2019.
  2. ↑ Sawers, Paul (3 June 2019). "Twitter acquires Fabula AI, a machine learning startup that helps spot fake news". Venturebeat. Retrieved 8 June 2019.
  3. ↑ Harb, Robbie (4 June 2019). "Twitter buys fake news-fighting startup Fabula AI". CityAM. Retrieved 8 June 2019.
  4. 1 2 REICHERT, CORINNE (3 June 2019). "Twitter buys startup to detect 'network manipulation' Fake news will be easier to spot with newly acquired Fabula AI". CNET. Retrieved 8 June 2019.
  5. ↑ Fuertes, Rechelle Ann (4 June 2018). "Twitter Acquires Startup Fabula AI to Strengthen Fight Against Fake News". The Australian Financial Review. Retrieved 8 June 2019.
  6. ↑ Smith, Paul (4 June 2018). "Twitter acquires startup to spot network manipulation". Hindustan Times. Retrieved 8 June 2019.
  7. ↑ Singh Chauhan, Pankaj (4 June 2019). "Fabula AI: Twitter acquires start-up to spot network manipulation". The Indian Wire. Retrieved 8 June 2019.
  8. ↑ Spangler, Todd (3 June 2019). "Twitter Buys Artificial-Intelligence Startup to Help Fight Spam, Fake News and Other Abuse". Variety. Retrieved 8 June 2019.
  9. ↑ "Twitter Buys London Start-Up Fabula AI". Silicon UK. 3 June 2019. Retrieved 8 June 2019.
  10. ↑ "Twitter's new 'Fabula' fake news finder hints at more anti-conservative bias". Washington Times. 3 June 2019. Retrieved 8 June 2019.
  11. ↑ Lomas, Natasha (6 February 2019). "Fabula AI is using social spread to spot 'fake news'". TechCrunch. Retrieved 8 June 2019.
  12. ↑ Puckett, Lily (3 June 2019). "Twitter buys tech start-up that claims to quickly spot fake news". The Independent. Retrieved 8 June 2019.
  13. ↑ Waters, Robin (7 June 2018). "These were the 10 biggest European tech stories this week". tech.eu. Retrieved 8 June 2019.
  14. ↑ "Twitter (TWTR) Acquires Fabula AI". Streetinsidert. 3 June 2019. Retrieved 8 June 2019.
  15. ↑ Cohen, David (3 June 2019). "Twitter Acquired Fabula AI to Continue Its Push Toward Platform Health The startup has been developing machine learning technology to help identify fake news". Adweek. Retrieved 8 June 2019.
  16. ↑ Dingan, Larry (3 June 2019). "Twitter acquires Fabula AI, aims to 'improve health of the conversation'". ZDnet. Retrieved 8 June 2019.
  17. ↑ Lomas, Natasha (3 June 2019). "Twitter bags deep learning talent behind London startup, Fabula AI". TechCrunch. Retrieved 8 June 2019.
  18. ↑ "Twitter acquires British AI startup to address fake news". Irish News. 3 June 2019. Retrieved 8 June 2019.
  19. ↑ "Twitter Inc.: Twitter acquires Fabula AI to strengthen its machine learning expertise". The Wall Street Transcript. 3 June 2019. Retrieved 8 June 2019.
  20. ↑ Spangler, Todd (7 June 2019). "Twitter buys AI startup to help fight spam, fake news and other abuse". The Star Online. Retrieved 8 June 2019.
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