"Enchule"
Single by Rauw Alejandro
from the album Afrodisíaco
LanguageSpanish
ReleasedSeptember 17, 2020 (2020-09-17)
Genre
Length3:05
Label
Songwriter(s)Raúl Alejandro Ocasio Ruiz "Rauw Alejandro"
Producer(s)
Rauw Alejandro singles chronology
"En Tu Cuerpo (Remix)"
(2020)		 "Enchule"
(2020)		 "La Nota"
(2020)
Music video
"Enchule" on YouTube

"Enchule" (Puerto Rican slang for "a romantic obsession") is a song recorded by Puerto Rican singer Rauw Alejandro for his debut studio album, Afrodisíaco (2020). It was written by Alejandro, while the production was handled by Mr. Naisgai and Eydren con el Ritmo. The song was released for digital download and streaming by Sony Music Latin and Duars Entertainment on September 17, 2020, as the third single from the album. A Spanish language pop song, it was noted by the media for being different with Alejandro's usual reggaeton aesthetic, and is a love song, in which he expresses the feelings of the person on the stage where he know he has fallen in love.

"Enchule" received positive reviews from music critics, who complimented the singer's vocals. The track was nominated for La Coreo Más Hot at the 2021 Premios Juventud. It was commercially successful in Spain, reaching the top 10 in the country and being certified platinum. An accompanying music video, released simultaneously with the song, was directed by Gustavo "Gus" Camacho. It depicts Alejandro traveling to different parts of the world in the search of love. He is shown dancing in Tokyo streets, in front of the Eiffel Tower, near the Egyptian pyramids, and up in the clouds. His choreography was praised by the critics and the video was nominated for Best Latin Video Choreography at the 2020 Latin Music Official Italian Awards.

Background and release

In January 2020, Rauw Alejandro revealed the titles of four of his upcoming songs, including "Enchule".[1] He explained that the song's title refers to "when you like something or someone to levels that only you think about it".[2] In February 2020, he announced that he was working on his debut studio album Afrodisíaco.[3] "Enchule" was released for digital download and streaming by Sony Music Latin and Duars Entertainment as the third single from Afrodisíaco on September 17, 2020.[4][5][6] It was included as the fifth track on the album, released November 13, 2020.[7] During an interview with Remezcla, he described the track as his "favorite song", stating that he "enjoyed this one so much".[8]

Music and lyrics

Musically, "Enchule", which was noted by the media for being different with Alejandro's usual reggaeton aesthetic, is a Spanish language pop song,[9][10] with elements of R&B and trap.[11] It was written by Alejandro and produced by Mr. Naisgai and Eydren con el Ritmo.[12] The track runs for a total of three minutes and five seconds.[4] Lyrically, "Enchule" is a love song, in which Alejandro expresses the feelings of the person on the stage where he know he has fallen in love. The word "Enchule" is a Puerto Rican slang for a romantic obsession.[5][8]

Reception

Critical

Upon release, "Enchule" was met with positive reviews from music critics. Remezcla's Lucas Villa called Alejandro's voice "hypnotic" and described the song as "alluring". In 2022, Ernesto Lechner from Rolling Stone ranked the track as Alejandro's 12th-best song.[9]

The track was nominated for La Coreo Más Hot at the 2021 Premios Juventud.[13]

Commercial

In Spain, "Enchule" debuted at number 43 on September 27, 2020. It subsequently peaked at number 10 on the chart issue dated November 1, 2020, becoming Alejandro's fifth top 10 hit in the country.[14] The track was later certified platinum by the Productores de Música de España (PROMUSICAE), for track-equivalent sales of over 40,000 units in the country.[15] In Latin America, the song experienced moderate chart success. It peaked at number 4 in Dominican Republic,[16] number 21 in Paraguay,[17] number 47 in Peru,[18] and number 66 in Argentina.[19] The song was also certified double platinum by the Asociación Mexicana de Productores de Fonogramas y Videogramas (AMPROFON), for track-equivalent sales of over 120,000 units in Mexico.[20]

Promotion

Music video

A screenshot from the music video, depicting Alejandro and his dancers dancing in front of the Egyptian pyramids.

An accompanying music video was released simultaneously with the song. The visual was directed by Venezuelan director Gustavo "Gus" Camacho,[8] who had also directed the videos for Alejandro's previous singles "Fantasías",[21] "Fantasías (Remix)",[22] "Elegí",[23] "Tattoo (Remix)",[24] and "Elegí (Remix)".[25] It depicts Alejandro traveling to different parts of the world in the search of love. He is shown dancing in Tokyo streets, in front of the Eiffel Tower, near the Egyptian pyramids, and up in the clouds. Remezcla's Lucas Villa gave the "dance-heavy" video a positive review, calling it "cute", while labeling Alejandro "a straight choreo killer".[8] Happy FM staff described the video as "incredible",[26] while MTV News staff called it "magical".[27] The visual was nominated for Best Latin Video Choreography at the 2020 Latin Music Official Italian Awards.[28]

Live performances

"Enchule" was included on the set lists for Alejandro's the Rauw Alejandro World Tour and the Vice Versa Tour.[29][30]

Track listing

Digital download / streaming[4]
No.TitleLength
1."Enchule"3:05

Credits and personnel

Credits adapted from Tidal.[12]

Charts

Certifications

Certifications and sales for "Enchule"
Region CertificationCertified units/sales
Colombia[33] 2× Platinum  
Mexico (AMPROFON)[20] 2× Platinum 120,000‡
Spain (PROMUSICAE)[15] Platinum 40,000‡
Streaming
Central America (CFC)[34] Platinum 7,000,000†

‡ Sales+streaming figures based on certification alone.
† Streaming-only figures based on certification alone.

Release history

Release dates and formats for "Enchule"
Region Date Format Label Ref(s)
Various September 17, 2020
[4]
Latin America September 18, 2020 Contemporary hit radio [35]
Italy October 23, 2020 [36]

References

  1. ↑ Rauw Alejandro [@rauwalejandro] (January 17, 2020). "Next songs coming up!! Tattoo, Ponte Pa Mi ft......, Enchule, Algo Magico 🤐🤐🤐🤐" (Tweet). Archived from the original on January 26, 2023. Retrieved January 26, 2023 – via Twitter.
  2. ↑ Rauw Alejandro [@rauwalejandro] (September 22, 2020). "'Enchule' es cuando te gusta algo o alguien a niveles que solo piensas en eso" (Tweet). Archived from the original on January 26, 2023. Retrieved January 26, 2023 – via Twitter.
  3. ↑ "Rauw Alejandro anticipa su segundo disco con un nuevo single romántico: 'Tattoo'". Billboard Argentina (in Spanish). February 13, 2020. Archived from the original on September 13, 2022. Retrieved September 13, 2022.
  4. 1 2 3 4 "Enchule - Single by Rauw Alejandro". Apple Music (global). Archived from the original on January 26, 2023. Retrieved January 26, 2023.
  5. 1 2 "El puertorriqueño Rauw Alejandro lanza su nueva canción, 'Enchule'". La Vanguardia (in Spanish). September 17, 2020. Archived from the original on January 26, 2023. Retrieved January 26, 2023.
  6. ↑ Inzunza, Francisco (September 22, 2020). "Rauw Alejandro lanza 'Enchule', tercer sencillo de su álbum 'Afrodisíaco'". El Debate (in Spanish). Archived from the original on January 27, 2023. Retrieved January 27, 2023.
  7. ↑ "Afrodisíaco by Rauw Alejandro". Apple Music (global). Archived from the original on September 2, 2022. Retrieved September 2, 2022.
  8. 1 2 3 4 Villa, Lucas (September 18, 2020). "Rauw Alejandro Debuts His Dance-Heavy 'Enchule' Music Video". Remezcla. Archived from the original on January 26, 2023. Retrieved January 26, 2023.
  9. 1 2 Lechner, Ernesto (November 8, 2022). "The 50 Best Rauw Alejandro Songs". Rolling Stone. Archived from the original on November 8, 2022. Retrieved November 11, 2022.
  10. ↑ "Enchule MP3 Song Download by Rauw Alejandro". Gaana. Archived from the original on January 27, 2023. Retrieved January 27, 2023.
  11. ↑ Jurek, Thom. "Afrodisíaco Review by Thom Jurek". AllMusic. Archived from the original on March 3, 2023. Retrieved March 3, 2023.
  12. 1 2 "Enchule / Rauw Alejandro". Tidal. Retrieved August 14, 2022.
  13. ↑ "Camilo & Karol G Lead 2021 Premios Juventud Nominations: Full List". Billboard. August 14, 2020. Archived from the original on November 11, 2021. Retrieved August 15, 2020.
  14. 1 2 "Rauw Alejandro – Enchule" Canciones Top 50. Retrieved January 26, 2023.
  15. 1 2 "Spanish single certifications – Rauw Alejandro – Enchule". El portal de Música. Productores de Música de España. Retrieved January 26, 2023.
  16. 1 2 "Top 20 General – República Dominicana – Del 19 al 25 de Octubre, 2020" (in Spanish). Monitor Latino. Archived from the original on January 29, 2023. Retrieved January 29, 2023.
  17. 1 2 "Noviembre - Top #100 de canciones de SGP" (in Spanish). SGP. Archived from the original on January 23, 2023. Retrieved January 23, 2023.
  18. 1 2 "Perú BMAT Total Streams - Semana 29" (PDF) (in Spanish). UNIMPRO. Archived (PDF) from the original on September 29, 2021. Retrieved September 29, 2021.
  19. 1 2 "Rauw Alejandro – Chart History (Argentina Hot 100)" Billboard Argentina Hot 100 Singles for Rauw Alejandro. Retrieved January 26, 2023.
  20. 1 2 "Certificaciones" (in Spanish). Asociación Mexicana de Productores de Fonogramas y Videogramas. Retrieved May 30, 2023. Type Rauw Alejandro in the box under the ARTISTA column heading and Enchule in the box under the TÍTULO column heading.
  21. ↑ "Rauw Alejandro y Farruko comparten sus Fantasías". Primera Hora (in Spanish). August 30, 2019. Archived from the original on November 14, 2022. Retrieved November 14, 2022.
  22. ↑ Roiz, Jessica (March 6, 2020). "Latin Remix of the Week: Rauw Alejandro's 'Fantasias' With Anuel AA, Natti Natasha, Farruko & Lunay". Billboard. Archived from the original on November 6, 2022. Retrieved November 5, 2022.
  23. ↑ "Así suena la nueva canción de Rauw Alejandro, Lenmy Tavárez, Dalex y Dimelo Flow" (in Spanish). Oxigeno Fm. March 29, 2020. Archived from the original on January 24, 2023. Retrieved January 24, 2023.
  24. ↑ "Camilo y Rauw Alejandro se pasean en triciclo por Miami en el remix de 'Tattoo'". Europa FM. July 10, 2020. Archived from the original on October 23, 2022. Retrieved October 23, 2022.
  25. ↑ "Rauw Alejandro estrena nuevo remix de su éxito 'Elegí' junto a Dalex y Lenny Tavarez". El Comercio (in Spanish). August 29, 2020. Archived from the original on January 24, 2023. Retrieved January 24, 2023.
  26. ↑ "Rauw Alejandro: Estas son sus mejores colaboraciones hasta el momento" (in Spanish). Happy FM. March 14, 2021. Archived from the original on January 17, 2023. Retrieved January 17, 2023.
  27. ↑ "How Rauw Alejandro Blends R&B And Reggaetón As An 'Afrodisíaco'". MTV News. November 19, 2020. Archived from the original on January 31, 2023. Retrieved January 31, 2023.
  28. ↑ "Latin Music Official Italian Awards 2020". Latin Music Official Italian Awards. Archived from the original on January 11, 2021. Retrieved December 17, 2021.
  29. ↑ Ortiz, Jorge J. Muñiz (October 22, 2021). "Rauw Alejandro da primer gran concierto en Puerto Rico como parte de su gira" (in Spanish). Swissinfo. Archived from the original on January 24, 2023. Retrieved January 24, 2023.
  30. ↑ "Rauw Alejandro se sube a las nubes con su 'Vice Versa Tour' en Fuengirola". Revista Lugar de Encuentro (in Spanish). June 11, 2022. Archived from the original on August 15, 2022. Retrieved August 15, 2022.
  31. ↑ "Rauw Alejandro Chart History (Billboard Global Excl. US)". Billboard. Archived from the original on January 24, 2023. Retrieved January 23, 2023.
  32. ↑ "Top 20 Urbano – Paraguay – Del 23 al 29 de Noviembre, 2020" (in Spanish). Monitor Latino. Archived from the original on January 29, 2023. Retrieved January 29, 2023.
  33. ↑ "Rauw Alejandro receiving certifications in Colombia". Sony Music Latin. February 27, 2022. Retrieved February 1, 2023.
  34. ↑ "Certificaciones" (in Spanish). Certificación Fonográfica Centroamericana. Retrieved May 7, 2022.
  35. ↑ "'Enchule' Rauw Alejandro - Duars Entertainment/Sony Music" (in Spanish). Monitor Latino. Archived from the original on January 31, 2023. Retrieved January 31, 2023.
  36. ↑ "Radio Date" (in Italian). EarOne. Archived from the original on August 15, 2022. Retrieved August 15, 2022.
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