Emami Group
TypePublic
IndustryConglomerate
Founded1974 (1974)
Founder
HeadquartersKolkata, West Bengal, India
Key people
  • Radhe Shyam Agarwal
  • Radhe Shyam Goenka
Products
RevenueIncrease ₹34,000 crore (US$4.3 billion) (2023)[1]
Number of employees
25,000+ (2020)[1]
Websitewww.emamigroup.com

Emami Group is an Indian multinational conglomerate headquartered in Kolkata. The company caters to a number of niche categories in the personal care and healthcare segments.

The company's products are sold across 60+ nations and are available in 4.5 million retail outlets across India. The company has seven manufacturing units across India and one overseas unit. Among its prominent brands is antiseptic cream named BoroPlus. The company's skin care division generated an overall revenue of ₹2,655 crores in the financial year 2019–20 with an annual profit of ₹639 crores.[2] The total group revenue of the company stands at ₹20,000 crores.

History

The inception of Emami Group took place way back in mid-seventies, in West Bengal, when two childhood friends, R.S. Agarwal and R.S. Goenka left their corporate jobs with the Birla Group to set up Kemco Chemicals, a cosmetic manufacturing unit in Kolkata, in 1974.[3] In 1978, it acquired the agri-product company Himani.[4]

The company reported significant growth in modern trade and e-commerce revenues during the COVID-19 pandemic.[5] It also re-launched Navratna Cool Talc and Zandu Pancharishta with a different formulation, packaging and communication. Emami also forayed into the hand sanitizer category as the demand for hand sanitizers shot up due to the coronavirus crisis.[6][7][8]

Products

The company's brands include Navratna, BoroPlus, Zandu, Mentho Plus, Kesh King, Fair and Handsome.[9] The company is a major player in fairness cream products for men.[10]

Emami's brands:[11]

Category Size Emami's Market share
Navratna ₹1026 cr 66.4%
Boro Plus ₹645 cr 74.1%
Zandu & Mentho Plus Balms ₹1262 cr 54.9%
Kesh King ₹991 cr 26.6%
Fair And Handsome ₹401 cr 65.3%

In 2008, Emami acquired Zandu Pharmaceutical for ₹730 crores. The company merged Zandu FMCG into Emami and raised ₹310 crores through QIP. The company became debt free within 2 years of the Zandu deal. The company's health products unit offers tonics for colds and coughs as well as nutraceuticals.[12]

It forayed into men's deodorant market by launching HE brand of deodorants. Hrithik Roshan was appointed as brand ambassador for HE brand.[13] The company acquired Splash Corporation for ₹200 crore.[14] A German personal care brand Creme 21 was acquired by Emami for ₹100 crores in February 2019.[15] In March 2022, Emami acquired the Dermicool brand from the UK-headquartered company, Reckitt for ₹432 crores (£43 million).[16]

Shareholding pattern

Shareholders (as on 31 March 2021) Shareholding
Promoter and promoter group 53.85%
Institutions 36.91%
Non Institutions 9.24%
Total 100%

Controversies

Fair and Handsome

In 2007, the company attracted controversy with an advertisement for its skin whitening cream for men, Fair and Handsome. Emami and the star of the campaign, Shahrukh Khan, were accused of perpetuating racism.[10]

In July 2013, WOW a Chennai-based NGO launched a campaign against Emami asking them to remove the Fair and Handsome advertisement starring Khan, saying that it is discriminating against people on the basis of skin color.[17][18] The campaign has been supported by celebrities like Nandita Das[19] Tannishta Chatterjee. More than 22,000 people have signed an online petition launched by them.[20]

Hospital fire

In the early morning of 9 December 2011, an AMRI Hospital in south Kolkata's Dhakuria district erupted in fire, leading to the deaths of 92 people – mostly critically ill patients, many of them suffocating in their sleep.[21] The following day, the license for the hospital was canceled, and the Chief Minister of West Bengal ordered a judicial inquiry into the incident.[22] Allegedly, the fire was triggered by flammable chemicals that were stored at the site.[22][23] Rescue efforts were hampered by the narrowness and congestion of the road leading to the hospital,[22] and the allegations that all of the windows and doors were locked[22] and that the fire alarms and sprinklers installed at the hospital did not work during the fire.[23]

Seven members of the hospital's board were arrested the same day, and were remanded to police custody until 20 December by the court of the Chief Judicial Magistrate in Alipore.[22] Among the seven arrested were Agarwal and Goenka, founders of Emami and directors of the hospital chain, who were charged with negligently causing the deaths.[22] Ultimately a total of 16 people stood accused in the courts in July 2016, including the board members and several directors of the hospital.[21] Amongst the charges were culpable homicide not amounting to murder under section 304 of the Indian Penal Code, which carries a maximum sentence of 10 years' imprisonment in cases where the criminal actions are undertaken knowingly but without the intention to cause death.[21] Additional charges were laid under Section 308 (attempt to commit culpable homicide) and Section 38 (effect caused partly by act and partly by omission).[21]

The fire was recorded as the largest hospital tragedy in India at the time.[23]

Sporting affiliation

References

  1. 1 2 3 "Emami: Revenue 2023".
  2. ↑ "Company's Annual Report 2019-20" (PDF).
  3. ↑ "The journey - Emami Ltd". www.emamiltd.in. Retrieved 7 June 2021.
  4. ↑ "40 Years Ago... And now: Connecting with the mass consumer". Business Standard. Retrieved 16 October 2023.
  5. ↑ "Company's Annual report 2019-20" (PDF).
  6. ↑ Mukherjee, Writankar (18 June 2020). "Emami enters soap, hand wash categories under Boroplus". The Economic Times. Retrieved 18 June 2020.
  7. ↑ "BoroPlus fame Emami debuts in hand sanitizer category as demand shoots due to coronavirus". The Financial Express. 16 April 2020. Retrieved 18 June 2020.
  8. ↑ "Emami Boroplus forays into personal hygiene space". afaqs!. 18 June 2020. Retrieved 18 June 2020.
  9. ↑ "Company's Annual report 2019-20" (PDF).
  10. 1 2 India's hue and cry over paler skin, The Daily Telegraph, 1 July 2007
  11. ↑ "Company's Annual report 2019-20" (PDF).
  12. ↑ Golikeri, Priyanka (24 May 2008). "Nutraceuticals make it to the grocery shopping list". DNA MONEY. Archived from the original on 19 September 2010. Retrieved 19 January 2010.
  13. ↑ "Emami enters deodorant market".
  14. ↑ "Emami to acquire Philippines based Splash Corp". Sharekhan. 11 October 2013. Retrieved 9 November 2015.
  15. ↑ "Emami acquires German brand Creme 21 for Rs 100 crore". Medical Dialogues. 2 February 2019. Retrieved 2 February 2019.
  16. ↑ "Emami acquires Dermicool brand from Reckitt". EasternEye. 28 March 2022. Retrieved 28 March 2022.
  17. ↑ , DNA, 31 July 2013
  18. ↑ The Atlantic, 5 August 2013
  19. ↑ , The Guardian, 14 August 2013
  20. ↑ , Business Standard, 14 November 2013
  21. 1 2 3 4 "AMRI Hospital tragedy: Kolkata court frames charges". Indian Express. Indo-Asian News Service. 1 July 2016. Retrieved 29 August 2016.
  22. 1 2 3 4 5 6 NDTV Correspondent (10 December 2011). "Kolkata hospital fire: Mamata Banerjee orders judicial inquiry". NDTV. NDTV Convergence Limited. Retrieved 29 August 2016.
  23. 1 2 3 , Economic Times, 10 December 2011
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