Eitan Muller (Hebrew: איתן מילר; Israel) is an Israeli professor of marketing at Stern School of Business at New York University and Arison School of Business at Reichman University.^[2] Muller's research focuses on diffusion of innovation, new products and tech, and monetization and pricing.^[3]

Career

Muller received his BSc in mathematics with distinction from the Technion - Israel Institute of Technology, then his MBA in marketing with distinction from Kellogg Graduate School of Management, Northwestern University. He completed his PhD in managerial economics from Kellogg Graduate School of Management at Northwestern University through its department of managerial economics and decision sciences.^[4] Muller received his first academic position as an assistant professor at the University of Pennsylvania Economics Department. Since then, he has held positions at the Hebrew University of Jerusalem, Tel Aviv University, and New York University. He has held visiting positions at University of Pennsylvania, Southern Methodist University, Northwestern University, University of British Columbia, University of Texas, and the University of Cyprus.^[5] In 2011 he moved to Arison School of Business at the Reichman University,^[6]

Muller has held roles including subject-matter expert at PricewaterhouseCoopers and IBM Business Consulting (1994–2005); board member and chair of the audit committee, Israel Discount Bank (1992–2002); board of directors, Oxygen and Argon Works (1986–2015); board of directors and member of the audit committee, Trendline Ltd. (1997–2002); board of governors, Tel Aviv University (1992–1994); and associate dean, faculty of management, Tel Aviv University (1994–1995).^[7][8]

Research

Muller's research focuses on new product growth, innovation,^[9][10][11] and new product pricing.^[12][13] he has published three books on new product growth and innovation.^[14][15][16]

Muller has served as vice president of publication, European Marketing Academy (2017–2020),^[17] editor-in-chief, International Journal of Research in Marketing (2012–2015),^[18] and associate editor, Management Science (1990–2001). Muller has held editorial review board positions for the following publications: Technological Forecasting and Social Change (2003–2008), Marketing Science (1986–2002), Journal of Marketing (2003–2018), Journal of Marketing Research (1994–2020),^[19] and International Journal of Research in Marketing (2019–current).^[20]

Published works

Muller has more than 100 publications that have been cited over 24,000 times, with an h-index of 55.^[21][22]

Awards and recognitions

Muller has been a recipient of several industry and academic awards for his research, publications, and academic contributions which include among the rest the European Marketing Academy International Journal of Research in Marketing, Best Paper Award (2020),^[23] Provost Award for Faculty Research Excellence, Reichman University (2020),^[24] Distinguished Marketing Scholar Award of the European Marketing Academy (EMAC) (2019),^[25][26] Emerald Citation of Excellence Award (2016), European Marketing Academy International Journal of Research in Marketing Best Paper Award – finalist (2007 & 2010),^[27] European Marketing Academy International Journal of Research in Marketing Best Paper Award (1995).

External links

• Eitan Muller Website
• Prof. Eitan Muller in Reichman University Website
• Prof. Eitan Muller in New York University Website
• Prof. Eitan Muller in Tel Aviv University Website
• Eitan Muller publications indexed by Google Scholar
• Publications by Eitan Muller at ResearchGate

References