Bauer’s Sport Shop

In February 1920, Bauer rented space in Bob Newton's Gun Shop, set up a workbench, and opened Eddie Bauer’s Tennis Shop, where he sold and strung tennis rackets. Seven months later, around Labor Day, he put up a sign on his bench, "Eddie Bauer has gone hunting. Back February 1st."^[2]: 22 That practice of spending a significant portion of the year in the backcountry became a hallmark of Bauer's operation when his business expanded enough to support his own space and he shifted its primary focus to outfitting outdoorsmen. While unconventional, it gave him the opportunity to develop and test the products that established his reputation as an outfitter for expeditions all over the world.

His backcountry experience was also a key component in his offering an unconditional guarantee on everything he sold. As an outdoorsman, Bauer understood that in the wilderness, clothing and gear was vital. His groundbreaking development of the Skyliner, the first down jacket patented in America (U.S. Patent D119,122; 1940), came as the result of his suffering nearly fatal hypothermia on a winter fishing trip in 1935. In his words, "There can be no compromising quality when lives depend on performance."^[2]: 104

With the development of down-insulated garments and sleeping bags, Bauer's expedition outfitting operation grew substantially. Designed and constructed in Seattle, the products were field-tested both in the mountains of the Pacific Northwest and in cold-storage lockers in downtown Seattle to ensure they would stand up to their unconditional guarantee, and to the company's claim, "Built for service you’ll never require."^[3]

World War II production

Six months after the bombing of Pearl Harbor on December 7, 1941, the Japanese attacked the Aleutian Islands, establishing garrisons on two of the islands, Attu and Kiska. This set in motion the year-long Aleutian Islands Campaign to remove the invaders from the Alaska Territory.

In October 1941, Bauer was granted his second and third design patents for quilted down apparel—a down parka (U.S. Patent D130,167) and pants (U.S. Patent D130,166) that created a cold-weather suit he intended for Alaskan bush pilots and others who spent significant time in severe weather. In the early days of the Aleutian Campaign, some of the American pilots were buying this cold weather suit, and early in 1943 the U.S. Army Air Forces contacted Bauer, asking him to design a "cold weather buoyancy flight suit" for them.^[2]: 43

At Wright Field in Dayton, Ohio, Bauer designed the down-insulated B-9 Parka and A-8 Flight Pants. During the course of the war, Bauer manufactured approximately 50,000 of these suits. He also made 200,000 down sleeping bags for the military as part of the war effort.^{[2]: 42–43}

Expedition outfitting

The 1950s have been called the Golden Age of Himalayan Mountaineering, as twelve of the world's fourteen 8000-meter peaks were first summited in that decade, with the first being Annapurna in 1950.^[4] In 1953, a team of seven Americans and one British climber was attempting the first ascent of K2, the world's second highest peak. Three of the Americans were from Seattle, and they came to Bauer to ask if he could create a down-insulated parka for them.^[2]: 59

Bauer and his team built the Kara Koram Parka, named for the mountain range where K2 is located. In a letter to Bauer's partner, William F. Niemi, dated January 18, 1953, expedition leader Charles Snead Houston called it, "the finest article of cold weather, high altitude equipment I have ever seen".^[5]

While unsuccessful in reaching the summit, the Third American Karakoram Expedition is widely admired for their heroic efforts to work together in surviving under catastrophic conditions. Their reputation, and enthusiastic endorsement of Bauer's parka, sealed Bauer's reputation as an expedition outfitter, and led to his down-insulated gear being used on many historic expeditions, including first ascents of Gasherbrum I (1958), Masherbrum (1960),^[2]: 77 and Antarctica's Vinson Massif (1966),^[6] as well as the first American ascent of Mount Everest (1963)^[7]

Wanapum Kennels

As an outdoorsman, Bauer had worked with many breeds of field dogs until 1930, when he purchased a young Labrador retriever in British Columbia. He was so impressed by the dog's strength, stamina, and intelligence that he never owned another breed of field dog again. In 1960, he formed Wanapum Kennels to breed and raise champion field trial Labradors. His first dog of note was Dart of Netley Creek, who whelped several champions.^{[2]: 86–87} The most famous of these was Wanapum Dart's Dandy, who became the first American Labrador retriever to be a Triple Crown national champion, and was inducted into the Retriever Hall of Fame.^[8]