Don Watts
Born1956 or 1957 (age 66–67)[1]
OccupationEntrepreneur

Don Watts (born 1956) is an American farmer, entrepreneur, and philanthropist. He is the former CEO of Watts Brothers Farms and Frozen Foods in Kennewick, Washington which was later acquired by Conagra Foods, the owner of Zephyr Ridge Vineyard, and the founder of Swiftwater Cellars, a winery in Suncadia, Washington.

Watts and his wife, Lori, are the namesake of the pediatric center in Providence Health & Services' facility in Richland, Washington. Watts also served as a member of Governor Christine Gregoire's advisory council for Eastern Washington.

Early life

Watts was born to an auto mechanic[2] in Ketchikan, Alaska,[3] and grew up "humbly" in Tri-Cities, Washington, where he spent his summers as a farmworker.[2] One year, after working on an irrigation system on a farm, Watts' boss challenged him to get into the potato farming business.[2] In the 1970s, Watts followed the advice and purchased a plot of land in Burbank, Washington, and focused his business on vertical integration where he saw opportunities in profits around packaging and selling produce to other businesses,[2] becoming a primary potato supplier to McDonald's.[4]

Watts Brothers Farms

In 1977,[5] Watts and his brother, Doug, founded Watts Brothers Farms in Kennewick.[6] In 2001, Doug sold his stake to Don out of growing concerns for the risks and significant debt the company held.[2] By 2007,[1] Conagra foods was the farms' largest customer, purchasing 18%[2] of the company's $100 million in annual production.[7] To reduce risk,[2] Watts requested Conagra cut their purchasing down to 15%, which led Conagra to instead acquire the 20,000 acre farm and the entirety of its operations, including an organic dairy facility.[2][7][8]

Zephyr Ridge Vineyard

In 1994, Watts planted a 300-acre vineyard in Horse Heaven Hills AVA, 30 miles south of Prosser, Washington.[9][10] The vineyard supplies grapes to several wineries in Washington,[11] including for two award-winning wines.[12][13][14] The vineyard is jointly owned by Watts and Hogue Ranch,[15] an award-winning winery,[16] and was developed by Wade Wolfe,[15][14] who helped shape Washington's wine industry.[17]

Swiftwater Cellars

In 2007, Watts founded Swiftwater Cellars in Suncadia Resort, near Roslyn and Cle Elum, Washington. The winery opened in 2010.[18] The winery overlooks one of the resort's golf courses, Rope Rider, and hosts its pro shop. The winery's 41,000 square foot property also features a restaurant, Hoist House, and an outdoor concert venue that seats 2,500.[9][19][11] The band Lonestar has played at the venue.[20]

There is also a boutique, which is run by Watts' wife, Lori, and a family friend.[1]

Swiftwater Cellars has won several awards for its wines.[21] Parade named the winery in one of its 55 best honeymoon destinations in 2021.[22]

In 2017, Watts opened a second location in Bellevue, Washington,[23] but it was forced to close in 2020 due to the COVID-19 pandemic.[24]

Personal life

Watts married his wife, Lori, at age 17. As of September 2010, they had two sons and one grandchild.[20]

In 2007, Watts was selected by Governor Christine Gregoire to serve on Eastern Washington's advisory council.[25]

In 2008, Watts and his wife made a multi-million dollar donation to the Kadlec Foundation to build a new pediatric center in the Kadlec Regional Medical Center in Richland, Washington.[26]

References

  1. 1 2 3 "Swiftwater Cellars: Marvel In The Cascades". www.washingtontastingroom.com. Retrieved 2022-11-03.
  2. 1 2 3 4 5 6 7 8 Gilblom, Kelly (March 21, 2010). "JA Laureate: Don Watts". www.bizjournals.com. Retrieved 2022-11-03.
  3. ↑ "CLOID ELMER WATTS Obituary (2016) Tri-City Herald". Legacy.com. Retrieved 2022-11-03.
  4. ↑ "Two New Jacobsen Hardy Treats in the Northwest - Cybergolf". golfnewsstoriesonline.com. Retrieved 2022-11-03.
  5. ↑ "Swiftwater Cellars Announces Grand Opening - Washington Destination Winery Features Dining, Events and Golf in Suncadia Mountain Resort". PRWeb. Retrieved 2022-11-03.
  6. ↑ "No-Till Farmer". www.no-tillfarmer.com. Retrieved 2022-11-03.
  7. 1 2 "REFILE-ConAgra buys vegetable processing company". Reuters. 2008-02-25. Retrieved 2022-11-03.
  8. ↑ "ConAgra adds Watts Brothers to food empire". East Oregonian. Retrieved 2022-11-03.
  9. 1 2 "Suncadia's Plays Host to a New Destination Winery". Seattle magazine. 2022-07-08. Retrieved 2022-11-03.
  10. ↑ Steiman, Harvey (August 18, 2009). "Rynders Straddles Oregon, Washington". Wine Spectator. Retrieved November 2, 2022.
  11. 1 2 Sherwin, Bob (August 1, 2011). "A Unique Gathering Place". Pacific Northwest Golfer. p. 15.
  12. ↑ "Andy Perdue reveals his 25 top Northwest wines for 2019". The Seattle Times. 2019-10-23. Retrieved 2022-11-03.
  13. ↑ Degerman, Eric; Perdue, Andy (September 18, 2016). "Northwest Wine: Wineries turn Washington into own Little Italy". Yakima Herald-Republic. Retrieved 2022-11-03.
  14. 1 2 Perdue, Andy; Degerman, Eric (February 13, 2019). "Northwest Wine: Prosser showcases history in heart of Yakima Valley". Yakima Herald-Republic. Retrieved 2022-11-03.
  15. 1 2 "Zephyr Ridge Vineyard". Thurston Wolfe Winery. Retrieved 2022-11-03.
  16. ↑ "Hogue Cellars 1983 Reserve Cabernet Sauvignon is named Best in Show at the Atlanta International Wine Festival on October 5, 1985". historylink.org. Retrieved 2022-11-03.
  17. ↑ Glover, Barbara (March 6, 2019). "Wine Scene: Wade Wolfe's roots are in Yakima Valley vineyards". Yakima Herald-Republic. Retrieved 2022-11-03.
  18. ↑ Rex-Johnson, Braiden (September 2, 2013). "Head swiftly to Swiftwater Cellars". Tri-City Herald. Retrieved November 2, 2022.
  19. ↑ Perdue, Andy (August 15, 2014). "Swiftwater runs strong with a talented winemaker". The Seattle Times. ISSN 2642-7192. Retrieved November 2, 2022.
  20. 1 2 Swift, Mary. "Winery opens at Suncadia". Daily Record. Retrieved 2022-11-03.
  21. ↑ Perdue, Andy (2014-01-10). "Washington wine tops San Francisco Chronicle Wine Competition". Great Northwest Wine. Retrieved 2022-11-03.
  22. ↑ Liles, Maryn. "Pack Up and Jet Off to One of These 55 Best Honeymoon Destinations for Newlyweds After Saying "I Do"". Parade: Entertainment, Recipes, Health, Life, Holidays. Retrieved 2022-11-03.
  23. ↑ "This Week in Restaurant News: Bourbon and Korean Barbecue". Seattle Met. Retrieved 2022-11-03.
  24. ↑ SeattlePI, Callie Craighead (2021-02-24). "Dough Zone to open new flagship in Bellevue this week". seattlepi.com. Retrieved 2022-11-03.
  25. ↑ Governor, Office of the. "Office of the Governor". www.digitalarchives.wa.gov. Retrieved 2022-11-03.
  26. ↑ "Kadlec Medical Center In Richland Gets Donation From Richland Family". NBC Right Now. Retrieved 2022-11-03.
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