Distribuidora Internacional de Alimentación, S.A.
TypeSociedad Anónima
BMAD: DIA
ISINES0126775032
IndustryRetail
Founded24 July 1966 (1966-07-24)
Headquarters
Las Rozas
,
Spain
Number of locations
5,699 (2022)[1]
Area served
Spain, Portugal, Argentina, Brazil
Key people
Stephan DuCharme
(CEO)
RevenueIncrease €6.5 billion (2022)[1]
Increase–€124 million (2022)[1]
Number of employees
Decrease33,425 (2022)[1]
ParentLetterOne
Websitediacorporate.com

Distribuidora Internacional de Alimentación, S.A. (DIA) is a Spanish multinational hard-discount supermarket chain founded in 1979. DIA is the largest franchiser company in Spain and the fourth largest food sector franchiser in Europe.[2] The company operates under DIA brand in Spain, Argentina and Brazil and under Minipreço brand in Portugal.[3] It has also operates 1.051 Clarel beauty stores in Spain.[4]

At the end of 2021 it had 5.937 stores, of which 2,738 in Spain, 499 in Portugal, 912 in Argentina and 737 in Brazil, 46 distribution warehouses and approximately 38,573 employees,[5] with a turnover of 6.6 billion Euros.[6] Dia also markets up to 7,500 Dia branded products internationally.[7]

History

Dia is a discount supermarket chain which follows a policy of reduction of prices by means of minimizing operational costs. The furniture and decoration of the store are minimal. Costs are also reduced by limiting the choice of products to a narrow selection of European brand name and white-label Dia brand goods. Its policy of communication is based on mass media campaigns as well as periodic flyers featuring products which are on special sale.

The DIA chain was created in Spain in 1979 with the opening of its first store on Calle Valderrodrigo 10, in the Madrid urbanization of Saconia. In the 1990s, international expansion began with the acquisition of Minipreço in Portugal in 1993. It was followed by first Dia stores in Greece in 1995, in Argentina in 1997 and in Turkey in 1999.

Dia was acquired by Carrefour Group in 2000. The French Ed supermarket chain which it was acquired by Carrefour in 1999 has been integrated into the Dia discount group. In 2001 Dia entered Brazil. In 2003, Dia opened first stores in the China, where the number of openings in a year reached 300 stores.[8]

In 2007, Carrefour bought the Plus chain in Spain to integrate it into the Dia chain for 200 million euros.[9]

Interior of a Dia supermarket in Strasbourg, France

In 2010, Carrefour transferred Dia Greece (who was 80% owned by Carrefour) to the joint-venture Carrefour Marinopoulos in order to convert the stores under the Carrefour Marinopoulos or Carrefour Express brands.[10]

In July 2011, Dia demerged from the Carrefour Group[5] and was followed by its debut in Madrid's IBEX 35 stock market on 2 January 2012.[11]

In January 2013, Dia took over 1,127 stores in Spain, 41 stores in Portugal and 4 distribution centers for 70.5 million euros from the bankrupt German company Schlecker.[12] Most of the stores were converted into beauty and personal care stores under the new brand Clarel.[13]

The Turkish subsidiary of Dia with 1,200 stores in Turkey was sold to Yıldız Holding in 2013.[14]

In June 2014, three years after it split from the Carrefour group, Dia's 800 stores in France, which were in difficulty, were bought for 600 million euros by Carrefour.[15] The stores were converted to Carrefour brands or closed.

In July 2014, Dia acquired the 455 regional supermarkets of El Arbor, the 8th largest supermarket chain in Spain, for 1 euro due to financial problems.[16] Most of the stores were rebranded in La Plaza de DIA.[17] In November 2014, Eroski sold 160 of its stores to Dia for 146 million euros, in the regions of Andalusia, Extremadura, Castile and León and Castile-La Mancha, with the aim of getting out of debt.[18]

Following the acquisitions, Dia closed 700 supermarkets in Spain between 2015 and 2019 due to the proximity between them or low sales.[19]

A Dia supermarket in Munro, Argentina

In 2018 Dia sold its Chinese subsidiary to Suning. Dia had nearly 400 franchised stores in Shanghai. In 2013 closed its 160 stores in Beijing as a result of continued losses.[20]

In May 2019, the LetterOne investment firm increased its share in the Dia Group to 69,76%, effectively taking control of the company. After that, a new board of directors was appointed and the company launched a transformation plan to regain competitiveness and to make the Company profitable focusing on the operational excellence and on a new commercial offer.[21]

On May 20, 2020, Stephan DuCharme became the executive president of the DIA Group.

In August 2022 Dia announced in Spain the sale of 235 supermarkets under Dia, Maxi Dia and Plaza del Dia banners and 2 warehouses with 5,000 employees to Alcampo controlled by the French Auchan for €267 million.[22] In March 2023, the National Markets and Competition Commission (CNMC) authorized the sale of 224 locations to Alcampo, 11 fewer than initially planned to avoid a monopoly in certain areas.[23]

Dia announced that will sold its Clarel beauty store chain to Spanish fund C2 Private Capital for around €60 million in December 2022. The sale is expected to be finalized in mid-2023.[24]

Dia announced in August 2023 the sale of its Portuguese subsidiary Minipreço with 489 stores to French retailer Auchan for €155 million.[25]

References

  1. 1 2 3 4 "DIA consolidated annual accounts and directors report dia 2022" (PDF). Retrieved 14 April 2023.
  2. ↑ "Franchises - Business - DIA Corporate". DIA. Archived from the original on 19 May 2015. Retrieved 28 May 2015.
  3. ↑ Developed with webControl CMS Intermark Tecnologías. "History - Company - DIA Corporate". Archived from the original on 7 June 2015. Retrieved 28 May 2015.
  4. ↑ "Dia completa la compra de Schlecker en España y Portugal".
  5. 1 2 "About us: DIA Group". Dia. Retrieved 18 February 2013.
  6. ↑ "DIA FY 2021 RESULTS PRESENTATION" (PDF). Dia. Retrieved 28 February 2022.
  7. ↑ Developed with webControl CMS Intermark Tecnologías. "Private-label brands - Business - DIA Corporate". Archived from the original on 7 June 2015. Retrieved 28 May 2015.
  8. ↑ "Retail giant franchisee plans expansion blitz in "consumer-happy" Nigeria: at least 100 stores by 2020". Archived from the original on 3 August 2016. Retrieved 24 May 2016.
  9. ↑ "Dia compra por 200 millones los supermercados Plus en España". elpais.com (in Spanish). Retrieved 17 July 2007.
  10. ↑ "Agreement between Carrefour Greece and Marinopoulos: Dia stores in Greece to be converted to the Carrefour banners". diacorporate.com. Retrieved 18 February 2010.
  11. ↑ "DIA Group joins Ibex 35". DIA. Archived from the original on 28 May 2015. Retrieved 28 May 2015.
  12. ↑ reserved, Copyright Haufe-Lexware GmbH & Co KG- all rights. "Supermarktkette Dia übernimmt Schlecker-Filialen in Spanien | Immobilien | Haufe". Haufe.de News und Fachwissen (in German). Retrieved 29 April 2022.
  13. ↑ "Dia da glamour a Schlecker y crea Clarel, un nuevo formato". foodretail.es (in Spanish). Retrieved 19 December 2013.
  14. ↑ "Spanish supermarket Dia to sell Turkish business to Yildiz". reuters.com. Retrieved 19 April 2013.
  15. ↑ AFP (20 June 2014). "Le groupe Carrefour va racheter Dia pour 600 millions d'euros". rtl.fr (in French). Archived from the original on 21 July 2015. Retrieved 27 April 2020.
  16. ↑ "El grupo Dia compra las acciones de Supermercados El Árbol por un euro". elpais.com (in Spanish). Retrieved 2 July 2014.
  17. ↑ "Dia traspasará todas las tiendas de El Árbol a La Plaza". elpais.com (in Spanish). Retrieved 24 February 2016.
  18. ↑ "Spain's DIA to buy 160 supermarkets for 146 mln euros". reuters.com. Retrieved 4 November 2014.
  19. ↑ "Por qué DIA sumará 700 cierres en cinco años (y qué pinta El Árbol en todo esto)". elconfidencial.com (in Spanish). Retrieved 10 February 2019.
  20. ↑ "DIA Exits China With Sale Of Shanghai Operations To Suning". esmmagazine.com. Retrieved 4 April 2018.
  21. ↑ "LetterOne and Santander reach agreement over Dia debt". Financial Times. 20 May 2019. Archived from the original on 4 July 2019. Retrieved 4 July 2019.
  22. ↑ "Dia vende 235 supermercados a Alcampo en España por 267 millones" (in Spanish). elpais.com. Retrieved 2 August 2022.
  23. ↑ "La CNMC autoriza que Alcampo compre 224 supermercados al Grupo Dia, 41 en Aragón" (in Spanish). heraldo.es. Retrieved 9 March 2023.
  24. ↑ "Spanish retailer DIA sells Clarel perfume stores for around 60 mln eur". reuters.com. Retrieved 23 December 2022.
  25. ↑ "Dia To Exit Portugal, Sells Business To Auchan Retail". esmagazine. Retrieved 3 August 2023.
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