Det Nye
Chief editorKarine Thyness
CategoriesWomen's magazine
Frequency15-17 times per year
Circulation27,670 (2013)
PublisherEgmont Group
First issue1957
Final issueNovember 2019
CompanyEgmont Group
CountryNorway
Based inOslo
LanguageNorwegian
WebsiteDet Nye

Det Nye was a Norwegian language women's magazine based in Oslo, Norway. It was one of the oldest magazines published in the country.[1] In November 2019 it went on online.[2]

History and profile

Det Nye was first published in 1957.[3][4] The target group of the magazine is women aged 18–25 years.[5] The magazine was published on a monthly basis until 1989 when its frequency was shifted to 15-17 times a year.[3] It is owned and published by Egmont Group.[6][7] Its headquarters was in Oslo.[5][6]

The target audience of Det Nye is young women aged 18–35 years.[3] The magazine contains feature articles as well as material on careers, fashion, sex and relationships.[5] The magazine also covers articles concerning the liberation of women.[1] From September 2006 the chief editor was Elizabeth Skårberg. In 2008 Hanne Aardal[6] was made the magazine's editor in chief. On 1 March 2011 Mari Midtstigen was appointed editor.

In November 2019 it was decided that the paper edition of Det Nye would be closed down.[2]

Circulation

Det Nye had a circulation of 110,400 copies in 1981 and 113,600 copies in 1982.[8] In 1999 it was one of the best-selling two women's magazines in Norway with a circulation of 70,000 copies.[9] The circulation of the magazine from 2005 is as follows:

  • 2005: 62 284
  • 2006: 59 023
  • 2007: 52 798
  • 2008: 46 035[3]
  • 2009: 42 521
  • 2010: 36 321
  • 2011: 34 741
  • 2012: 30 712
  • 2013: 27 670
  • 2014: 29 988
  • 2015: 25 645
  • 2016: 23 827
  • 2017: 16 474
  • 2018: 11 429
Circulation from 2005[10]

As of 2008 Det Nye was the best-selling magazine targeting young women.[11]

See also

References

  1. 1 2 Brita Ytre-Arne (2013). "Changing Magazine Journalism" (PDF). Nordicom Review. 34 (Special Issue): 75–88. Retrieved 20 September 2014.
  2. 1 2 Astrid-Helen Holm (25 November 2019). "Slutt for Det Nye - vi tar et tilbakeblikk på magasinet gjennom tidene". Side2. Retrieved 25 November 2019.
  3. 1 2 3 4 "Det Nye". Store norske leksikon (in Norwegian). Retrieved 23 May 2015.
  4. ↑ Brita Ytre-Arne. "Women's magazines and their readers" (PhD Thesis). University of Bergen. Retrieved 20 September 2014.
  5. 1 2 3 "Factsheet". Publicitas. Archived from the original on 24 September 2015. Retrieved 7 April 2015.
  6. 1 2 3 "Det Nye". FMD. Retrieved 7 April 2015.
  7. ↑ Ann Kristin Gresaker (2013). "Making religion relevant?" (PDF). Nordic Journal of Religion and Society. 26 (1). Archived from the original (PDF) on 25 September 2015. Retrieved 28 April 2015.
  8. ↑ Per Langhoff. "The effects of change of filters" (PDF). IFK. Retrieved 26 March 2015.
  9. ↑ "World Magazine Trends. Norway" (PDF). FIPP. Retrieved 23 May 2015.
  10. ↑ MBLs nettsider, Mediebedriftenes Landsforening (Norwegian Media Businesses' Association)
  11. ↑ Ingun Grimstad Klepp (2009). "Does beauty come from within? Beauty and well-being in Norwegian spas". Medische Antropologie. 21 (1): 43.
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