Deodeo Corporation
Native name
株式会社デオデオ
Kabushiki gaisha Deodeo
TypePublic (KK)
TYO: 8199
JASDAQ: 8199
IndustryRetail
FoundedMay 7, 1947 (1947-05-07)
DefunctSeptember 30, 2009 (2009-09-30)
FateRebranded into EDION
SuccessorEDION Corporation
Headquarters
Hatsukaichi, Hiroshima Prefecture
,
Japan
Area served
Japan
Number of employees
3,234 (as of March 31, 2006)

Deodeo Corporation (株式会社デオデオ, Kabushiki gaisha Deodeo) was a consumer electronics retailer chain based in Hatsukaichi, Hiroshima, Japan, having served the Chūgoku region. The company operated until September 30, 2009, when it changed its name to EDION West Corporation a day later.[1]

History

In 1946, Kubo Kyōdai Denki Shōkai (久保兄弟電機商会, lit. Kubo Brothers Electric Company) was founded in Hiroshima. The company was renamed Daiichi Sangyo Co., Ltd. (第一産業株式会社, Daiichi Sangyō Kabushiki gaisha). From 1977 to 1979, Daiichi was ranked number one in the home appliance industry in a Nikkei Ryutsu Shimbun specialty store survey.[2]

On October 1, 1986, the company changed its name to Daiichi Co. Ltd. (株式会社ダイイチ, Kabushiki gaisha Daiichi). On April 1, 1997, it was renamed Deodeo and moved its headquarters to Hatsukaichi.[3]

On March 29, 2002, DEODEO and Chūbu region chain Eiden (エイデン) founded EDION Corporation. On October 1, 2009, Deodeo merged with Kansai region chain Midori Denka (株式会社ミドリ電化, Kabushiki gaisha Midori Denka) and was rebranded EDION West; a year later, EDION West merged with EDION East (formerly Eiden). On October 1, 2012, all Deodeo, Midori, and Eiden stores, as well as Kantō region chain Ishimaru Denki (石丸電気株式会社, Kabushiki gaisha Ishimaru Denki), were completely rebranded into EDION; the Deodeo name continues to be used as a store brand.

References

  1. ↑ "DEODEO CORPORATION - Singapore Company". singapore-corp.com. Retrieved 2022-04-04.
  2. ↑ "ビック、コジマ提携に不気味なジンクス". Nikkei, Inc. 2012-05-25. Retrieved 2023-10-31.
  3. ↑ "Group History | EDION Home Appliances and Living". 家電と暮らしのエディオン. Retrieved 2022-04-04.
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