David Gulasi is an Australian social media figure active in China.

In 2017 Rowan Callick of the Weekend Australian described him as "by far the best-known Australian in the country".[1]

Early biography

He grew up in the western suburbs of Sydney. His family was Turkish Australian. He attended the University of Sydney with a study programme in computers.[1]

He initially worked in sales,[1] and had a career in Mediterranean cuisine.[2] He also previously did standup comedy.[3]

Career

Circa 2011 he moved to Hohhot,[2] and began working at Hohhot No 35 Middle School.[1] The agency he used assigned him to Hohhot even though he was at first to go to Shenyang.[2] Gulasi later established his own training school for adult education,[1] New World Language Training School.[2]

Gulasi had started a social media account with some videos, and before his first major video, his follower count was 50. He gained significant social media attention when he posted a video of people making the mistake of using the word "play" to mean socialising with someone when the word is not natively used in English.[1] Gulasi's follower count was at 5,000 followers at one point, and then to 120,000 24 hours after that.[3] The video with the misuse of "play" was ultimately reblogged 71,100 times and received 29,880 likes and 27,400 comments.[1]

He uses QQ and Sina Weibo,[2] with the latter being his primary point of activity.[1] Millennials are his main audience.[3] He had 5 million followers on the latter by 2017.[3] Later that year his follower count was eight million.[1] By 2019 Gulasi had over 1.7 million followers.[4] Prices for advertising on Gulasi's page reached up to $60,000 U.S. dollars.[3] By 2017 the advertising price was up to $75,000 Australian dollars.[1]

In 2019 Gulasi posted in favor of the swimmer Sun Yang.[4]

In 2020 David worked with Beef ledger to donate 20,000 pieces of Australian beef to those in Wuhan [5]

David was a former standup comedian in Sydney Australia before he decided to go to China [6]

In 2020 Gulasi became the CMO of NEXTYPE.FINANCE.com a Gamefi project that has over 300,000 active members within its community [7] Gulasi has taken part in my of their international blockchain events representing NEXTYPE as CMO.[8]

Personal life

He married a woman who he met on QQ; they have a daughter.[2]

See also

References

  1. 1 2 3 4 5 6 7 8 9 10 Callick, Rowan (1 September 2017). [https://web.archive.org/web/20200427182346/https://go.gale.com/ps/i.do?asid=4f54e419&id=GALE|A502699121&it=r&p=GPS&sid=GPS&u=wikipedia&v=2.1 "Australian David Gulasi: How 'a clown' became a Chinese megastar"]. The Australian. {{cite web}}: Check |url= value (help) - Alternate title: "China's accidental megastar". Available at Pressreader
  2. 1 2 3 4 5 6 "David Gulasi". Shine. 13 March 2016. p. A1.
  3. 1 2 3 4 5 Liu, Coco (21 August 2017). "How expats are cashing in on China's internet celebrity boom". South China Morning Post. Retrieved 24 April 2020.
  4. 1 2 Birtles, Bill (23 July 2019). "Chinese social media abuses Australian swimmer Mack Horton in Sun Yang spat". ABC Australia. Retrieved 24 April 2020.
  5. ↑ "BeefLedger contributes Australian beef to the people of Wuhan – BEEFLEDGER".
  6. ↑ "How ex-pats are cashing in on China's internet celebrity boom". 21 August 2017.
  7. ↑ @NEXTYPE1 (17 September 2021). "📣David CMO Talk 6: Insight to NEXTYPE🚀NFT Master is coming soon! 🔥David Gulasi @crypto_dave82, our CMO will shar…" (Tweet) – via Twitter.
  8. ↑ "NEXTYPE Finance CMO David Gulasi：NEXTYPE今年将推出8-10款 | CoinVoice".

Further reading

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