Darling
Editor-in-chiefSarah Dubbeldam
CategoriesLifestyle, Beauty, Travel, Self-empowerment, Art
FrequencyQuarterly
FounderSarah Dubbeldam
Founded2009
First issue 2012 (2012-fall)
CountryUnited States
Based inLos Angeles, California
LanguageEnglish
Websitewww.darlingmagazine.org

Darling Media is an independent, quarterly women's magazine. Its stated mission is to empower women, and it has featured notable women such as Meghan, Duchess of Sussex,[1] Lauren Conrad, Jennifer Morrison, Olivia Wilde, Kathy Bates, Kristen Bell, Minka Kelly, and YouTube personalities Ingrid Nilsen and Lilly Singh. The magazine is based in Los Angeles, California, in the United States.

Issue 12 of the magazine.

The Magazine

Sarah Dubbeldam created Darling in 2009 with her husband, Steve Dubbeldam. The magazine began as a blog and produced its first print issue in the fall of 2012.[2][3] Darling is advertised as embracing women of different ethnicities and body types, and no photographs are retouched to alter women's faces or bodies.[4] Its articles tend to include topics of self-empowerment, self-improvement, career, relationships, style, travel, recipes, interviews, features, and stories. All articles are paired with photographs that were shot for the article. Within each issue, Darling partitions articles into eight "personas" which are: The Dreamer, The Hostess, The Confident, The Stylist, The Explorer, The Beautician, The Intellectual, and The Achiever.[5]

In addition to its print publication, Darling hosts "Darling Dinner" events that take place around the United States. Each event is themed around a selected topic as the focus of a meal and conversation.[6] Darling also holds "Darling Retreat" events, hosting workshops, meals, and guided conversations for personal growth and entrepreneurship.

Darling Media

In 2017, Darling Media introduced a new equity crowdfunding portal from Micro Ventures and Indiegogo and raised $409,923 with 809 investors.[7]

Darling Movement

In 2013, Darling launched the #DarlingMovement with hopes of getting their readers involved after reading Darling issues.[8]

Reception

The Los Angeles Times described Darling as a magazine that "eschews retouching and photoshopping."[9] The Huffington Post has noted that Darling "encourages a woman to be the best version of herself rather than a cheap one-dimensional imitation of a false reality."[10] Paper & Type Graphic Design Co. called Darling magazine a "publication that roots for womankind, with articles to encourage, to sweeten and cheer, to listen to, and to celebrate women."[11] In July 2016, the publication was featured as a "small business success" on Morning Express with Robin Meade.[12]

Philanthropy

Darling donates a portion of its proceeds from the sale of its magazine to support the fight against sex trafficking in the Dominican Republic.[13]

References

  1. ↑ "Meghan Markle on Why 'Being Enough' Changed Everything". Darling Magazine. Retrieved 2019-04-24.
  2. ↑ "A Conversation With Sarah Dubbeldam of Darling Magazine". theglitterguide.com. 2015-03-10. Retrieved 2015-06-24.
  3. ↑ "My Style: Darling Magazine's Sarah Dubbeldam". Refinery29. 2014-08-07. Retrieved 2015-06-24.
  4. ↑ Dominique Fong (2014-01-13). "Clever Girl of the Moment: Sarah Dubbeldam of Darling". LadyClever.com. Retrieved 2015-06-29.
  5. ↑ "Women We Love: Sarah Dubbeldam". Estee Lauder. Retrieved 2015-06-29.
  6. ↑ "Interview with Sarah Dubbeldam of Darling Magazine". ChristieGee.com. 2014-09-02. Retrieved 2015-06-29.
  7. ↑ Inc., MicroVenture Marketplace. "MicroVentures | Invest in Darling". MicroVentures | Invest in Startups. Retrieved 2017-09-02. {{cite web}}: |last= has generic name (help)
  8. ↑ "SPPR Gives Thanks Series Featuring Sarah Dubbeldam". Soda Pop Public Relations. 2014-08-28. Retrieved 2015-06-29.
  9. ↑ Alice Short (2014-07-23). "How to buy a swimwuit - even online". The Los Angeles Times. Retrieved 2015-06-24.
  10. ↑ Joanna Hyatt (2014-09-18). "Why Magazines Are Failing My Daughter". The Huffington Post. Retrieved 2015-06-26.
  11. ↑ "Darling Magazine". Paper&Type. Retrieved 2015-06-29.
  12. ↑ Dawson, Christopher. "Darling Magazine is a Small Business Success | HLNtv.com". HLNtv.com. Retrieved 2017-02-02.
  13. ↑ "IJM Partnership". darlingmagazine.org. Retrieved 2015-06-24.
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