Daily Planet
ASX: PPL
IndustrySex
Founded1975
FounderJohn Trimble
Defunct2018
Headquarters
Elsternwick, Melbourne
,
Australia
ServicesBrothel
Websitewww.dailyplanet.sex

The Daily Planet was a licensed brothel in Melbourne, Australia. The 18-room establishment was located in Horne Street, Elsternwick.[1] It was also mentioned in interviews and promoted by Blink 182 during an Australian tour in 1998 and Jim Jefferies during stand up. [2]

The Daily Planet was founded in 1975 by John Trimble, the nephew of crime boss Robert Trimbole.[3]

In 2003, the brothel's operation was separated from its real estate holdings, and the real estate property trust, named The Daily Planet Limited, proceeded with an initial public offering on the Australian Securities Exchange.[4] Heidi Fleiss had been hired to generate publicity.[5] The company acquired a strip club businesses in 2003.[6]

In 2003 the public company resolved to sell the Daily Planet building for $5.7 million. The company changed its name to Planet Platinum Limited and went on to pursue its investments in strip clubs.[7][8] However, the sale of the Daily Planet building never happened and the property was taken off the market in 2006.[9]

In 2018, the Daily Planet closed down with the building transformed in to a Drug and Alcohol Rehabilitation Centre called the Wellbeing Planet.[10]

Sponsorships

The Daily Planet was the primary sponsor of Daily Planet Racing, John Trimble's motor racing team that competed in the Australian Touring Car Championship in the 1990s.[11]

References

  1. ↑ Home Daily Planet
  2. ↑ "YouTube video". YouTube. Archived from the original on 21 June 2014. Retrieved 26 June 2016.
  3. ↑ Lambert, Olivia (21 July 2016). "What it's like inside Daily Planet, Melbourne's most notorious brothel". News.com.au. Retrieved 8 March 2020.
  4. ↑ The Daily Planet Limited: Admission to Official List Australian Securities Exchange 30 April 2003
  5. ↑ Daily Planet listing centred on a new bottom line The Age 2 May 2003
  6. ↑ Expansion drives up Daily Planet shares The Age 24 July 2003
  7. ↑ Daily Planet looks beyond red light The Age 18 June 2004
  8. ↑ Daily Planet brothel for sale The Age 13 September 2004
  9. ↑ Planet Platinum Press Release Archived 17 March 2007 at the Wayback Machine, 27 February 2006
  10. ↑ Knight, Ben (10 December 2019). "Drug lab allegedly found at former Melbourne brothel the Daily Planet". ABC News. Retrieved 8 March 2020.
  11. ↑ John Trimbole Driver Database

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