99.9 Country (DZWR)
Broadcast areaBenguet, La Union and surrounding areas
Frequency99.9 MHz
Branding99.9 Country
Programming
Language(s)English, Filipino
FormatCountry, Religious Radio
AffiliationsCatholic Media Network
Ownership
OwnerMountain Province Broadcasting Corporation
DZWT Radyo Totoo
History
First air date
1977
Call sign meaning
Waloy Rimando
Technical information
Licensing authority
NTC
Power5,000 watts
ERP10,000 watts

DZWR (99.9 FM), broadcasting as 99.9 Country, is a radio station owned and operated by Mountain Province Broadcasting Corporation, the media arm of the Diocese of Baguio. The station's studio and transmitter are located at the MPBC Broadcast Center, #72 Fr. Carlos St., Bishop's House Compound, Brgy. Kabayanihan, Baguio. It is the only station in the Philippines airing a Country format.[1][2][3]

History

Established in 1977, DZWR was one of the pioneer FM stations in Baguio, along with DZYB and DWHB.[4] It was formerly located at the St. Louis University Compound along A. Bonifacio St. until 2013, when it moved to its present location. Its old studios are now occupied by The Halfway Home for Boys, an SLU-owned Foundation.[5]

It was formerly known as Super FM with a Soft AC format. In 1991, it rebranded as WR Pinoy and switched to an all-OPM format. In 1995, it rebranded as Magic 99.9 and switched to a Top 40 format. In the early 2000s, it shifted its format to Country under the helm of Rev. Fr. Paul C. Basilio. In 2013, the Magic branding was dropped and the station is simply known as 99.9 Country.[6]

Its former famous jocks during Magic 99.9 years and early on includes the late Peter John (de Vera), Ms. Em, Doctor J (Jay Guasch), Jorge Castro as Dark Man, Andrew Piñero as Daffy D., the "Big Mouth" Murphy, Bugs B., DJ Ariele, Chai Aquino, Lina Sotto, Brother Jim (up to the present), etc., were the best DJs in their generation that time with an all English spiels.

References

  1. ↑ Ryan, John Charles (November 8, 2017). Southeast Asian Ecocriticism. Lexington Books. p. 91. ISBN 9781498545983. Retrieved June 28, 2020 – via Google Books.
  2. ↑ Kinosian, Sarah (October 31, 2017). "Why Police in the Philippines Are Using a Country Song for an Anti-Drug Campaign". Vice. Retrieved June 28, 2020.
  3. ↑ Fong, Jimmy (June 13, 2007). "Batawa: Constructing Identity through Country Music in the Philippine Cordillera" (PDF). Linköping University. Retrieved June 28, 2020.
  4. ↑ Dai, Xiaodong; Chen, Guo-Ming (May 2, 2014). Intercultural Communication Competence. Cambridge Scholars Publishing. p. 282. ISBN 9781443859950. Retrieved June 28, 2020 – via Google Books.
  5. ↑ "Bishop leads inaugration [sic] of new MPBC building". Northern Dispatch. February 10, 2013. Retrieved June 28, 2020.
  6. ↑ Empian, Ofelia. "Baguio's folk and country sounds". Baguio Midland Courier. Retrieved June 28, 2020.


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