In the practice of measuring the size of US commercial broadcasting and newspaper audiences, cume, short for "cumulative audience", is a measure of the total number of unique consumers over a specified period.
The technical definition of cume is restricted by Arbitron, which is now referred to as Nielsen Audio, as requiring a listener to tune in for at least five minutes.[1]
References
- ↑ "Terms for the Trade". Arbitron. Retrieved 2008-06-30.
External links
- Arbitron Ratings (official site)
- Nielsen Ratings (official site) Archived 2008-06-23 at the Wayback Machine
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