Colcci
TypePublic
IndustryClothing
Founded1986
HeadquartersBrusque, Brazil
ProductsApparel
Number of employees
2,600 (2009)

Colcci is a Brazilian fashion company specialising in clothing and accessories. The company offers a wide range of products for both men and women, including jeans, t-shirts, dresses, skirts, and shoes. Colcci is one of the leading fashion brands in Brazil,[1] and it has a strong presence in both the domestic market and international markets.[2]

History

Colcci was established in 1986 in Brusque, Santa Catarina, in Brazil. Since 1988, Adriana Zucco has been the creative director of Colcci's womenswear. In the early 2000s, the brand was acquired by AMC Têxtil group.[1]

Gisele Bündchen has been the main female promotional model for the brand since 2005.

Colcci entered the US market through a distribution partnership with Macy's.[1]

In October 2009, Colcci expanded its business in the United Kingdom.[3]

In 2021, Colcci launched a Coca-Cola collection with Coca-Cola-branded clothes.[4]

Activities

Colcci operates in 31 countries, with 1,650 label stores and 20 franchise stores.[5]

Colcci is heavily influenced by streetwear clothing targeted at young people, and is known for its sportswear, denims, accessories, and footwear.[5] Although hip hop culture has an influence, designers for Colcci are also inspired by Mexican folk art, religious and historic images, and literature.[5]

References

  1. 1 2 3 Drohan, Freya (4 November 2020). "Brand Spotlight: Print Lovers Need To Put Brazilian Label Colcci On Their Radar". Daily Front Row. Retrieved 17 August 2022.
  2. ↑ Vassallo, Sam (13 December 2020). "This Contemporary Brazilian Brand Has Just Hit Birkirkara And Here's A First Look". Lovin Malta. Retrieved 13 February 2023.
  3. ↑ "Brazil's Colcci turns up heat in UK". Drapers Online. 24 October 2009. Archived from the original on 3 October 2011. Retrieved 21 November 2009.
  4. ↑ "Colcci lança Urban Celebration, nova coleção com a Coca-Cola". Revista News (in Brazilian Portuguese). 23 September 2021. Retrieved 17 August 2022.
  5. 1 2 3 "Colcci". Sojones Magazine. Archived from the original on 14 December 2009. Retrieved 21 November 2009.
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