Circa Sports
IndustrySports betting
FoundedJune 1, 2019
FounderDerek Stevens
Headquarters
Las Vegas
Number of locations
8
Areas served
Nevada, Colorado, Illinois, and Iowa
Key people
Sportsbook director:
Matt Metcalf (2019–2023)
Chris Bennett (since 2023)
OwnerDerek Stevens
Websitewww.circasports.com

Circa Sports is an American sportsbook operator based in Las Vegas. It was founded by casino owner Derek Stevens and began operations on June 1, 2019. It is named after Stevens' Circa Resort & Casino in Las Vegas. The resort includes the company's flagship sportsbook, with 1,000 seats spread across three floors. Other locations in Las Vegas include the Golden Gate and The D Las Vegas, both owned by Stevens.

Circa Sports also launched online and mobile app betting in Colorado on July 1, 2020, through a partnership with Century Casinos. The company expanded its mobile app operations to Iowa on October 7, 2021. Illinois operations were launched on September 29, 2023, via mobile app and a sportsbook, the latter in partnership with Full House Resorts. Illinois marks the company's first physical location outside of Nevada.

History

Background

Circa Sports is named after the Circa Resort & Casino in downtown Las Vegas.[1] The company was founded by Circa owner Derek Stevens, who is a fan of sports and betting.[1][2] He began visiting Las Vegas in the late 1980s, and was impressed by the sportsbooks at several resorts, including Caesars Palace, the Stardust, the Riviera, and the SuperBook at the Las Vegas Hilton (later known as the Westgate).[3][1][4][5]

Stevens had wanted to operate his own sportsbook since the purchase of downtown's Golden Gate hotel-casino in 2008.[3][1] However, he did not believe that there was enough volume to support a sportsbook operation. He later purchased Fitzgeralds hotel-casino, also in downtown Las Vegas, and renamed it as The D Las Vegas in 2012. By the end of 2015, Stevens was planning to build the Circa Resort, and he believed that the project would give him enough volume to run a sportsbook company.[4]

In May 2018, the U.S. Supreme Court overturned the Professional and Amateur Sports Protection Act of 1992, which further inspired Stevens to start Circa Sports.[4] He filed for licensing to operate his own sportsbooks in September 2018,[6] and received final approval from the Nevada Gaming Commission on April 25, 2019.[1] Stevens said the books would operate with an "old-school Las Vegas hospitality, where our guests and oddsmakers interact closely in a friendly and fun environment."[3] They would operate as traditional books, but with modern technological features,[7][1] and would cater to professional bettors as well as newcomers.[3][8]

Matt Metcalf was hired as sportsbook director for Circa Sports,[9] while Chris Bennett was chosen as sportsbook manager.[7] Metcalf had previously worked for the sportsbook at the Imperial Palace in Las Vegas, as well as the Hilton's SuperBook.[3][10] Metcalf previously worked with Bennett at the SuperBook and chose him to join Circa Sports.[1][10] Stevens and Metcalf visited most of the sportsbooks in Las Vegas to gather ideas for Circa Sports,[3] and Stevens also consulted with professional sports bettors.[9] Bennett would succeed Metcalf as sportsbook director in 2023, while Metcalf remained as an advisor.[11]

Operations

Nevada

The first Circa Sports book opened at the Golden Gate on June 1, 2019.[8][7] It measures 1,297 sq ft (120.5 m2).[4] The Golden Gate offered wages and odds not available at most books.[7][12] For its first day, the Golden Gate book operated with no vigorish.[7][8] The book took in more than $800,000 on its first day, but lost over $100,000.[7] A mobile phone app also launched on the same day, to attract a younger demographic.[9][8] In May 2020, amid the COVID-19 pandemic, Circa debuted a temporary curbside betting operation at the Golden Gate.[13][14]

A second Circa Sports was opened at The D on June 19, 2019. The book there had previously been operated by William Hill.[15] Vegas Golden Knights games are a primary focus at The D's sportsbook.[16] Stevens planned to eventually open the brand's flagship sportsbook at the Circa Resort in late 2020.[1] Operating the two original sportsbooks would help prepare Metcalf and his team for the opening of the main book at the Circa Resort.[8]

The Circa Resort opened on October 28, 2020.[10] The sportsbook there is considered a prime feature, containing 1,000 seats spread across three floors.[7][17][18][19] It also contains a broadcasting studio for the Vegas Stats & Information Network.[20][21] According to Stevens, it is the largest sportsbook in the world, beating out the 30,000 sq ft (2,800 m2) SuperBook at the Westgate. However, he has not specified the exact size of the Circa book.[22][23] The new book would continue Circa's reputation for allowing sharp bettors.[24][25][26] However, this made the company likely to lose more money than other sportsbooks.[10]

During 2020, Circa Sports announced plans to eventually open a sportsbook at the Tuscany casino, near the Las Vegas Strip.[27][28][29] This location opened in March 2021, replacing William Hill as operator. It is a satellite sportsbook, and was opened in time for March Madness,[30][31] during which Circa Sports accepted $10,000 bets.[32]

Another Circa book opened on April 29, 2021, at The Pass Casino in Henderson, Nevada.[33][34] In August 2022, Circa opened a location at the new Legends Bay Casino in Sparks, Nevada.[35] It is Circa's sixth location, and also marks the company's debut in northern Nevada.[36][37][38] It attracts business from California, where sports betting is illegal.[39][40] In January 2024, Circa took over sportsbook operations at the Silverton casino in the southwest Las Vegas Valley.[41][42]

Other states

In February 2020, Circa Sports announced a 15-year partnership with Colorado-based Century Casinos to provide online and mobile-app sports betting for the latter. Colorado was in the process of legalizing sports betting, and the partnership would mark Circa's first out-of-state venture. There were no plans for Circa to add a physical sportsbook in Colorado, although the company did plan to eventually expand its operations to other states.[43][44] International Game Technology subsequently agreed to provide its technology to Circa, powering its Colorado mobile app.[45] Circa Sports launched its online services there on July 1, 2020.[2][46][47][48]

By March 2021, Stevens was planning to expand his online services to Iowa, with several other states also in consideration for future expansion. Tax rates, market size, and gaming regulations were factors in determining where to expand.[16] Circa's Iowa operations began on October 7, 2021, offering mobile sports betting through a partnership with Wild Rose Casino, which has three locations in the state.[49][50]

In May 2022, Circa partnered with Full House Resorts to open a sportsbook in Waukegan, Illinois, marking its first physical location outside of Nevada.[51][52] The companies signed an eight-year deal, and Circa would initially operate in a temporary casino while Full House constructs a permanent facility, to be known as American Place.[51][53][54] The Illinois launch was held on September 29, 2023, via mobile app and the temporary facility.[55][56] American Place is expected to open by 2026.[56]

Circa plans to expand to Kentucky around the end of 2023, with a sportsbook at the Cumberland Run horse track in Corbin.[40][57]

Contests and games

In 2019, the company launched the Circa Sports Million contest, which had a guaranteed $1 million grand prize. The contest required a $1,000 entry fee, and participants would bet on NFL games.[9][4][58] In addition to the grand prize, the contest would also have quarterly winners. Stevens said, "If you get behind by week eight and there's 3,000 people in front of you, it's tough to catch up. But you can get hot for four weeks and win the quarter. We're essentially giving people four chances to win."[3] The contest was inspired by high bets that Stevens had made in recent years. Metcalf said, "He really likes the idea of someone having the chance to win $1 million. He experienced that firsthand and how exciting it was, and he wanted someone else to have that."[58] The contest needed a minimum of 1,500 people for Circa to make a profit; it garnered 1,875.[59]

Due to its popularity the first year, Circa Sports Million II was launched in 2020, with a $3 million prize. Another NFL contest was also launched that year, titled Circa Survivor. It offered a $1 million winner-take-all prize.[60][61][62] Both contests have become annual events.[63] The 2020 contests received fewer entrants due to the pandemic, and Stevens began offering free hotel rooms as an incentive to sign up.[64][65] In 2021, Circa Millions III and Circa Survivor offered total payouts of $4 million and $6 million respectively.[66][67]

Circa Sports also launched a Super Bowl squares game in 2020.[68] Due to its popularity, it became an annual event,[69][70] under the name "Circa Squares".[71]

References

  1. 1 2 3 4 5 6 7 8 Horwath, Brian (April 25, 2019). "First Circa sportsbook to open at Golden Gate in June". VegasInc. Retrieved May 17, 2021.
  2. 1 2 Taddeo, Frankie (June 23, 2020). "Circa Sports Launching Betting App in Colorado in July". Sports Illustrated. Retrieved May 17, 2021.
  3. 1 2 3 4 5 6 7 Carp, Steve (April 25, 2019). "Circa Sports gets green light". Gaming Today. Retrieved May 17, 2021.
  4. 1 2 3 4 5 Velotta, Richard N. (May 31, 2019). "Circa Sports ready to open sportsbook in downtown Las Vegas". Las Vegas Review-Journal. Retrieved May 17, 2021.
  5. ↑ Velotta, Richard N. (January 10, 2019). "Derek Stevens reveals Circa hotel-casino in downtown Las Vegas". Las Vegas Review-Journal. Retrieved May 17, 2021.
  6. ↑ Stutz, Howard (October 15, 2018). "'We like to have a lot of fun': Vegas casino owner Stevens planning new resort". CDC Gaming Reports. Retrieved May 17, 2021.
  7. 1 2 3 4 5 6 7 Purdum, David (July 10, 2019). "Inside the building of the state-of-the-art Circa sportsbook". ESPN. Retrieved May 17, 2021.
  8. 1 2 3 4 5 Keefer, Case (June 1, 2019). "Circa Sports launches with promise to foster a competitive betting experience". Las Vegas Sun. Retrieved May 17, 2021.
  9. 1 2 3 4 Carp, Steve (May 29, 2019). "Circa Sports looks to book big action at Golden Gate". Gaming Today. Retrieved May 17, 2021.
  10. 1 2 3 4 Keefer, Case (October 28, 2020). "How Circa Sports assembled an all-star team and changed Vegas sports betting". Las Vegas Sun. Retrieved May 17, 2021.
  11. ↑ Dewey, Todd (May 23, 2023). "Circa Sports has new sportsbook director, but same sharp model". Las Vegas Review-Journal. Retrieved November 21, 2023.
  12. ↑ Velotta, Richard N. (April 10, 2019). "Golden Gate in Las Vegas on track to open race and sportsbook". Las Vegas Review-Journal. Retrieved May 17, 2021.
  13. ↑ "Circa Sports unveils 'curbside' sports betting at Golden Gate Hotel & Casino". KSNV. May 7, 2020. Retrieved May 17, 2021.
  14. ↑ Markazi, Arash (May 6, 2020). "Las Vegas is hedging its bets on esports". Los Angeles Times. Retrieved May 17, 2021.
  15. ↑ Schulz, Bailey (June 19, 2019). "Circa Sports launches at the D Las Vegas". Las Vegas Review-Journal. Retrieved May 17, 2021.
  16. 1 2 Shoro, Mike (March 14, 2021). "Circa Sports to open satellite sportsbook at Tuscany". Las Vegas Review-Journal. Retrieved May 17, 2021.
  17. ↑ Keefer, Case (November 21, 2019). "New Downtown resort Circa's planned sportsbook sounds like a game changer". Las Vegas Weekly. Retrieved May 17, 2021.
  18. ↑ Szydelko, Paul (October 22, 2020). "Sportsbook at the Circa resort likely to be an odds-on favorite with fans". Travel Weekly. Retrieved May 17, 2021.
  19. ↑ Keefer, Case (October 22, 2020). "Circa sports book is as mind-blowing as advertised". Las Vegas Sun. Retrieved May 17, 2021.
  20. ↑ Kester, Jennifer (September 30, 2020). "Circa Resort & Casino To Make A Big Splash In Vegas". Forbes. Retrieved May 17, 2021.
  21. ↑ Dewey, Todd (November 1, 2020). "Bettors flock to Circa for first NFL Sunday at sportsbook". Las Vegas Review-Journal. Retrieved May 17, 2021.
  22. ↑ Katsilometes, John (June 19, 2020). "Derek Stevens teases Westgate with 'largest' sportsbook claim". Las Vegas Review-Journal. Retrieved May 17, 2021.
  23. ↑ Schulz, Bailey (October 22, 2020). "Circa upping the ante for sportsbooks". Las Vegas Review-Journal. Retrieved May 17, 2021.
  24. ↑ Barnes, Jim (October 24, 2020). "Circa sportsbook welcomes sharp bettors". Las Vegas Review-Journal. Retrieved May 17, 2021.
  25. ↑ Murphy, James (October 25, 2020). "Circa Sports Is Becoming A Major Player But Can They Revive Nevada's Sports Betting Scene?". Sports Insider. Retrieved May 17, 2021.
  26. ↑ Purdum, David (July 14, 2021). "Oddsmaker's error causes 53-point WNBA shift". ESPN. Retrieved October 14, 2021.
  27. ↑ Stutz, Howard (September 3, 2020). "Las Vegas-based Circa Sports to open a sportsbook at the off-Strip Tuscany next year". CDC Gaming Reports. Retrieved May 17, 2021.
  28. ↑ Schulz, Bailey (September 3, 2020). "Circa Sports expanding to Tuscany Suites". Las Vegas Review-Journal. Retrieved May 17, 2021.
  29. ↑ Wargo, Buck (September 24, 2020). "Circa Sports to launch sportsbook at Tuscany Casino". Gaming Today. Retrieved May 17, 2021.
  30. ↑ Horwath, Bryan (March 14, 2021). "Circa Sports opening at casinos off the Strip, in downtown Henderson". Las Vegas Sun. Retrieved May 17, 2021.
  31. ↑ Shoro, Mike (March 16, 2021). "Circa Sports opens 1st satellite book at Tuscany". Las Vegas Review-Journal. Retrieved May 17, 2021.
  32. ↑ Dewey, Todd (March 15, 2021). "Circa takes flurry of $10K sharp bets on NCAA Tournament". Las Vegas Review-Journal. Retrieved May 17, 2021.
  33. ↑ Shoro, Mike (April 22, 2021). "Regulators OK Circa sportsbook to operate at Henderson casino". Las Vegas Review-Journal. Retrieved May 17, 2021.
  34. ↑ Katsilometes, John (May 1, 2021). "Casino owner DeSimone opens Circa book with Golden Knights wager". Las Vegas Review-Journal. Retrieved May 17, 2021.
  35. ↑ "Circa Sports opens venue in Sparks, Nevada". Gambling Insider. September 2, 2022. Retrieved September 8, 2022.
  36. ↑ Hidalgo, Jason (April 19, 2022). "Las Vegas gaming company Circa entering Reno-Sparks via Legends casino". Reno Gazette Journal. Retrieved April 19, 2022.
  37. ↑ Velotta, Richard N. (April 19, 2022). "Circa Sports expanding to Northern Nevada casino". Las Vegas Review-Journal. Retrieved April 19, 2022.
  38. ↑ Barnes, Jim (July 20, 2022). "Circa opening first sportsbook in Northern Nevada". Las Vegas Review-Journal. Retrieved September 8, 2022.
  39. ↑ Stutz, Howard (July 26, 2023). "Analyst says Circa now one of Nevada's leading sports betting operators". The Nevada Independent. Retrieved November 21, 2023.
  40. 1 2 Stutz, Howard (October 4, 2023). "'We run our own model:' Why Derek Stevens bets big on sports betting expansion". The Nevada Independent. Retrieved November 21, 2023.
  41. ↑ Edgemon, Erin (December 19, 2023). "Circa reveals plans for its first sportsbook in southwest valley". Las Vegas Review-Journal. Retrieved January 3, 2024.
  42. ↑ "Circa Sports launches at Silverton Casino Lodge". Gambling Insider. January 3, 2024. Retrieved January 3, 2024.
  43. ↑ Schulz, Bailey (February 6, 2020). "Las Vegas sports betting brand Circa Sports expanding to Colorado". Las Vegas Review-Journal. Retrieved May 17, 2021.
  44. ↑ Stutz, Howard (February 7, 2020). "Circa Sports, Century Casinos agree to sports betting deal for Colorado". CDC Gaming Reports. Retrieved May 17, 2021.
  45. ↑ Stutz, Howard (April 16, 2020). "IGT to team up with Circa Sports in Colorado mobile sports betting". CDC Gaming Reports. Retrieved May 17, 2021.
  46. ↑ Dewey, Todd (July 1, 2020). "Circa Sports launches mobile betting app in Colorado". Las Vegas Review-Journal. Retrieved May 17, 2021.
  47. ↑ Heilman, Wayne (July 1, 2020). "Circa sports betting app debuts in Colorado". The Gazette. Retrieved May 17, 2021.
  48. ↑ Lawhon, Danny (July 8, 2020). "Colorado quickly ramps up sports betting". Gaming Today. Retrieved May 17, 2021.
  49. ↑ Holmes, Dan (October 5, 2021). "Circa Sportsbook To Launch In Iowa On October 7". Gaming Today. Retrieved October 14, 2021.
  50. ↑ Altruda, Chris (October 7, 2021). "Circa Sports Goes Live For Mobile Sports Betting In Iowa". SportsHandle. Retrieved October 14, 2021.
  51. 1 2 Velotta, Richard N. (May 9, 2022). "Circa Sports to enter Illinois market with American Place sportsbook". Las Vegas Review-Journal. Retrieved May 10, 2022.
  52. ↑ Miech, Rob (May 21, 2022). "Circa Sports setting up shop in Waukegan, promises elite customer experience". Chicago Sun-Times. Retrieved September 8, 2022.
  53. ↑ Sadin, Steve (May 9, 2022). "Agreements will enable Waukegan casino to feature sportsbook; 'It will be an integral part of the casino'". Lake County News-Sun. Retrieved May 10, 2022.
  54. ↑ Altruda, Chris (May 19, 2022). "Circa Sports Gearing Up For Entry Into Illinois Sports Betting Scene". SportsHandle. Retrieved September 8, 2022.
  55. ↑ Conlin, Bennett (September 29, 2023). "Circa Sports Launches Mobile App, Retail Book In Illinois". SportsHandle. Retrieved November 21, 2023.
  56. 1 2 Altruda, Chris (October 4, 2023). "At Long Last, Circa Is Ready To Play In Illinois". SportsHandle. Retrieved November 21, 2023.
  57. ↑ "Circa Sports partners with Cumberland Run harness track for Kentucky sports betting". CDC Gaming Reports. September 30, 2023. Retrieved November 21, 2023.
  58. 1 2 Dewey, Todd (May 25, 2019). "Derek Stevens guarantees $1M to winner of Circa Sports contest". Las Vegas Review-Journal. Retrieved May 17, 2021.
  59. ↑ Barnes, Jim (February 25, 2020). "$4M guaranteed for Circa Sports football contests". Las Vegas Review-Journal. Retrieved May 17, 2021.
  60. ↑ Keefer, Case (February 25, 2020). "Circa Sports expands football contest offerings with $4 million in guarantees". Las Vegas Sun. Retrieved May 17, 2021.
  61. ↑ Roberts, Micah (March 5, 2020). "Circa Sports' contests expand in 2020". Gaming Today. Retrieved May 17, 2021.
  62. ↑ Ramirez, W.G. (September 2, 2020). "Stevens sticks by his contests". Gaming Today. Retrieved May 17, 2021.
  63. ↑ Balan, Jeremy (July 8, 2022). "Circa Bumps Total Prize Pool For Million IV, Survivor Contests To $12m". SportsHandle. Retrieved September 8, 2022.
  64. ↑ Dewey, Todd (July 27, 2020). "Circa Sports staring at $3.86M loss in NFL contests". Las Vegas Review-Journal. Retrieved May 17, 2021.
  65. ↑ Dewey, Todd (August 24, 2020). "Circa Sports faces $3.26M loss on NFL contests". Las Vegas Review-Journal. Retrieved May 17, 2021.
  66. ↑ Horwath, Bryan (May 27, 2021). "Circa Sports to guarantee $10 million for its NFL handicapping contests". Las Vegas Sun. Retrieved October 14, 2021.
  67. ↑ Dewey, Todd (May 27, 2021). "$10M guaranteed for Circa Sports football contests". Las Vegas Review-Journal. Retrieved October 14, 2021.
  68. ↑ Barnes, Jim (January 30, 2020). "Choose your own numbers in Circa Super Bowl squares pool". Las Vegas Review-Journal. Retrieved September 8, 2022.
  69. ↑ Barnes, Jim (January 31, 2021). "Circa brings back bettable version of Super Bowl squares". Las Vegas Review-Journal. Retrieved May 17, 2021.
  70. ↑ Barnes, Jim (February 6, 2022). "Super Bowl squares popular Circa Sports prop betting option". Las Vegas Review-Journal. Retrieved September 8, 2022.
  71. ↑ Jones, Zack (February 13, 2022). "'Circa Squares' Let Bettors Profit Off Of A Super Bowl Tradition". Forbes. Retrieved September 8, 2022.
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