Merger with KNVN

On August 10, 1998, when KCPM changed its callsign to KNVN, Grapevine Communications sold the station because of its large debt and likely bankruptcy. To avoid possibly putting KNVN off the air, the nearly bankrupt station signed a shared service agreement with KHSL, eventually leading to the controversial consolidation of the news departments. The ratings of the newscasts have always lagged far behind KHSL and KRCR. The takeover led to a slight rise in ratings and KHSL's ratings slightly declined. Soon after, the ratings of both stations plummeted once the newscasts merged. Today's newscasts have slightly increased ratings with six newscasts each weekday and two each day on weekends, but both KHSL and KNVN remain behind KRCR-TV and, to a lesser extent, KCVU, placing fourth and third respectively. The combined operation's ratings are hampered in part because most locations in the southern portion of the viewing area can receive many of the larger stations from Sacramento, including KCRA or KOVR. Both of those stations are also available on Comcast Cable.

Sale to GOCOM

On February 6, 2013, it was announced that KHSL would be sold to GOCOM Media, LLC. Concurrently, sister station KNVN was sold by Evans Broadcasting to K4 Media Holdings, LLC.^[3][4] The FCC approved the sale on April 19, 2013;^[5] it was consummated on May 6.^[6] On July 14, 2015, GOCOM announced that it would sell KHSL-TV to Heartland Media (which also owns Oregon television stations KDRV in Medford and KEZI in Eugene), through its USA Television Holdings joint venture with MSouth Equity Partners, for $40 million; concurrently, K4 Media Holdings would sell KNVN to Maxair Media, with KHSL providing services to KNVN and selling up to 15 percent of channel 24's advertising time.^[7] The sale was completed on December 1.^[8]

Sale to Heartland Media

On July 15, 2015, the announcement was made that Heartland Media, owned by Robert Prather, would be purchasing the station from Gocom and entering a local marketing agreement with Maxair-owned KNVN, which was already operated out of the same facility.^[9]

Sale to Entertainment Studios

On October 1, 2019, it was announced that media mogul Byron Allen's Entertainment Studios would be purchasing 11 of Heartland Media's stations across nine markets for $290 million. Former owner Robert Prather agreed to continue management of the stations at least through the duration of the sale's pending. The sale was completed on February 11, 2020.^[10] Allen's other holdings include The Weather Channel and 21 regional sports networks.^[11]

Action news now Redding bureau on Auditorium Drive in Redding.

Notable former on-air staff

• Louisa Hodge (NCN Wake Up! host) (2003–2005, now at KCBS-2/KCAL-9, Los Angeles)
• Stan Statham (news anchor) (1960s-1970s, former California state assemblyman and former president of the California Broadcasters Association, died in 2020)
• Moriss Taylor (host of The Moriss Taylor Show) (1956-1995, retired in 2013, died in 2018)
• Anthony Watts (chief meteorologist) (1987–2002, 2004, now at KPAY radio in Chico and returned as weekend weather anchor in 2015)

Subchannels

The stations' digital signals are multiplexed:

Analog-to-digital conversion

KHSL-TV became digital-only on December 22, 2008. The station shut down its analog signal, over VHF channel 12, on January 1, 2009. The station's digital signal remained on its pre-transition UHF channel 43.^[13] Through the use of PSIP, digital television receivers display the station's virtual channel as its former VHF analog channel 12.

Early switchover

KHSL replaced normal programming with digital TV information on analog channel 12, and eventually turned it off on January 1, 2009. KHSL's 235 kW, 500-foot-tall (150 m) digital tower doubled its power to nearly 500 kW on February 17, 2009.

Loss in over-the-air coverage

According to KHSL's engineering department, KHSL chose not return to VHF channel 12 as the digital transmission has much poorer results than UHF channels. There was still a substantial loss in over-the-air (OTA) coverage. There has been criticized because a VHF signal better covers the terrain of the rural, mountainous viewing area in local communities and could have actually gained coverage if the digital transmitter used the analog tower. However, results by most stations in the U.S. show a loss of coverage with a VHF signal, but the Chico–Redding area is unique in the fact that the valley is suited better for UHF (VHF is notorious for impulse noise) while the foothills and mountains are better suited for VHF (UHF does not travel the natural curve of the Earth well); but KHSL had to take a loss of approximately 50,000 potential viewers since it cannot satisfy both types of terrain at the same time, less than it would have on VHF 12 but still much worse than the other stations in the area which saw little or no loss in coverage.^[14] However, it covers 537,000 people which is still second to KCVU—which now covers 550,000 people and pulls ahead of KRCR, KIXE, and KNVN, which better cover the core Chico–Redding area, only covering 400,000 people each. Many rural cable systems use Dish Network to feed their systems now since they have now lost OTA coverage. Viewers in northern areas of Sacramento can now occasionally receive a clear KHSL signal, when before they could only get a snowy image at best. To make up for the reception problem in Redding, KHSL has launched a digital fill-in translator from South Fork Mountain on channel 36. In 2018, the translator relocated to channel 18.

Translators

• 1: K31PS-D formerly operated on channel 35 under the call sign K35LB-D until 2019.
• 2: K19GA-D formerly operated on analog channel 59 under the call sign K59ET until 2008.
• 3: K35JX-D formerly operated on analog channel 69 under the call sign K69EN until 1990; it then operated on analog channel 54 under the call sign K45EE until 2010, when it converted to digital as K35JX-D.