Cassius Cash
Great Smoky Mountains National Park Superintendent Cassius Cash
Born (1968-12-10) December 10, 1968
Memphis, Tennessee, U.S.
Notable workSmokies Hikes for Healing
TitleSuperintendent of Great Smoky Mountains National Park

Cassius Cash (born December 10, 1968) is a federal career official who serves as the 16th superintendent of Great Smoky Mountains National Park, encompassing the eponymous mountain range in East Tennessee and Western North Carolina. He started his career in the Forest Service, in wildlife management, and nearly two decades later transferred to the National Park Service.

He is the former superintendent of Boston National Historical Park and Boston African American National Historic Site. In 2015 he was selected as the first African American superintendent of Great Smoky Mountains National Park, the most visited national park in the United States welcoming 12.5 million visitors in 2019.[1]

Early life and education

Cash was born in Memphis, Tennessee, in 1968, to a father who worked as a police officer in the Memphis Police Department, and a mother who worked as a cosmetologist.[2]

Cash attributes some of his earliest interest in the natural world to watching Mutual of Omaha's Wild Kingdom documentary television series in his family home.[3] His interest was further solidified through participating in outdoor excursions with Memphis Boy Scouts Troop 511.[3]

After graduating from high school in Memphis, Cash earned a bachelor of science degree in biology from the historically black college, the University of Arkansas at Pine Bluff, and later studied wildlife management at Oregon State University.[4] Cash is a member of Phi Beta Sigma[5] and Sigma Pi Phi, Beta Theta Chapter.

Career

Cash began his federal career in 1991 with the United States Forest Service as a wildlife biologist at the Gifford Pinchot National Forest in Washington State. He went on to work with the US Forest Service for 18 years in various leadership positions.[4] He served as an administrative officer at Nebraska National Forest, district ranger at the Chattahoochee-Oconee National Forest, a civil rights officer at the National Forests in Mississippi, and was the deputy forest supervisor at the Rogue River-Siskiyou National Forest in southern Oregon before leaving the Forest Service to join the National Park Service in 2010.[4]

Cash served as superintendent at Boston National Historical Park and Boston African American National Historical Park from 2010 to early 2015. While there, he worked with the City of Boston to open a new visitor center in historic Faneuil Hall, which now welcomes more than 5 million visitors a year. Cash also worked with several park partners to secure $4 million to reopen the African Meeting House, the oldest Black church still in its original location in the country.[4] He and his team worked to rebrand Boston's Freedom Trail and the Black Heritage Trail as the Boston Trail to Freedom in order to merge the histories of the American Revolution and history of abolition and to “highlight Boston’s ‘total’ contribution” to US history.[6] In 2014, Cash served as the deputy regional director and chief of staff in the National Park Service Northeast Regional Office.[7] By the end of his five years of service in Boston, Cash was noted as having made “a significant impact” during his term as superintendent there.[8]

In late 2014, National Park Service Regional Director Stan Austin named Cash as the superintendent of Great Smoky Mountains National Park.[4] Cash stepped into the Smokies superintendent position in February 2015, taking over after a series of acting superintendents and the earlier departure of the park's previous permanent superintendent, Dale Ditmanson, who retired in January 2014.[7]  In 2017, Cash also served a temporary assignment as acting superintendent of National Mall and Memorial parks in Washington, DC, for 120 days.[9]

Since arriving in Great Smoky Mountains National Park, Superintendent Cash has managed the park through a number of notable events including the disastrous Chimney Tops 2 Fire, the 2016 National Park Service Centennial, and Smokies Centennial Hike 100 challenge, the 2018 completion of the ‘Missing Link’ of the Foothills Parkway, and the 2020 arrival of the COVID-19 pandemic.[10]

In 2022, Superintendent Cash introduced a ground-breaking proposal that would address the financial needs of the park as its visitation has consistently increased by 57% over a ten-year period,[11] while working with a flat budget and a declining workforce.

The initiative, called “Park it Forward,” proposed having visitors purchase a parking tag when recreating within the park.[12] The proposal has been very controversial with those in surrounding communities stating "Cash has violated the spirit of the park which was intended to be forever free. His doubling of the backcountry fee from $4 to $8 per night makes this park, which was donated by locals largely, cost prohibitive. He has refused to meet with local interest groups, arrogantly snubbed the desires of Blount County, Sevier County, Cocke County and Swain County elected officials and caused the North Carolina state legislature to act in condemnation of this user tax. We are asking that he be replaced with a superintendent who is responsive to those he should be serving instead of his staff and directors. We are asking for new leadership that will follow the law which requires local elected officials and public voices be incorporated into decisions regarding the people's park. We are calling for a repeal of the widely unpopular backcountry fee and a moratorium on all future fees." Despite objections from locals and park visitors nationwide, The ‘Park it Forward’ parking tag program was narrowly approved on April 4, 2022.  

The parking tag requirement went into effect March 1, 2023.[13] It is predicted that the program will generate between $6-8 million in its first year of implementation, with 100% of the revenue staying in the park. Former Senator Lamar Alexander of Tennessee wrote an opinion column in support of the measure.[14]

Awards

On May 24, 2021, Cash received the Agency Leadership Award from the Public Lands Alliance.[15]

On October 21, 2021, Cash received the National Park Conservation Association's 2021 Stephen Tyng Mather Award. Cash received the award for his creation of the Smokies Hikes for Healing program in 2020.[16]

References

  1. ↑ "Park Sets Visitation Record with 12.5 Million Visitors - Great Smoky Mountains National Park (U.S. National Park Service)". www.nps.gov. Retrieved July 10, 2020.
  2. ↑ Duda, Clay (April 13, 2016). "Cassius Cash, the Smokies' First African-American Superintendent, Aims to Help the Park Evolve". The Knoxville Mercury. Retrieved July 10, 2020.
  3. 1 2 "National Park Superintendent got his start in Scouting". Scouting magazine. April 4, 2016. Retrieved July 10, 2020.
  4. 1 2 3 4 5 "Cassius Cash Named Superintendent of Great Smoky Mountains National Park - Great Smoky Mountains National Park (U.S. National Park Service)". www.nps.gov. Retrieved July 10, 2020. Public Domain This article incorporates text from this source, which is in the public domain.
  5. ↑ "Crescent FALL/WINTER 2014". Issuu. Retrieved July 10, 2020.
  6. ↑ "Introducing the New Smokies Superintendent". Smoky Mountain Living. April 1, 2015. Retrieved July 10, 2020.
  7. 1 2 "Meet the new Smokies superintendent". Citizen Times. Retrieved July 10, 2020.
  8. ↑ "Cash leaving Boston National Historical Park for Tennessee". The Boston Globe. December 14, 2014. Retrieved July 10, 2020.
  9. ↑ Ahillen, Steve. "Great Smoky Mountains National Park superintendent to take over National Mall post temporarily". Knoxville News Sentinel. Retrieved July 10, 2020.
  10. ↑ "Meet the man in charge of Great Smoky Mountains National Park". CBS News. October 28, 2016. Retrieved July 10, 2020.
  11. ↑ "Multiple visitation records broken in 2021 at Great Smoky Mountains National Park". WATE 6 On Your Side. January 20, 2022. Retrieved February 20, 2023.
  12. ↑ Gatlinburg, Mailing Address: 107 Park Headquarters Road; Us, TN 37738 Phone:436-1200 Contact. "Park invites public to comment on fee program changes for 2023 - Great Smoky Mountains National Park (U.S. National Park Service)". www.nps.gov. Retrieved February 20, 2023.{{cite web}}: CS1 maint: numeric names: authors list (link)
  13. ↑ Gatlinburg, Mailing Address: 107 Park Headquarters Road; Us, TN 37738 Phone:436-1200 Contact. "Fees & Passes - Great Smoky Mountains National Park (U.S. National Park Service)". www.nps.gov. Retrieved February 20, 2023.{{cite web}}: CS1 maint: numeric names: authors list (link)
  14. ↑ Alexander, Lamar. "Small parking fee is obvious solution to two big problems in the Smokies | Opinion". Knoxville News Sentinel. Retrieved February 20, 2023.
  15. ↑ "Superintendent Cash Recognized for Leadership by Public Lands Alliance". www.smokiesinformation.org. Retrieved June 10, 2021.
  16. ↑ "Great Smokies Superintendent Receives Award for Hikes for Healing Program". National Parks Conservation Association. Retrieved December 19, 2022.
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