Carta Clara
TypeBeer
IndustryFood and beverage
Founded1900
HeadquartersYucatan
ProductsBeer

Carta Clara is a Mexican beer brand, originally produced in the state of Yucatan, manufactured by "Cerveceria Yucateca", a local brewery. The beer was owned by Nestor Rubio Apulche, since 1900. In 2021, Grupo Modelo relaunched the iconic Mexican beer.[1][2]

History

"Cerveceria Yucateca" was opened in 1886 by brewer Jose Maria Ponce.The company produced other beer brands, such as Leon and Leon Negra.[3] In 1900, Rubio Apulche became an associate, and production of Carta Clara began.

Legacy

Although Carta Clara was not produced for a very long time until Grupo Modelo relaunched it during 2021, its legacy remained around the state of Yucatan: Estadio Carta Clara, also known as Parque Carta Clara, remained open from 1954 to 1981 and was home to a baseball team, the Leones de Yucatan. Meanwhile, the Centro de Espectaculos Carta Clara, also known as Jardin de Espectaculos Carta Clara or simply, as Jardin Carta Clara in Merida,[4] remains open for public events.[5]

  1. "La nostalgia en Yucatán sabe a Carta Clara". Yucatan Ahora (in Mexican Spanish). 2018-02-27. Retrieved 2021-08-20.
  2. "Modelo Group relaunched legendary Carta Clara beer in Yucatán". 19 April 2021.
  3. thebeerdaily (2016-05-18). "Una Yucateca que ya se fue: Carta Clara". The Beer Daily. Retrieved 2021-08-20.
  4. "El parque Carta Clara hace 50 años". Punto Medio (in Mexican Spanish). 2019-05-22. Retrieved 2021-08-20.
  5. "Centro de Espectáculos Carta Clara". Yucatán Magazine. Retrieved 2021-08-20.
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