Candace Nelson
Born (1974-05-08) May 8, 1974
Jakarta, Indonesia
NationalityAmerican
Alma materWesleyan University
Occupation(s)Businesswoman, pastry chef, television personality
Websitecandace-nelson.com

Candace Nelson (born May 8, 1974[1]) is an Indonesian-born American pastry chef and judge on the television series Cupcake Wars and Sugar Rush.

Early life

Nelson grew up in Indonesia.[2] Baking runs in her family, as her French-American grandmother was known for the desserts she created at her San Francisco restaurant in the 1930s.[3] Nelson is a graduate of Groton School (class of 1991), Wesleyan University (class of 1996), and Tante Marie's Professional Pastry Program in San Francisco.[4] Nelson is a Wesleyan Distinguished Alumnus Award recipient.[5]

Before entering the bakery business, Nelson and her husband, Charles (born 1969[1]), a native of Oklahoma, worked as investment bankers.[6] After the dot-com bust, Nelson decided to focus on pastry making and opened a custom cake business from her home in San Francisco.[7] Later she and Charles moved the business to a former old-fashioned sandwich shop in Los Angeles and began making only cupcakes.[8]

Sprinkles Cupcakes

On April 13, 2005, the couple opened Sprinkles Cupcakes, the world's first cupcake bakery.[9] They started in a 600-square-foot (56 m2)-shop in Beverly Hills, California.[1] Though the bakery business was in a four-year no carb slump and early naysayers, they sold 2,000 cupcakes the first week.[6] Nelson is described as having a "sophisticated" take on the classic cupcake, using finest quality ingredients like sweet cream butter, pure Nielsen-Massey Madagascar Bourbon vanilla and Callebaut chocolate.[3] She also creates offbeat offerings like vegan and gluten-free cupcakes[10] and even cupcakes for dogs.[11] The sleek, minimalistic store was designed by an architect from Vienna and the logo and packaging were recreated by a former Martha Stewart employee.[1]

Sprinkles now has 22 locations throughout the United States including New York,[12] with plans to open in 4 more cities including London and Tokyo.[1] The Nelsons also started a traveling "Sprinklesmobile", a Mercedes Sprinter van designed by Sprinkles architect Andrea Lenardin.[13] In 2007, Nelson also developed a line of cupcake mixes which are sold exclusively through her store and Williams Sonoma stores in the United States and Canada.[3] In 2012, Sprinkles introduced its Cupcake ATM, a contactless cupcake delivery system, which Nelson conceived after a late night pregnancy craving.[14] Sprinkles now operates 38 Cupcake ATMs nationwide. Sprinkles fans include Oprah Winfrey, Blake Lively, Katie Holmes, Ryan Seacrest, Tom Cruise, Barbra Streisand, and Serena Williams.[4]

In 2014, Nelson sold Sprinkles to a private equity group.[15]

Television career

Nelson is a judge on the competition series Cupcake Wars, syndicated around the world, and Sugar Rush, which she executive produced. She has also appeared on The Best Thing I Ever Ate, The Chef Show, and has been a judge on Bobby Flay's Throwdown show. Nelson also has been featured on television shows, including The Today Show, Nightline, The Martha Stewart Show, Masterchef Season 10 and profiled in People magazine. Her cupcakes have been featured by The Oprah Winfrey Show, Bon Appetit magazine, Food & Wine, The New York Times and the Los Angeles Times.[4]

Nelson co-created and is executive producer of the forthcoming pizza cooking competition Best in Dough on Hulu.

Pizzana

Nelson is co-founder of Pizzana, a Neo-Neapolitan pizza restaurant chain.[16]

Author

Nelson is the author of The Sprinkles Baking Book and Sweet Success.[16]

Personal life

Nelson resides in Los Angeles, California, and Sun Valley, Idaho. Her Sun Valley home was featured on Elle Decor.[17]

References

  1. 1 2 3 4 5 Ganus, Sara (October 4, 2007). "The Icing on the CupCake: Former bankers' cupcake business sweetened by lies". redding.com. Archived from the original on August 3, 2010. Retrieved August 16, 2010.
  2. ↑ Rufca, Sarah (June 17, 2010). "For Sprinkles cupcake queen Candace Nelson, life is pretty sweet". culturemap.com. Retrieved August 16, 2010.
  3. 1 2 3 "Candace Nelson: How she empowers others". womensconference.org. 2010. Archived from the original on April 16, 2013. Retrieved August 16, 2010.
  4. 1 2 3 "Candace Nelson". foodnetwork.com. 2010. Archived from the original on August 10, 2010. Retrieved August 16, 2010.
  5. ↑ "Reunion and Commencement - Alumni Association Awards - Wesleyan University". www.wesleyan.edu. Retrieved July 20, 2022.
  6. 1 2 Davidow, Andrea (June 20, 2007). "Playing with flour a rising obsession". San Diego Union Tribune. Archived from the original on July 17, 2011. Retrieved August 16, 2010.
  7. ↑ "Voices on Leadership: Charles Nelson". washingtonpost.com. July 23, 2008. Retrieved August 16, 2010.
  8. ↑ "Candace Nelson". Ladies Who Launch. March 31, 2009. Archived from the original on August 30, 2010. Retrieved August 16, 2010.
  9. ↑ Macvean (June 3, 2009). "The cupcake abides". Los Angeles Times. Retrieved July 20, 2022.
  10. ↑ Prisco, Joanna (June 7, 2010). "Q&A with Sprinkles Founder Candace Nelson". parade.com.
  11. ↑ "The Big Cupcakes Take the Cake Sprinkles Interview". cucakestakethecake.com. December 18, 2006. Retrieved August 16, 2010.
  12. ↑ "Locations". sprinkles.com. 2016. Archived from the original on February 17, 2011. Retrieved January 9, 2016.
  13. ↑ "Sprinklesmobile". sprinkles.com. 2010. Archived from the original on August 4, 2010. Retrieved August 16, 2010.
  14. ↑ "CANDACE NELSON, Founder of Sprinkles Cupcakes, on the Iconic Red Velvet Cupcake, The First Cupcake ATM and the First Cupcake Truck".
  15. ↑ "KarpReilly buys interest in Sprinkles Cupcakes". Nation's Restaurant News. January 17, 2013. Retrieved January 12, 2024.
  16. 1 2 Expert, Shark Tank (October 19, 2023). "Candace Nelson As a Guest Shark in Shark Tank Season 15".
  17. ↑ McGregor, Kate (November 5, 2019). "This Sun Valley Ski Chalet is the Place for Instant Relaxation". ELLE Decor. Retrieved July 20, 2022.
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