RealCadre LLC
TypePrivate
IndustryFinancial technology
Real estate
Founded2014 (2014) in New York, New York, United States
FounderRyan Williams
Headquarters
New York City, New York
,
United States
Key people
Ryan Williams, CEO, Founder & Executive Chairman

Dan Rosenbloom, Chief Investment Officer

Michael Fascitelli, Investment Committee Co-Chair
Number of employees
Over 100
Websitecadre.com

Cadre is a New York–based financial technology company that provides individuals and institutions direct access to large commercial properties.[1] The business and financial press describe it as a service that "makes the real estate market more like the stock market" by allowing investors to select the individual transactions in which they participate, while investing a smaller amount than would be required to fully fund a transaction.[1] For example, 12 institutional investors (such as family offices and endowments) participated in a $60 million office building purchase.[2] The firm was named to Forbes' "FinTech50" for 4 years in a row starting in 2016.[3][4][5] In 2019, Cadre was the cover story of the Forbes "FinTech 50" issue.[6][7] In 2018, a partnership with Goldman Sachs was announced through which Goldman Sachs' private wealth clients committed at least $250 million (USD) real estate investments through Cadre.[8][9] In 2020, Cadre announced its "Direct Access" fund intended to include smaller investors with a $400 million target raise.[10] The company also offers a managed portfolio service and a real estate secondary market, as well as a cash holdings account called "Cadre Cash".[11] The company has announced plans to address racial injustice in the United States by investing at least 10% of its Direct Access fund investments with minority-owned operators and increasing its cash held in black-owned banks.[10]

In 2023, Cadre launched Cadre Direct Access Fund II, a value-add fund aiming to raise $500mm to invest in opportunistic assets resulting from the capital markets dislocation. Most of its investors in the fund were expected to be institutional in nature.[12] In 2023, Cadre merged with Yieldstreet, a global alternative investment platform. Cadre CEO Ryan Williams will continue to serve as the CEO of Cadre, which will operate independently.[13] Prior to merger,Cadre received venture capital investment from several sources.[14][15]

History

Founder and then-CEO Ryan Williams started the company with Thrive Capital and General Catalyst, which together invested $18 million in a 2015 fundraising round.[16] Startup capital included a $250 million line of credit from the family of George Soros.[17][18] That round also included a $250 million backstop liquidity commitment from an unnamed family office.[1] Vornado CEO Michael Fascitelli also invested in this round and joined the board. Jared Kushner advised the firm for approximately 18 months.[1]

Williams was named one of Forbes' "30 Under 30" for 2018.[19][20][21] Former Vornado Realty Trust CEO Michael D. Fascitelli leads the investment committee.[22] Other team members were hired from Silicon Valley firms,[1][23] such as the former head of engineering from Mint.com.[23][24]

In 2016, the firm raised another $50 million, which included Michael Fascitelli joining Cadre's investment committee.[25][26] In 2017, it was named an "Inc. New York start-up to watch",[27] to Equities.com's Pioneer 250,[28] and to Fast Company's "5 FinTech startups to watch".[23] The firm raised an additional $65 million in 2017 in a round led by Andreessen Horowitz.[29] A 2018 deal permits private wealth clients of Goldman Sachs to invest through the Cadre platform.[8]

In early 2018, it was reported that the company planned to expand to include residential real estate loans by investing in loans issued by others.[30]

In 2018 the company announced the "Cadre Secondary Market," which permits users to sell positions after a one-year holding period. It also announced the "Cadre Managed Portfolio" service, which allows users to create a diversified account with a $250,000 minimum.[31]

In late 2018, the company launched an opportunity zone fund based on tax changes established in the Tax Cuts and Jobs Act of 2017, which were designed to encourage investment in low-income areas. Investors who invest in qualified projects and meet holding-period requirements face reduced capital gains taxes and may defer other capital gains taxes.[32]

In 2019, CEO Ryan Williams said that Cadre's ability to disrupt the industry was because "real estate is a Jurassic industry. It's antiquated."[33] In late 2019 it was reported the Cadre had returned more than $100 million to investors.[34]

In 2020, Cadre announced that it hired Allen Smith, former CEO of Four Seasons Hotels and Resorts, as president. Smith previously worked as the CEO of Prudential Real Estate Investors.[35][18]

Also in 2020, CEO Ryan Williams announced plans for Cadre to increase its support for equality. The company made Juneteenth a company holiday and Williams, who shared his personal ancestry story including former enslaved persons, also published a plan to help increase economic opportunity for diverse communities through "formal mentorship programs to provide hands-on guidance, and ... comprehensive skills-training programs that help people of all ages get a start in careers that will allow them to succeed in a fast-changing economy."[36]

In October 2020, Cadre added the "Cadre Cash" platform, allowing investors to earn a cash reward on qualifying cash balances held in the platform.[37]

In early 2021, Cadre announced a new $400 million "Direct Access" fund targeting individual investors, financial institutions and wealth advisors, with a minimum investment of $50,000, which lowers the implied per-property allocation to $5,000 or less. The fund will permit investors to seek liquidity after a mandatory hold period through the company's secondary market, where investors can post interests in sale to potential buyers. Cadre also announced a plan for at least 10% of all investments through its Direct Access fund to be made with minority-owned operators, and at least 5% of cash to be held in black-owned banks.[10]

In 2022, Jared Kaplan was hired as CEO; founder Ryan Williams became Executive Chairman and Co-Chairman of Cadre's Global Investment Committee.[38] Kaplan is the former CEO of OppFi and the founder of Insureon.[38]

Yieldstreet merger

In late 2023, Cadre closed a merger with Yieldstreet, a company that provides a platform for global alternative investments. Both companies will continue to operate as separate divisions, with Ryan Williams continuing to helm Cadre.[13]

Fortune Magazine described the merger as creating conditions for a future IPO.[13] At the time of the merger, Cadre and Yieldstreet together had produced morethan $3.1 billion in returns for clients, based on a total investment value of $9.7 billion across 500,000 clients. Willaims stated, "Together with Yieldstreet, we look forward to helping expand institutional distribution and broadening its offering of institutional-caliber products and innovative solutions that reduce friction for investors in private markets."[39]

Platform

Traditional real estate investment funds vest all decision-making with a paid manager; individual participants have no ability to select transactions in which to participate. By contrast, Cadre permits investors to choose what investments to make on a building or project level. Cadre curates investment opportunities, and uses an electronic platform to make these qualified opportunities available to investors. Individual investors can then buy a stake in any project.[1] The company performs diligence using its data analysis software and data analysis team.[3] For sellers, the company claims higher speed and lower fees as advantages.[1] CEO Williams claims that real estate "builds multi-generational wealth", and, "Cadre provides access to more members of the global economy with the opportunity to build wealth".[40] Secondary sales and managed portfolios are also supported. In the future, the firm intends to use its data analytics platform to allow investment in opaque, illiquid asset classes beyond real estate (such as "energy, natural resources, oil, infrastructure, or anything that's historically been privately held or inaccessible").[3][41] The platform also offers a cash reward on qualifying balances in the "Cadre Cash" program.[37]

References

  1. 1 2 3 4 5 6 7 "Google and Facebook employees are flocking to a startup that's raised ~$70 million to shake up the real estate world". Business Insider. Archived from the original on 2017-04-04. Retrieved 2017-04-04.
  2. ↑ "Trump's Son-in-Law Hasn't Given Up Real Estate For Politics Yet". Bloomberg.com. 8 July 2016. Archived from the original on 7 April 2017. Retrieved 4 April 2017.
  3. 1 2 3 "Cadre CEO Says Data Processes, Services Give Them an Edge". Bloomberg.com. Archived from the original on 2017-04-07. Retrieved 2017-04-04.
  4. ↑ Novack, Janet. "The Forbes Fintech 50 For 2016". Forbes. Archived from the original on 2017-04-04. Retrieved 2017-04-04.
  5. ↑ "The Future of Real Estate: Fintech 50 2020". Forbes. Archived from the original on 2020-03-04. Retrieved 2020-07-18.
  6. ↑ Communications, Forbes Corporate. "Forbes Releases Fourth Annual Fintech 50 List: The Future of Your Money". Forbes. Archived from the original on 2019-02-12. Retrieved 2019-02-11.
  7. ↑ Vardi, Nathan. "Ryan Williams, 30, Started A Revolutionary $800M Fintech. But Can He Escape His Kushner-Trump Connection?". Forbes. Archived from the original on 2019-02-12. Retrieved 2019-02-11.
  8. 1 2 "Goldman Commits $250 Million in Client Money to Real Estate Startup Cadre". Bloomberg.com. 2018-01-10. Archived from the original on 2018-01-14. Retrieved 2018-01-13.
  9. ↑ "Real estate investing startup Cadre partners with Goldman Sachs". Reuters. Jan 10, 2018. Archived from the original on January 12, 2018. Retrieved 2018-01-13.
  10. 1 2 3 Gara, Antoine. "Fintech Cadre Launches $400M Fund Targeting Individual Investors And Will Back Underrepresented Real Estate Operators". Forbes. Archived from the original on February 2, 2021. Retrieved 2021-02-25.
  11. ↑ "The Startup Trying to Disrupt Private Equity Firms | Institutional Investor". Archived from the original on 2018-11-22. Retrieved 2018-11-21.
  12. ↑ Benson, Peter (2023-03-21). "Cadre launches second value-add fund". PERE. Retrieved 2024-01-17.
  13. 1 2 3 "Exclusive: Yieldstreet to acquire real estate tech startup Cadre". Fortune. Retrieved 12 January 2024.
  14. ↑ Drucker, Jesse (5 November 2017). "Kremlin Cash Behind Billionaire's Twitter and Facebook Investments; Leaked files show that a state-controlled bank in Moscow helped to fuel Yuri Milner's ascent in Silicon Valley, where the Russia investigation has put tech companies under scrutiny". NYTimes.com. Retrieved 8 March 2018.
  15. ↑ Four Corners; International Consortium of Investigative Journalists (5 November 2017). "Leaked documents link Trump's Commerce Secretary to Putin cronies". Australian Broadcasting Corporation. Retrieved 8 March 2018.
  16. ↑ Cutler, Kim-Mai. "Cadre Raises $18.3M From Thrive, General Catalyst To Build Software For Big Commercial Real Estate". TechCrunch. Archived from the original on 2017-04-04. Retrieved 2017-04-04.
  17. ↑ "Trump adviser Kushner's undisclosed partners include Goldman and Soros".
  18. 1 2 "Jared Kushner divests stake in Cadre". 28 February 2020. Archived from the original on 2020-05-26. Retrieved 2020-07-18.
  19. ↑ "28 black founders and investors making an impact in tech - PitchBook News". Archived from the original on 2017-04-04. Retrieved 2017-04-04.
  20. ↑ "Ryan Williams - Meet Crain's New York Business Class of 2017 40 Under 40". www.crainsnewyork.com. Archived from the original on 2017-04-07. Retrieved 2017-04-06.
  21. ↑ Communications, Forbes Corporate. "Forbes Releases 2018 Edition of the 30 Under 30 List". Forbes. Archived from the original on 2017-11-14. Retrieved 2017-11-18.
  22. ↑ Weiss, Lois (4 January 2017). "Ex-Vornado president takes on larger role at Kushner's Cadre". New York Post. Archived from the original on 22 October 2017. Retrieved 13 December 2017.
  23. 1 2 3 "5 Fintech Startups To Watch In 2017 | Fast Company". Fast Company. 26 December 2016. Archived from the original on 4 April 2017. Retrieved 4 April 2017.
  24. ↑ "Cadre Expands Executive Team, Appointing Sam Mischner as Chief Commercial Officer". finance.yahoo.com. Archived from the original on 2019-06-11. Retrieved 2019-05-23.
  25. ↑ Weiss, Lois (26 January 2016). "Real estate startup Cadre raises whopping $50M". New York Post. Archived from the original on 14 January 2018. Retrieved 13 December 2017.
  26. ↑ Kolodny, Lora (26 January 2016). "Cadre Scores $50M for Professional Real-Estate Investment". Wall Street Journal. Archived from the original on 4 April 2017. Retrieved 4 April 2017.
  27. ↑ "Mattresses, Makeup, and Meal Kits: Top 10 NYC Startups to Watch in 2017". Inc.com. 25 January 2017. Archived from the original on 23 February 2017. Retrieved 4 April 2017.
  28. ↑ "Westward Ho". Equities.com. Archived from the original on 2017-04-05. Retrieved 2017-04-04.
  29. ↑ "Online Real Estate Marketplace Cadre Raises $65 Million led by Andreessen Horowitz". Crowdfund Insider. 10 June 2017. Archived from the original on 6 September 2017. Retrieved 16 June 2017.
  30. ↑ "Kushner brothers' Cadre plans to launch mortgage business". The Real Deal New York. 2018-03-08. Archived from the original on 2018-03-09. Retrieved 2018-03-09.
  31. ↑ "How Modern FinTech Disrupts the Real Estate Industry". Archived from the original on 2018-11-22. Retrieved 2018-11-21.
  32. ↑ "Cadre | Opportunity Zones | Jared Kushner Cadre". 30 November 2018. Archived from the original on 2018-12-11. Retrieved 2018-12-10.
  33. ↑ Matt Egan (20 May 2019). "Meet the 31-year-old African American CEO aiming to revolutionize real estate investing". CNN. Archived from the original on 2019-05-22. Retrieved 2019-05-23.
  34. ↑ "Cadre returned more than $100m to platform investors". Archived from the original on 2019-12-06. Retrieved 2020-07-18.
  35. ↑ Vardi, Nathan. "Real Estate Tech Startup Cadre Hires Former Four Seasons CEO As President". Forbes. Archived from the original on 2020-02-04. Retrieved 2020-02-04.
  36. ↑ "Juneteenth and beyond: Corporate leaders must pave a path to economic justice". Fortune.
  37. 1 2 "Cadre CEO on launch of 'cash' product".
  38. 1 2 Jackson, Ted. "Ryan Williams Steps Down as Cadre CEO; Jared Kaplan to Succeed Him". Connect CRE. Retrieved 2022-06-29.
  39. ↑ Muhn, Julie (1 December 2023). "YieldStreet Pads Alternative Investment Offerings with Cadre Acquisition". Finovate. Retrieved 12 January 2024.
  40. ↑ Sharf, Samantha. "How To Value Boston's Faneuil Hall And Other Questions Fintech Could Answer". Forbes. Archived from the original on 2017-04-04. Retrieved 2017-04-04.
  41. ↑ "How this 50-person startup is planning to completely transform the real estate industry". builtinnyc.com. 2017-04-05. Archived from the original on 2018-08-07. Retrieved 2018-08-06.
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