Birra Moretti Trophy
Founded1997
Abolished2008
RegionItaly
Number of teams3
Last championsJuventus
Most successful club(s)Juventus
(6 titles)

The Trofeo Birra Moretti (Birra Moretti Trophy) was an annual football friendly tournament that had been organised and sponsored by Birra Moretti from 1997 to 2008.[1] The teams played three round-robin matches lasting 45-minutes each. If any match ended in a draw, it was decided by shoot-outs or penalties (as in 2008 edition).

The stage of the awards ceremony at San Paolo in Naples during the 2007 edition.

After 2008, the event has not taken place anymore. Officially, Heineken Italia announced its intention to suspend it for only one year in 2009, coinciding with a change of promotional strategies at the 150th anniversary of Beer Moretti S.p.A., but was not resumed even in the following years.

Formula

The tournament was played in 3 matches, each of 45 '(plus any recovery): the loser of the first match challenged the third team, later engaged against the winner of the opening match. In most of the editions, the matches were divided into 2 halves (from 22'30 "each) to give kickoff to each formation: the interval was also useful to the organizers for promotional and advertising purposes. If after 45 'the match was tied, there was a shoot-out (penalty in motion) with 3 executions per team and possible continuation to the bitter end. Penalty shots. The score was thus assigned :

  • 3 points for victory in the 45 '
  • 2 points for winning on penalties
  • 1 point for losing on penalties
  • no points for the defeat in the 45 '

For tie situations in the standings, the goal difference first and the detached standings were considered first. Only the goals of the 45 minutes were counted in the goal difference.

Winners

Editions

2003

  • 3 points for win, 0 points for loss
  • 2 points for shoot-out win, 1 point for shoot-out loss
  • Juventus F.C. wins tournament

Team Pld W SOW SOL L GF GA GD Pts
Juventus 2 1 1 0 0 3 2 +1 5
Sampdoria 2 0 1 1 0 2 2 0 3
Internazionale 2 0 0 1 1 2 3 −1 1
Source:
8 August 2003 Juventus Italy 2 – 1 Italy Internazionale Stadio San Nicola, Bari
20:30 CEST Camoranesi 7'
Di Vaio 16'		 34' Crespo Referee: Italy Tiziano Pieri
8 August 2003 Sampdoria Italy 1 – 1
(1 – 0 p)		 Italy Internazionale Stadio San Nicola, Bari
21:30 CEST Bazzani 18' 7' Martins Referee: Italy Marco Gabriele
Penalties
Yanagisawa soccer ball with red X
Job soccer ball with check mark		 soccer ball with red X Kallon
soccer ball with red X Martins
soccer ball with red X Luciano
8 August 2003 Sampdoria Italy 1 – 1
(3 – 4 p)		 Italy Juventus Stadio San Nicola, Bari
22:30 CEST Pedone 1' 4' Di Vaio Referee: Italy Nicola Ayroldi
Penalties
soccer ball with red X Appiah
soccer ball with check mark Maresca
soccer ball with check mark Olivera
soccer ball with check mark Miccoli
soccer ball with check mark Fresi

2004

  • 3 points for win, 0 points for loss
  • 2 points for shoot-out win, 1 point for shoot-out loss
  • Juventus F.C. wins tournament

Team Pld W SOW SOL L GF GA GD Pts
Juventus 2 1 1 0 0 1 0 +1 5
Palermo 2 1 0 1 0 2 1 +1 4
Internazionale 2 0 0 0 2 1 3 −2 0
Source:
4 August 2004 Juventus Italy 1 – 0 Italy Internazionale Stadio San Nicola, Bari
20:30 CEST Trezeguet 7' Attendance: 60,000
Referee: Italy Gianluca Paparesta
4 August 2004 Palermo Italy 2 – 1 Italy Internazionale Stadio San Nicola, Bari
21:30 CEST Morrone 30'
Toni 43'		 44' Ventola Attendance: 60,000
Referee: Italy Nicola Ayroldi
4 August 2004 Palermo Italy 0 – 0
(1 – 2 p)		 Italy Juventus Stadio San Nicola, Bari
22:30 CEST Attendance: 60,000
Referee: Italy Tiziano Pieri
Penalties
Ferri soccer ball with red X
E. Filippini soccer ball with red X
Farías soccer ball with check mark		 soccer ball with red X Baiocco
soccer ball with check mark Olivera
soccer ball with check mark Miccoli

2005

  • 3 points for win, 0 points for loss
  • 2 points for shoot-out win, 1 point for shoot-out loss
  • S.S.C. Napoli wins tournament

Team Pld W SOW SOL L GF GA GD Pts
Napoli 2 1 1 0 0 3 2 +1 5
Juventus 2 1 0 1 0 3 1 +2 4
Internazionale 2 0 0 0 2 1 4 −3 0
Source:
12 August 2005 Juventus Italy 2 – 0 Italy Internazionale Stadio San Paolo, Naples
20:30 CEST Ibrahimović 1', 9' Report Attendance: 40,000
Referee: Italy Matteo Trefoloni
12 August 2005 Napoli Italy 2 – 1 Italy Internazionale Stadio San Paolo, Naples
21:30 CEST Bogliacino 13'
Piá 23'		 Report 22' (pen.) Recoba Attendance: 40,000
Referee: Italy Antonio Dattilo
12 August 2005 Napoli Italy 1 – 1
(2 – 0 p)		 Italy Juventus Stadio San Paolo, Naples
22:30 CEST Sosa 4' (pen.) Report 15' Zalayeta Attendance: 40,000
Referee: Italy Christian Brighi
Penalties
Gatti soccer ball with check mark
Capparella soccer ball with check mark		 soccer ball with red X Zambrotta
soccer ball with red X Mutu

2006

  • 3 points for win, 0 points for loss
  • 2 points for shoot-out win, 1 point for shoot-out loss
  • Juventus F.C. wins tournament

Team Pld W SOW SOL L GF GA GD Pts
Juventus 2 1 1 0 0 1 0 +1 5
Napoli 2 1 0 1 0 1 0 +1 4
Internazionale 2 0 0 0 2 0 2 −2 0
Source:

2007

  • 3 points for win, 0 points for loss
  • 2 points for shoot-out win, 1 point for shoot-out loss
  • F.C. Internazionale Milano wins tournament

Team Pld W SOW SOL L GF GA GD Pts
Internazionale 2 2 0 0 0 3 0 +3 6
Juventus 2 1 0 0 1 1 1 0 3
Napoli 2 0 0 0 2 0 3 −3 0
Source:
9 August 2007 Napoli Italy 0 – 1 Italy Juventus Stadio San Paolo, Naples
20:30 CEST 25' Del Piero Attendance: 60,000
Referee: Italy Nicola Stefanini
9 August 2007 Napoli Italy 0 – 2 Italy Internazionale Stadio San Paolo, Naples
21:30 CEST 20' Stanković
21' Suazo		 Attendance: 60,000
Referee: Italy Antonio Giannoccaro
9 August 2007 Juventus Italy 0 – 1 Italy Internazionale Stadio San Paolo, Naples
22:30 CEST 2' César Attendance: 60,000
Referee: Italy Gianluca Rocchi

2008

  • 3 points for win, 0 points for loss
  • 2 points for penalty kick win, 1 point for penalty kick loss
  • Juventus F.C. wins tournament based on head-to-head result

Team Pld W PKW PKL L GF GA GD Pts
Juventus 2 0 2 0 0 0 0 0 4
Milan 2 1 0 1 0 1 0 +1 4
Napoli 2 0 0 1 1 0 1 −1 1
Source:
21 August 2008 Napoli Italy 0 – 1 Italy Milan Stadio San Paolo, Naples
21:30 CEST Report 44' Paloschi Attendance: 50,000
Referee: Italy Nicola Pierpaoli

Gunners

The best mark in the event is Christian Vieri with 6 goals, all made with the Inter shirt.

Television

All editions of the Birra Moretti Trophy were transmitted in clear and exclusive channels from Mediaset (sometimes Canale 5, sometimes Italia 1, in some editions the first minigirl was transmitted by Italy 1 and the other two by Channel 5).

References

  1. ↑ "Archived copy" (PDF). Archived from the original (PDF) on 2011-07-08. Retrieved 2011-01-24.{{cite web}}: CS1 maint: archived copy as title (link)
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