Early career

Al Jazeera Media Network entered the European television rights market in June 2011 when it purchased a package of live French football Ligue 1 matches from 2012 to 2016 for €90 million a year. The deal makes them joint broadcasters of domestic top-flight football in France alongside long-term rights holders Canal+.^[2] The broadcaster also acquired the pay-TV rights to the UEFA Champions League, Europa League from 2012 to 2015, Euro 2012 and Euro 2016 in France.^[3][4][5] France was targeted as Al Jazeera's first entry into Europe due to the fact that there were no dedicated sports channels, unlike in the United Kingdom.^[6]

The name "beIN Sports" was first revealed in early 2012. According to Nasser Al-Khelaifi, the director of Al Jazeera Sports, the name "symbolises the mind of two channels aiming at bringing live and exclusive broadcasting of the biggest events."^[7] Former Canal+ executive Charles Bietry was hired by Al Jazeera to launch the channels.^[8] The channels will be available on all cable and IPTV providers and select satellite providers.^[9] CanalSat – owned by Canal+ Group – has declined to carry the channels as of March 2012.^[10] beIN Sports was officially launched on June 1, 2012, in time to broadcast Euro 2012.^[11] beIN Sports 2 commenced on July 27, 2012, in time to broadcast the French Ligue 2 season, and before the start of the 2012–13 Ligue 1 season.^[11] In June 2015, it was announced that Nasser Al-Khelaifi had plans to create the beIN Sports channel on TV operators to cable in Brazil.^[12]

beIN Sports Spain officially began broadcasting on 1 July 2015, the date on which Gol Televisión ceased broadcasting all football games, which during the summer were in place under the slogan "Change the game", "Cambia el juego" in Spanish. Thanks to an alliance between Al Jazeera and Mediapro, beIN Sports Spain offers UEFA Champions League (2015–2018), UEFA Europa League (2015–2018), UEFA Super Cup (2015–2017), Premier League (2015–16 season only), Serie A, Primeira Liga, Jupiler Pro League, Ligue 1, DFB Pokal, Coupe de la Ligue, KNVB Beker, Johan Cruijff Shield, Copa de Brasil, CONCACAF Gold Cup, Copa Libertadores and Copa Sudamericana. beIN Sports Spain can be viewed over the Internet, smart TV (LG and Samsung), PC, laptops, tablets, Smartphones (iOS/Android), PS3/PS4, Chromecast, TV Operators (Orange, Vodafone and Telecable) and online platforms (beIN Sports Connect, Total Channel and YouTube). On Wednesday August 19, due to the start of the playoffs of the UEFA Champions League, beIN Sports (Spain) begins to emit beIN Sports MAX (up to 8 simultaneous channels) to broadcast all matches of the UEFA Champions League and UEFA Europa League.

beIN Sports (Spain) offers customers Gol Televisión lost up to 30 June 2015 an exclusive promotion to watch beIN Sports through beIN Sports CONNECT, and through the app "TotalChannel". It also offers channels like FOX, AXN, TNT, and the best entertainment channels in HD for €5/month for two months, then from the third month onwards €9.99/month. beIN Sports (Spain) developed a channel licensed for bars in Spain called "beIN Sports BAR". The channel stopped transmission on 9 August 2018.

For the 2016–2017 season and onwards, beIN Sports Spain has the television rights to La Liga (eight games a day, always one of Real Madrid or FC Barcelona) and Copa del Rey.

beIN Media Group acquired Digiturk in July 2015.

On November 1, 2017, beIN Sports created an Olympic Channel in the Middle East and North Africa region.^[13]

On 19 April 2016, beIN Sports launched on Starhub TV Channel 213.

On 1 August 2016, beIN Sports launched on Astro on Channel 837 until moved to Channel 818 on 1 August 2019.

On 19 October 2018, beIN Sports MAX launched on Singtel TV on Channel 110.

On 4 December 2018, beIN Sports MAX launched on Astro on Channel 841 until moved to Channel 819 on 1 August 2019.

On 6 August 2019, beIN Sports launched on Singtel TV on Channel 109 and it ceased transmission on 2 October 2021. However, beIN Sports made its return on Singtel TV on 11 March 2022 on Channel 109/126 and launch beIN Sports 2 on Channel 117 and 127 on the same date. From 27 June 2022, beIN Sports, beIN Sports 2 and beIN Sports 3 channels are only available on Channel 126, 127 and 128 on Singtel TV.

On 7 January 2022, beIN Sports Max was rebranded to beIN Sports 3 in Malaysia and Singapore.

On 1 May 2022, beIN Sports and beIN Sports 3 launched on Unifi TV.

On 1 August 2022, beIN Sports 4 launched on Unifi TV.

In France, where beIN Sports was launched for the first time, it holds the rights to broadcast major football tournaments, including Ligue 1, La Liga, Serie A, Bundesliga and the European Football Championship. Along with Canal+, beIN Sports also holds the rights to broadcast all the Champions League matches from 2021 to 2024.^[14]

In the United States and Canada, beIN Sports holds the rights to broadcast La Liga, Ligue 1, CONMEBOL World Cup Qualifiers, Copa Libertadores and Football League Championship matches and Real Madrid TV.^[15] It launched two channels in the United States (English and Spanish), in August 2012, followed by a full channel in Canada, on 31 January 2014.

In Indonesia, beIN Sports holds the rights to broadcast La Liga, Ligue 1, Serie A (2013–2016, return in 2018), Süper Lig (2017–18 until 2021–22), A-League (starts 2017–18 season), FFA Cup (starts 2017 season), CAF World Cup Qualifiers, Major League Soccer (MLS), and more. In Malaysia, beIN Sports offers comprehensive coverage of European Football Leagues including La Liga, Ligue 1 and more.

In Hong Kong, beIN Sports holds the rights to broadcast Serie A, Ligue 1, Major League Soccer (MLS), A-League (starts 2017–18 season), FFA Cup (starts 2017 season), UEFA Champions League, UEFA Europa League and more. In Thailand, beIN Sports holds the rights to broadcast La Liga, Serie A, Ligue 1, Bundesliga, MLS (until 2022), Süper Lig (2017–18 until 2021–22), A-League (starts 2017–18 season), FFA Cup (starts 2017 season), and more.

In Australia, the channel was launched in late November 2014, following the acquisition of Setanta Sports Australia which was rebranded as beIN Sports.^[16] beIN Sports Australia holds the rights to broadcast UEFA Champions League (2015–2018),^[17] UEFA Europa League (2015–2018), EFL Cup, La Liga, Serie A,^[18] Ligue 1, Bundesliga, MLS, Copa Libertadores and RBS Six Nations. On 14 March 2016, beIN Sports Australia expanded from one to three channels, all in HD, and as of 15 May 2016 has been made available to all Foxtel sport pack subscribers, rather than the original add-on cost for a single SD channel. Fetch subscribers still only have access to beIN Sports 1, which is an add-on cost each month.

beIN Connect, also known as beIN Sports Connect, is a subsidiary over-the-top content (OTT) service started in 2014. It allows users to watch live and on-demand video content from a Mac, Windows PC, mobile phone, Xbox 360, Xbox One, PlayStation 3 or PlayStation 4 via a broadband or Wi-Fi internet connection. On-demand content comprises sports highlights, movies, and TV shows. beIN CONNECT is available as a paid service in France, Spain, United States, Canada, Turkey (in 2017), Asia-Pacific (in 2017) and the MENA region.^[19]

Football

Rugby union

In France, beIN Sports broadcasts November test matches, European Rugby Champions Cup, European Rugby Challenge Cup, English Premiership and Pro14.

Rugby league

beIN Sports will broadcast the Super League including all home matches of French side Catalans Dragons.^[28] Other competitions include the Australian National Rugby League and State of Origin series.^[28]

beIN Sports was awarded the rights to the 2013 Rugby League World Cup and broadcast all matches live.^[29]

Cricket

In 2017, cricket debuted on the channel. BeIN Sports has acquired the Cricket Australia and England and Wales Cricket Board rights for the Middle East and North Africa (MENA) region, and broadcast the 2017–18 Ashes series and 2017–18 Big Bash League season.

Motorsports

On 23 February 2013, as part of Al-Jazeera's increasing footprint in the Superbike World Championship, which they hold rights in the Middle East, and the transitional shutdown of Fox Sports motorsport operations in Charlotte, North Carolina, beIN Sports acquired the rights to the Superbike World Championship in the United States, which also includes live coverage of the races and also the support classes, which had never been televised in the United States in the past.^[30]

beIN Sports also airs the FIA World Rallycross Championship in the United States, the Middle East, and North Africa.

In 2016, beIN Sports began to broadcast two more Dorna-controlled motorcycle road racing series in the United States and Canada -- MotoGP, the Superbike World Championship, giving them control of FIM road racing on North American television. The deal ended after the 2019. The channel also aired MotoAmerica from 2016 to 2018.

Team handball

beIN Sports has acquired exclusive broadcast rights to the EHF Champions League (Team Handball). The EHF Champions League is the most important club competition for men's and women's teams in Europe and involves the leading teams from the top European nations.

In January 2013, beIN Sports also acquired the broadcast rights to the 2013 World Men's Handball Championship. beIN Sports USA aired live, delayed and pre-recorded HD games in the US, between January 11–27, 2013.

Tennis

In France, beIN Sports airs the Wimbledon Championships, Davis Cup, Fed Cup, ATP World Tour Masters 1000, ATP World Tour 500, ATP World Tour Finals, and some ATP World Tour 250 and WTA Tour tournaments.

beIN Sports will be the exclusive broadcaster of WTA Tour in the United States, Australia, the Middle East, and North Africa from 2017 to 2021.

Other sports

In France, beIN Sports aired the 2012 Summer Olympics tennis, handball and basketball tournaments. In athletics, beIN Sports airs the IAAF Diamond League and several international marathons and World Indoor Meetings. In cycling, it broadcasts some UCI World Tour road races, including the Giro d'Italia, as well as the UCI Road, Track, Mountain Bike and Trials World Championships ("Mountain Bike Mania," 2016-2018). The channel also airs the French Handball Championship, FIVB World League, EuroLeague (top-tier European basketball club competition), National Basketball Association (NBA), National Football League (NFL), and Major League Baseball (MLB).

On 25 May 2016, the U.S. beIN Sports announced that it had acquired partial rights to Conference USA college sports, including a package of selected college football, basketball, baseball, softball, and soccer matches. The deal marks the first American football-related contract the U.S. network has acquired.^[33]

On 20 April 2018, professional wrestling debuted on the channel with the premiere of Major League Wrestling's weekly series, MLW Fusion, on beIN Sports USA.^[34]

Indonesia & Philippines

Canada

Despite most of its North American broadcast rights contracts covering both the United States and Canada, beIN Sports initially was not authorized to broadcast in the country nor had it sub-licensed any of its programmings to local broadcasters. The channel had a difficult time finding a broadcaster willing to partner up with it to launch its services. In October 2013, beIN Sports launched an online streaming service in Canada through their website www.beINsportsplay.ca. The live service was available at no charge for registered users until 1 February 2014; since then, users can access the streams for CAD$19.99 per month. On-demand coverage is not available through beIN Sports Play Canada.^[36]

On 18 December 2013, beIN Sports announced they had reached a deal with Ethnic Channels Group, a local ethnic broadcaster, to launch their services in Canada.^[37] The channel was officially launched on 31 January 2014 via MTS and NEXTV.

beIN Sports HD is available on Shaw Cable on channel 234,^[38] Rogers Cable on channel 391,^[39] on Bell Satellite & Fibe on channel 1412,^[40] on Videotron on channel 797 and through OTT broadcaster DAZN.

France

In July 2018, beIN Sports struck a multi-million rights deal with French sports agency, Amaury Sport Organisation (ASO), granting it the sole rights in MENA to broadcast all its major events until 2023. But in April 2019, ASO confirmed that one its major event, Dakar Rally would be held in Saudi Arabia from 2020 under a multi-year accord. Following which, beIN said that ASO was trying to exit its MENA deal and instead making a transition towards Saudi broadcaster.^[41] However, in October 2019, the president of the Nanterre Commercial Court in France ruled that ASO must continue to maintain its five-year exclusive rights agreement with beIN.^[42]

Market position

beIN Sports' market positions in some regions have led to concerns over the network's dominance. In 2016, French authorities blocked a deal by beIN Sports France to sub-license its sports properties to Canal+ Sport, as it would have given the partnership control of 80% of French sports media rights.^[43][44] At the 2017 World Men's Handball Championship, whose international media rights were owned by beIN Sports, French radio stations declined to air the tournament as beIN Sports wanted them to pay administrative fees about five times higher than technical cost, in violation of French law.^[45] The 2017 Africa Cup of Nations were also left without domestic television coverage in four countries participating in the tournament – Algeria, Egypt, Morocco, and Tunisia – due to exorbitant sublicensing fees being demanded from free-to-air broadcasters by beIN as the region's rightsholder.^[46]

In August 2018, beIN Sports was fined, and subsequently banned from operating in Saudi Arabia, with the government citing its forced bundling of the networks with unrelated services. beIN criticised the actions as being politically-motivated.^[47][48] The following March, beIN's rights to the Asian Football Confederation (AFC) were stripped in Saudi Arabia to "cancel" its monopoly on the sport, due to the "illegality of BeIN Sport [sic] to transmit in the Kingdom due to the grave violations of the laws and regulations BeIN Sport has committed", and "its inability to obtain the required licenses necessary for it to fulfil its commitments in transmitting AFC's competitions to the viewers and followers in the Kingdom". beIN threatened legal action, accusing the AFC of colluding with the Saudi Arabian Football Federation to breach its contract.^[49][50]

By contrast, beIN Sports' relatively niche position in the United States (where it focuses particularly on international sports not picked up by other networks) led to criticism of its broadcasting deal with the WTA Tour for non-domestic events, as the channel's prioritisation of football in its scheduling, narrower carriage than its previous broadcaster Tennis Channel, as well as being dropped by several major cable providers in 2018, limited the availability of its coverage. These issues led to concerns that the limited coverage would give women's tennis little exposure outside of majors and domestic tour events. beIN Sports U.S. dropped the WTA Tour after the 2018 season, and it subsequently signed a new contract to return to Tennis Channel in the 2019 season.^{[51][52][53][54]}

In April 2020, amidst claims of Saudi PIF taking over Premier League club Newcastle United, beIN Sports wrote a letter to league's chief executive Richard Masters and issued a notice to 19 clubs, except Newcastle. In its letter, the broadcaster claimed that Saudi Arabian pay TV network beoutQ, has been illicitly regulating its copyright protected content and demanded Premier League to block the deal. “Given the crippling economic effect that coronavirus is having on the sports industry, this is all happening at a time when football clubs need to protect their broadcast revenue the most,” BeIN chief executive Yousef al-Obaidly wrote.^[55]

beIN has unveiled its new streaming service for the MENA region.^[56]

Piracy