Bare Necessities
IndustryApparel
FoundedNewark, New Jersey, U.S.
FounderNoah Wrubel & Bill Richardson
Headquarters
Edison, New Jersey, U.S.
Area served
United States, Puerto Rico, Guam, US Virgin Islands
Key people
Noah Wrubel
(CEO of Bare Necessities)
Productslingerie, swimwear, loungewear
Revenue$66 million
Number of employees
200+
ParentDelta Galil Industries (2020-current)
Websitewww.barenecessities.com

Bare Necessities is an American lingerie, swimwear, and loungewear online retailer which was established in 1998 in Avenel, New Jersey. The company claims to be the second largest online retailer in the industry next to Victoria's Secret with over $66 million in revenues.[1][2]

In October 2018, Walmart acquired Bare Necessities, as part of its e-commerce strategy.[3] In 2020, Walmart sold the company to Delta Galil Industries.[4]

Company history

Bare Necessities was founded in Avenel, New Jersey in 1998 by two Carnegie-Mellon graduates, Noah Wrubel and Bill Richardson. Wrubel's family already operated several lingerie stores of the same name since 1965 throughout New Jersey.[2]

By 2006, the retailer set out to compete with Victoria's Secret[5] with the help from Frog Design, A product design and branding firm best known for working with Apple.[6] Their efforts paid off with consistent reported revenue increases and year over year growth.

Bare Necessities was acquired by Walmart in 2018 as part of its strategy to compete with Amazon in the online clothing space.[7] In 2020, Walmart sold the company to Israeli clothing company Delta Galil Industries.[4]

The company operates out of a 125,000 square-foot building in Edison, New Jersey, and employs about 200 people between the corporate staff and the on-site fulfillment center

Products

The online retailer carries an array of brands such as Bali, Wacoal, SPANX, Calvin Klein, Hanky Panky, Chantelle, Freya, Panache, Hanro, La Perla, Le Mystere, Ugg Australia, Wolford, Hugo Boss, Armani, and Polo Ralph Lauren.[1] The company also carries over 200 bra sizes ranging from 28 to 56 inch bands and from an AA cup to N Cup.[8][9] Bare Necessities ships throughout the United States and worldwide.[10]

Models

Unlike most of the online retailers in the late 1990s, Bare Necessities always used models, instead of mannequins.[11] Many of Bare Necessities' catalog models have become popular from the site. Many models have parlayed their e-commerce success by landing gigs with Sports Illustrated and Victoria's Secret. These models include:

References

  1. 1 2 3 "Bare Necessities Launches Plus Size Lingerie Website" (Press release). Edison, N.J.: Bare Necessities. 10 February 2012. Retrieved 2013-12-31.
  2. 1 2 Johnson, Mary (23 October 2013). "Underwear Overachievers: The men behind one of the nation's largest online bra retailers". NJBIZ: 1. Archived from the original on 18 October 2014. Retrieved 31 December 2013.
  3. ↑ "Walmart acquires online lingerie retailer Bare Necessities". CNBC. 12 October 2018. Retrieved 12 October 2018.
  4. 1 2 www.bizjournals.com https://www.bizjournals.com/bizwomen/news/latest-news/2020/08/walmart-sells-intimates-site-to-israeli-company.html?page=all. Retrieved 2022-05-11. {{cite web}}: Missing or empty |title= (help)
  5. ↑ "Taking on Victoria's Secret - June 1, 2006".
  6. ↑ "A lingerie retailer spices up sales - July 1, 2007".
  7. ↑ www.bizjournals.com https://www.bizjournals.com/bizwomen/news/latest-news/2018/10/walmart-buys-bare-necessities-to-hold-off-amazon.html?page=all. Retrieved 2022-05-11. {{cite web}}: Missing or empty |title= (help)
  8. ↑ "Bras, panties, lingerie, men's underwear, plus size bras at Bare Necessities".
  9. ↑ "Bare Necessities Hosts 10 Days of Black Friday" (Press release).
  10. ↑ "Customer Service at Bare Necessities".
  11. ↑ Johnson, Mary (23 October 2013). "Underwear Overachievers: The men behind one of the nation's largest online bra retailers". NJBIZ: 2. Archived from the original on 18 October 2014. Retrieved 31 December 2013.
  12. ↑ Vaughn, Steve Chay (26 January 2012). "A 65-Photo Tribute to Nina Agdal In Lingerie". brobible.com. BroBible. Archived from the original on 1 August 2013. Retrieved 1 January 2014.
  13. 1 2 3 4 5 6 7 Vaughn, Steven Chay (5 October 2011). "The 16 Hottest 'Bare Necessities' Lingerie Models". brobible.com. BroBible. Retrieved 31 December 2013.
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