BYU AdLab
TypePrivate
IndustryAdvertising & Marketing
Founded2003
FounderJeff Sheets
Doug McKinlay
HeadquartersProvo, UT, USA
Websitebyuadlab.com

BYU AdLab is an American advertising agency housed within the College of Fine Arts and Communications at Brigham Young University (BYU) in Provo, Utah. Founded by Jeff Sheets and Doug McKinlay, it is one of only a few university-sponsored advertising agencies in the world.[1]

History

Founded in 2003, the BYU AdLab first gained prominence with a campaign for the Office of the National Drug Control Policy portraying pictures of teenagers who made the choice themselves to say no to drugs.[2] Jeff Sheets then realized that students didn't need fake assignments, but that work in the real world would be even more effective.[3] The AdLab receives no funding from BYU, but generates all money from client projects. BYU AdLab now produces advertising campaigns for numerous national clients.[4] BYU Adlab students have gone on to work for Wieden+Kennedy, Crispin Porter + Bogusky, Goodby, Silverstein & Partners and McCann Erickson.[5]

Awards

The BYU AdLab has collected numerous awards and press mentions since being established.[6] In 2019 the AdLab was named the top college advertising program in the country by College Magazine.[7] The BYU AdLab won the Student Gold ADDY Award for the Dorito's Nemesis campaign, one of only eight gold awards awarded by the American Advertising Federation from more than 60,000 applicants.[8]

References

  1. ↑ "Pro-quality ad campaigns flowing out of BYU's AdLab". Deseret News. 2010-07-12. Retrieved 2011-03-07.
  2. ↑ Butterfield, Amanda. "BYU Adlab program giving students real-world experience". KSL. Retrieved 2019-07-28.
  3. ↑ Walker, Michael L. "The BYU Launchpad", BYU Magazine, Utah, 1 June 2019. Retrieved on 5 August 2019.
  4. ↑ "BYU's Ad Lab winning pro-level recognition". Deseret News. 2011-02-26. Retrieved 2011-03-07.
  5. ↑ Stephenson, Kathy. "Hot for hot dogs — BYU students relish the chance to promote wieners as winners". The Salt Lake Tribune. Retrieved 2019-07-28.
  6. ↑ Nudd, Tim (15 June 2017). "This Charming Vespa Ad Won the Top Student Award at the National Addys". AdWeek. Retrieved 2019-07-28.
  7. ↑ Hollingshaus, Kristen (21 February 2019). "BYU advertising program ranks No. 1 in nation". Daily Universe. Retrieved 2019-07-28.
  8. ↑ "BYU students' commercial wins top honor". Salt Lake Tribune. 2011-09-17. Retrieved 2011-03-08.


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