Asics Gel-Kayano 14
TypeSneakers
InventorAsics
Inception2008 (2008)
ManufacturerAsics
AvailableYes
Websiteasics.com

Asics Gel-Kayano 14 is a running shoe released by Asics in 2008. Popularity of the shoe was boosted thanks in part to the Y2K fashion revival in the early 2020s and has seen a second life as a lifestyle shoe.[1]

Overview

The shoe is part of the Gel-Kayano running line which gets its name from its creator, Toshikazu Kayano. Toshikazu Kayano has been the one responsible for designing every model up until the 14th release which was the first designed by someone else, Hidenori Yamashita. The design of the shoe was based on the concept of "flash" with the colors, lines, materials, and silhouette reflecting that.[2]

Popularity

Asics saw the rise of running shoes from the 2000s start to make a comeback in fashion and wanted to take a shoe from its lineup to relaunch. At first, the company was going to go with the "Gel-Kayano 13" but ultimately it was Kiko Kostadinov who decided to bring back the "Gel-Kayano 14" as its design made it looked faster.[3]

The shoe saw prominent success with many consumers buying the shoe for its versatile design as well as confort. What would really cement the shoe as an icon in the fashion world was its collaboration with Montreal based studio, JJJJound. The collaboration was released on Aug 26, 2022 and sold out. The popularity of the release led to other models and versions becoming unavailable and difficult to obtain.[4]

References

  1. ↑ "HOW ASICS BECAME FASHION'S NEW FAVORITE OLD SNEAKER BRAND". Fashionista. 2023-04-12. Retrieved 2023-10-28.
  2. ↑ "How the GEL-Kayano 14 became Asics' flashiest sneaker". Straatosphere. 2023-07-27. Retrieved 2023-10-28.
  3. ↑ "How the Asics Gel-Kayano 14 became the It sneaker of the moment". GQ UK. 2022-08-05. Retrieved 2023-10-28.
  4. ↑ "Asics Gel Cayano 14 is becoming increasingly popular among fashionable men!". OTOKOMAEKEN. Retrieved 2023-10-28.
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