AppsFlyer Ltd.
TypePrivate
IndustryMobile attribution and analytics
Founded2011
FoundersOren Kaniel and Reshef Mann
Headquarters
San Francisco
,
United States
ProductsNativeTrack and OneLink
Websitewww.appsflyer.com

AppsFlyer is a SaaS mobile marketing analytics and attribution platform, headquartered in San Francisco, California.[1][2]

History

AppsFlyer is a privately held company founded in 2011 by Oren Kaniel, its current CEO, and CTO Reshef Mann. AppsFlyer received its first funding from the Microsoft Ventures Accelerator program.[3]

Following the Microsoft Ventures Accelerator, AppsFlyer raised Series A funding from Pitango[4] and Magma[5] partners.

In January 2015, AppsFlyer announced that it had raised $20 million in Series B funding[6][7] from Fidelity Growth Partners Europe,[8] which has helped accelerate the company's growth. Following 2 years of development, AppsFlyer announced on 17 January 2017 that it had raised an additional $56 million in Series C financing, bringing its total funding to $84 million. The round was led by new investors Qumra Capital, as well as Goldman Sachs Private Capital Investing (PCI), Deutsche Telekom Capital Partners (DTCP) and Pitango Growth.[9]

In February 2018, AppsFlyer opened a new US headquarters in San Francisco.[10]

In May 2018, AppsFlyer acquired the development team Yodas.[11]

In January 2020, AppsFlyer announced a $210 million series D funding round at a company valuation of $1.6 billion. The round was led by growth equity firm General Atlantic.[12]

In November 2023, AppsFlyer acquired the gaming and apps data analytics firm DevtoDev.[13]

References

  1. ↑ "AppsFlyer Announces New Headquarters in San Francisco".
  2. ↑ "Small Tech Companies Finding Niche In San Francisco Office".
  3. ↑ "AppsFlyer @ Start-Up Nation Finder - Israeli startup network". AppsFlyer @ Start-Up Nation Finder. Retrieved 17 November 2016.
  4. ↑ "Venture Capital". Pitango.com. Retrieved 21 May 2015.
  5. ↑ "Companies". Magmvc.com. Retrieved 21 May 2015.
  6. ↑ Hirschauge, Orr (20 January 2015). "Mobile Ads Analytics Company AppsFlyer Raises $20 Million". WSJ Blogs – Digits. Retrieved 25 May 2015.
  7. ↑ Lunden, Ingrid. "AppsFlyer Raises Another $20 Million To Build Out Its Mobile Ad Measurement Platform". Retrieved 11 May 2015.
  8. ↑ "AppsFlyer: helping mobile marketers see in the dark". Archived from the original on 11 May 2015. Retrieved 11 May 2015.
  9. ↑ "AppsFlyer Raises $56 Million". Fortune. Retrieved 22 January 2017.
  10. ↑ "AppsFlyer Opens New US Headquarters in San Francisco's South of Market District". MarTech Series.
  11. ↑ "חברת AppsFlyer רוכשת את צוות הפיתוח של Yodas". כלכליסט - www.calcalist.co.il. 31 May 2018. Retrieved 12 June 2018.
  12. ↑ Orbach, Meir (21 January 2020). "Marketing Company AppsFlyer Raises $210 Million at $1.6 Billion Valuation". CTECH - www.calcalistech.com. Retrieved 21 January 2020.
  13. ↑ "AppsFlyer acquires DevtoDev data analytics for games and app devs". VentureBeat. 8 November 2023.
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