Ali-A
Ali-A in January 2019
Personal information
Born
Alastair James Aiken

(1993-11-06) 6 November 1993[1]
Woking, Surrey,[2] England
NationalityBritish
OccupationYouTuber
Spouse
Clare Siobhan
​
​
(m. 2021)​
[3]
YouTube information
Also known asAli-A
Channel
Years active2006–present
Genres
Subscribers
  • 18.8 million (main)
  • 17.9 million (MoreAliA)
  • 1.02 million (Clare & Ali)
  • 430 thousand (Ali-A Plays)
[4]
Total views
  • 6.35 billion (main)
  • 5.54 billion (MoreAliA)
  • 68.6 million (Clare & Ali)
  • 25.8 million (Ali-A Plays)
[4]
NetworkStyleHaul
100,000 subscribers2011[5][6]
1,000,000 subscribers2013[7][lower-alpha 1]
10,000,000 subscribers2018
Last updated: January 14, 2024

Alastair Aiken (born 6 November 1993), better known by his online alias Ali-A[10] (or by his original alias Matroix), is a British YouTuber known for Call of Duty and Fortnite commentaries and vlogs.[11][12][13] He is one of the highest-paid professional online gamers.[14] His main channel Ali-A has a subscriber count of over 18 million, with its total views exceeding 5 billion. His second channel, More Ali-A, has a YouTube subscriber count of over 7.7 million and a total of over 1.9 billion video views. On 23 April 2018, Ali-A created a new channel, titled "Clare & Ali" with his partner, Clare Siobhan. The channel has since gained over 777,000 subscribers and generated more than 29 million video views. In September 2020, he created a fourth channel titled "Ali-A Plays", where he uploads content relating to the Call of Duty franchise only. Currently, the channel has more than 386,000 subscribers and more than 21.2 million video views.

Aiken often refers to his YouTube subscriber fanbase as the "Ali-A Army".[15] In July 2015, he was awarded the Guinness World Records for 'Most Popular Call of Duty Channel by views' and 'Most Popular Call of Duty Channel by subscribers'.[16][17] Aiken frequently attends the Electronic Entertainment Expo (E3) as well as other video game conventions. In 2013, Aiken wrote a guest blog post in Huffington Post UK.[18] The Huffington Post has also stated that "Ali is one of the UK's most popular and influential entities globally and is at the forefront of the online and YouTube revolution."[19] In September 2015, Aiken, along with Tom Cassell and Daniel Middleton, starred in Legends of Gaming Live, with the trio being referred to as "[s]ome of the most popular YouTubers in the [United Kingdom]".[20][21][22] Redbull's eSports division has referred to his main YouTube channel as the "biggest Call of Duty YouTube channel."[23] In March 2016, Clickible.com listed Aiken as the seventeenth "Most Famous Youtuber [sic]... on Earth".[24] Later that year, Business Insider listed him as the ninth most popular British YouTube star[12] – the same ranking they gave him in 2015.[25] On 6 June 2017, the BBC referred to Aiken as a "YouTube megastar".[26]

YouTube career

Channel format

The main focus of Aiken's videos on his main channel is his commentaries and live reactions to video games as he plays them. The video games that he usually plays on the channel are within the Call of Duty franchise,[11][23] and Fortnite but that is not always the case.[27] On his second channel, More Ali-A, his content is typically around more family-friendly games such as Minecraft[28][29] and vlogs about his day-to-day life and travels.[13][30] He does not consistently have the same introductions to his videos; however, he does usually start them off talking to the camera in a vlog-like fashion before moving into gameplay.

When new installments to the Call of Duty video game franchise are announced, Aiken covers known information about the games, giving viewers in-depth reviews. Once the games are released, he creates video game walkthrough series on the games,[12] demonstrating to viewers how to complete the new Call of Duty game.[31][32][33]

Public image and influence

Relationship with YouTube networks

Aiken signed with the YouTube multi-channel network (MCN), Polaris, in October 2013.[34][35] Currently he is signed on with the MCN StyleHaul on both his Ali-A and More Ali-A channels. Other notable YouTubers within the network include both of Daniel Middleton's YouTube channels and KSI. According to Socialblade's statistics, both of Aiken's YouTube channels are within the top 50 in the network.[36][37]

Supporting programs

During 2016, Aiken teamed up with other large YouTube content creators within the United Kingdom teamed up with Mattessons as part of a campaign to teach young people basic programming skills. The campaign resulted in over 13 million views on YouTube and lead to over 24,000 youth learning basic programming skills in the programming language Python.[38]

Aiken co-hosted NCS Yes Live 2016 on 29 March in the London Roundhouse. The event celebrates the "impact young people's social change projects have had on local communities."[39][40]

Affiliations, partnerships, and sponsors

Aiken's sponsors include:

Scuf Gaming has released a themed controller, based around the Ali-A Game On for PlayStation, Xbox, and PC.[6]

Appearances in other media

Aiken has made appearances on the television show The Gadget Show and was a guest speaker for them in 2013 and 2014.[47][48] He was interviewed by the British Broadcasting Corporation (BBC) on 10 May 2013.[35] Alongside KSI, Aiken discussed the new paid subscriptions that were coming to YouTube (YouTube Red) at the time. Aiken was featured alongside KSI and other popular YouTubers in Britain in a BBC Radio 1 documentary in 2014 called Rockstar Gamers.[49][50][51] In 2015 BBC Newsbeat uploaded a YouTube video[52] of an interview with Aiken. Within the video, he gave tips to improve player's skills within First Person Shooter video games. Aiken has also been featured in the Mobile video game, Celebrity Street Fight,[53] in 2015 alongside DanTDM,[54] KSI, Marcus Butler, and Deji Olatunji (ComedyShortsGamer).[55]

In October 2015, Ali-A was listed by Business Insider as the ninth most popular British YouTube star.[12]

In January 2016 Aiken was subject of the documentary Minecraft: Into The Nether alongside other popular YouTube personalities such as KSI and Syndicate. The focus of the documentary was charting the "Minecraft phenomenon" through the quartet's meteoric rise to online fame.[56][57] In September of that year, wwd.com referred to Aiken's audience size and following as a following that "most advertisers would drool over."[13] In both 2015 and 2016, Business Insider has listed Aiken as the ninth most popular British YouTuber.[12][25]

On 7 April 2017, Aiken was mentioned in an article by Business Insider France.[58] On 30 June 2017, it was announced as part of a joint statement by Sassy Films, CBBC and BBC Worldwide that Aiken will host a television show titled "Ali-A's Superchargers (10×20′)". The show "puts children in charge" of redecorating their family car, "without their parents' input."[59][60][61][26] The BBC has called Aiken a "YouTube megastar".[26] Virgin Media published a brief online article in July 2017 about Aiken's hands-on experience with the Destiny 2 Beta.[27] In October 2017, Ali-A Adventures: Game On!, a graphic novel was released.[62] Aiken has also hosted a show called "I'm Not Driving That".[63]

Charity work

In August 2016, Aiken took part in Cancer Research UK's 1,000 hours of fundraising event according to cancerresearchuk.org.[64]

Awards and nominations

Year Award Category Result Ref.
2015 Guinness World Records Most popular Call of Duty Channel by views Won [16]
Most popular Call of Duty Channel by subscribers Won [16]
The tallest staircase built in one minute in Minecraft Won [65]
Most blocks of wood collected in three minutes in Minecraft Won [65]
2016 Highest score in offline Team Deathmatch using only the knife and combat axe on Call of Duty: Black Ops III (team of two) Won [66][lower-alpha 2]

Publications

  • Ali-A; Scott, Cavan; Sotirovski, Aleksandar (24 October 2017). Ali-A Adventures: Game On!. Random House Books for Young Readers. ISBN 978-1524770952.

Notes

  1. ↑ Ali-A received a second Gold Play Button for the More Ali-A YouTube channel in 2014.[8] And a third for "Clare & Ali" at an unknown time.[9]
  2. ↑ Shared with Tom Cassell

References

  1. ↑ "It's MY BIRTHDAY! (Ali-A Vlog)". YouTube. Archived from the original on 31 August 2017. Retrieved 31 August 2017.
  2. ↑ "Surviving in the Storm Circle: Why Ali-A flipped from COD to Fortnite". 9 April 2018.
  3. ↑ Clare & Ali (4 June 2022). "OUR WEDDING VIDEO! - Ali-A & Clare Siobhan 💙💚" – via YouTube.
  4. 1 2 "About Ali-A". YouTube.
  5. ↑ "Matroix's Channel - YouTube". Internet Archive. 18 July 2011. Archived from the original on 18 July 2011. Retrieved 5 August 2018.
  6. 1 2 "Gaming world record holder Alastair Aiken to host UAE masterclass". The National. Retrieved 28 May 2018.
  7. ↑ Ali-A (13 July 2013). "Ali-A 2,000,000 Subscribers! – Call of Duty SPECIAL! – (COD BO2, MW3, BO1, MW2, WaW & COD4)". Archived from the original on 6 November 2015 – via YouTube.
  8. ↑ MoreAliA (11 November 2014). ""SPECIAL GIFT...!" – MoreAliA 1 Million!". Archived from the original on 1 June 2015 – via YouTube.
  9. ↑ "I put the Clare and Ali silver play button on the shelf instead :)". Twitter. Retrieved 26 August 2020.
  10. ↑ "Tallest staircase built in one minute in Minecraft (console)". Guinness World Records. Archived from the original on 6 December 2016. Retrieved 30 August 2017.
  11. 1 2 "Los mejores coches de los Youtubers". Autobild.es (in Spanish). Archived from the original on 5 October 2016. Retrieved 29 August 2017.
  12. 1 2 3 4 5 "The 20 biggest British YouTube stars". Business Insider. Archived from the original on 8 February 2017. Retrieved 30 August 2017.
  13. 1 2 3 Hamanaka, Kari (6 September 2016). "Meet Hauk, StyleHaul's Answer for the Growing Men's Influencer Market". WWD. Archived from the original on 29 November 2016. Retrieved 30 August 2017.
  14. ↑ Donnan, Shawn (11 January 2019). "Fortnite's Digital Goods Are Key to the Future of Global Trade". Bloomberg. Retrieved 3 December 2020.
  15. ↑ "Ali-A". YouTube. Archived from the original on 13 July 2017. Retrieved 30 August 2017.
  16. 1 2 3 "Video: Guinness World Records surprise YouTube gaming star Ali-A with two incredible titles". Guinness World Records. 31 July 2015. Archived from the original on 18 January 2017. Retrieved 19 January 2017.
  17. ↑ "Guinness World Records Gamer's Edition: five million copies and growing". MCV UK. Archived from the original on 11 November 2016. Retrieved 19 January 2017.
  18. ↑ "Job Description: Professional YouTuber". HuffPost UK. 9 December 2013. Archived from the original on 9 January 2017. Retrieved 29 August 2017.
  19. ↑ "Alastair Aiken | HuffPost". www.huffingtonpost.com. Archived from the original on 4 February 2017. Retrieved 29 August 2017.
  20. ↑ "Syndicate, Ali-A and DanTDM to star in September's Legends of Gaming Live". MCV UK. Archived from the original on 16 January 2017. Retrieved 29 August 2017.
  21. ↑ "Endemol brings on Tom Cassell to host Legends of Gaming". StreamDaily. 11 February 2016. Archived from the original on 12 August 2016. Retrieved 29 August 2017.
  22. ↑ "Endemol Shine UK acquires Electric Robin, OP Talent". StreamDaily. 26 January 2016. Archived from the original on 23 October 2016. Retrieved 29 August 2017.
  23. 1 2 "The making of a Call of Duty YouTube star". Red Bull. Retrieved 30 August 2017.
  24. ↑ "25 Most Famous Youtubers on Earth – Clickible". Clickible. 1 March 2016. Archived from the original on 25 January 2017. Retrieved 30 August 2017.
  25. 1 2 O'Reilly, Lara (29 October 2015). "The 20 biggest British YouTube stars". Business Insider Malaysia. Archived from the original on 13 February 2017. Retrieved 30 August 2017.
  26. 1 2 3 "BBC – – Media Centre". BBC. Retrieved 30 August 2017.
  27. 1 2 "Ali-A has an epic time at Virgin Fibre x Destiny 2: The BETA Experience". Virgin Media. Archived from the original on 21 July 2017. Retrieved 29 August 2017.
  28. ↑ "Minecraft: Ali-A Adventure! – YouTube". YouTube. Archived from the original on 25 January 2017. Retrieved 10 February 2017.
  29. ↑ "How To Minecraft! – YouTube". YouTube. Archived from the original on 18 November 2014. Retrieved 10 February 2017.
  30. ↑ "VLOGS! – YouTube". YouTube. Archived from the original on 25 January 2017. Retrieved 10 February 2017.
  31. ↑ "Call of Duty: Infinite Warfare WALKTHROUGH! – YouTube". YouTube. Archived from the original on 31 August 2017. Retrieved 10 February 2017.
  32. ↑ "Call of Duty: Advanced Warfare WALKTHROUGH! – YouTube". YouTube. Archived from the original on 16 October 2015. Retrieved 10 February 2017.
  33. ↑ "Call of Duty: GHOSTS Campaign Walkthrough – YouTube". YouTube. Archived from the original on 25 November 2016. Retrieved 10 February 2017.
  34. ↑ "Captain Sparklez, KSIOlajidebt, Ali-A Among New Polaris Gamers". Tubefilter. 29 October 2013. Archived from the original on 6 August 2017. Retrieved 14 January 2017.
  35. 1 2 "KSIOlajidebt and Ali-A on YouTube pay channel charging, Miscellaneous News Clips". BBC. 10 May 2013. Archived from the original on 31 August 2017. Retrieved 13 January 2017.
  36. ↑ "Top 100 Networked YouTubers in Stylehaul Sorted by SB Score – Socialblade.com". socialblade.com. Archived from the original on 25 December 2016. Retrieved 14 January 2017.
  37. ↑ "StyleHaul CEO Stephanie Horbaczewski on why the fashion and lifestlye multi-channel network launched a men's vertical". The Drum. Retrieved 29 August 2017.
  38. ↑ "UK Gamers Support "Hunt the Hacker" Coding Campaign – TenEighty — YouTube News, Features, and Interviews". Archived from the original on 20 August 2017. Retrieved 17 January 2017.
  39. ↑ "YouTubers to cohost NCS Yes Live 2016 – TenEighty — YouTube News, Features, and Interviews". Archived from the original on 13 August 2016. Retrieved 17 January 2017.
  40. ↑ "What's happening at NCS YES Live 2016". www.ncsyes.co.uk. Archived from the original on 31 August 2017. Retrieved 17 January 2017.
  41. ↑ "Affiliates". KontrolFreek. Archived from the original on 27 November 2016. Retrieved 12 January 2017.
  42. ↑ "Ali-A's New Years Gaming Resolutions". KontrolFreek. Archived from the original on 31 August 2017. Retrieved 16 January 2017.
  43. ↑ "Ali A | Monster Energy". www.monsterenergy.com. Archived from the original on 31 August 2017. Retrieved 12 January 2017.
  44. ↑ "Elgato Gaming on Twitter". Twitter. Archived from the original on 31 August 2017. Retrieved 12 January 2017.
  45. ↑ "Ali-A about". YouTube. Archived from the original on 13 January 2017. Retrieved 12 January 2017.
  46. ↑ "Ali-A Game On! | Scuf Gaming". Scuf Gaming. Archived from the original on 3 January 2018. Retrieved 2 January 2018.
  47. ↑ GadgetShowLiveTV (2 May 2013), Ali-A interview at The Gadget Show Live 2013 pt1, archived from the original on 31 August 2017, retrieved 13 January 2017
  48. ↑ GadgetShowLiveTV (3 May 2013), Ali-A interview at The Gadget Show Live 2013 pt2, archived from the original on 31 August 2017, retrieved 13 January 2017
  49. ↑ "Gamers Feature In BBC Radio 1 Documentary – TenEighty — YouTube News, Features, and Interviews". Archived from the original on 13 August 2016. Retrieved 14 January 2017.
  50. ↑ "Rockstar Gamers, BBC Radio 1 and 1Xtra's Stories – BBC Radio 1". BBC. Archived from the original on 15 August 2016. Retrieved 17 January 2017.
  51. ↑ TotalBiscuit Livestreams (Unofficial) (2 September 2014), Aug 25, 2014: BBC Radio 1 Rockstar Gamers, archived from the original on 31 August 2017, retrieved 17 January 2017
  52. ↑ BBC Newsbeat (3 August 2015), Ali A's top 5 FPS tips | BBC Newsbeat, retrieved 14 January 2017
  53. ↑ "YouTubers Star in New Mobile Game – TenEighty — YouTube News, Features, and Interviews". Archived from the original on 13 August 2016. Retrieved 17 January 2017.
  54. ↑ DanTDM (1 October 2015), I'M IN THE GAME!! | Celebrity Street Fight, archived from the original on 31 August 2017, retrieved 17 January 2017
  55. ↑ MobileX Labs (30 September 2015), Celebrity Street Fight (ò_ó) – Battle Against Your Favorite Celebrities, retrieved 17 January 2017
  56. ↑ "New Documentary Features Some of Minecraft's Biggest Stars – New Media Rockstars". New Media Rockstars. 14 January 2015. Archived from the original on 28 March 2016. Retrieved 10 February 2017.
  57. ↑ Kohler, Chris. "New Documentary Follows YouTube's Biggest Minecraft Superstars". WIRED. Archived from the original on 23 December 2016. Retrieved 10 February 2017.
  58. ↑ "On a parlé à ceux qui jouent encore à Pokémon Go — et on comprend mieux pourquoi il y a toujours 65 millions de joueurs actifs par mois". Business Insider France (in French). 7 April 2017. Archived from the original on 18 June 2017. Retrieved 29 August 2017.
  59. ↑ "CBBC partners with YouTube talent". C21media. Archived from the original on 3 July 2017. Retrieved 29 August 2017.
  60. ↑ "Zodiak's Joe All Alone and more get CBBC orders". Retrieved 29 August 2017.
  61. ↑ "BBC Children's announces series of new commissions". Prolific North. Archived from the original on 19 August 2017. Retrieved 29 August 2017.
  62. ↑ "Win a top secret role in Ali-A's graphic novel". Archived from the original on 31 August 2017. Retrieved 29 August 2017.
  63. ↑ Conlan, Tara (3 July 2018). "BBC in bid to win back teen viewers with 'rite of passage' box sets". The Guardian. Retrieved 3 December 2020.
  64. ↑ "Join Dan & Phil and many more for Stand Up To Cancer with YouTube". Cancer Research UK. 26 August 2016. Archived from the original on 15 September 2016. Retrieved 10 February 2017.
  65. 1 2 "Video: Watch YouTube star Ali-A take on double Minecraft challenge". Guinness World Records. 4 September 2015. Archived from the original on 27 December 2016. Retrieved 19 January 2017.
  66. ↑ Lynch, Kevin (24 August 2016). "Video: Watch Legends of Gaming stars Ali-A and Syndicate battle for Call of Duty world record". Guinness World Records. Retrieved 1 January 2022.

Further reading

  • Ali-A on YouTube (main YouTube channel)
  • MoreAli-A on YouTube (second YouTube channel)
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